Migrate your Gold-Vision data
UK-centric all-in-one CRM with deep Microsoft 365 integration, unlimited contacts, and an opinionated approach to customization. Designed for mid-market businesses that need CRM, project management, and marketing automation under one roof.
In its favor
Why people choose Gold-Vision
The signal that keeps Gold-Vision on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Customers choose Gold-Vision for its unlimited contact model with no per-record caps, making it cost-predictable at scale compared to seat-only pricing on some competitors.
The platform bundles CRM, project management, quotes, invoicing, and marketing automation into a single subscription, eliminating the need to buy and integrate separate tools.
Gold-Vision's customer support receives consistently high praise (4.8/5 on Capterra) with reviewers describing a personal, patient support team rather than scripted call-centre responses.
Deep M365, Outlook, and Gmail synchronisation means email and calendar activity automatically populates the contact record without manual re-entry.
Unlimited customisation of screens, tabs, and processes lets businesses adapt the CRM to existing workflows rather than reshaping workflows to fit the software.
The interface is widely described as dated and cluttered, with multiple reviewers using the phrase 'out of the 1990s' — a friction point for teams expecting modern UX.
Gold-Vision has no mobile application, which several reviewers flagged as inconvenient and frustrating for field or remote teams who need CRM access on the go.
Performance degrades noticeably as data volumes grow, leading to slow load times and sluggish interactions on larger accounts.
Teams considering migration often cite that competing platforms now offer native AI features, deeper integrations, and modern API capabilities that Gold-Vision lacks.
Reasons to switch
Why people leave Gold-Vision
The recurring reasons buyers give for replacing Gold-Vision. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Gold-Vision fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Gold-Vision pricing overview
Gold-Vision charges per user per month across four tiers, ranging from £35 (Core) to £80 (Ultimate), with Enterprise pricing negotiated directly. There is no free tier and no free trial. The pricing is primarily seat-based with no per-contact or per-record caps.
Core
Tier 1 of 4
£35/user/month (~$40 USD)
What's included
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What gets migrated
Gold-Vision object support
Object-by-object support for Gold-Vision migrations. Per-pair details surface during scoping.
Accounts
Fully supportedAccounts are the top-level organisational records in Gold-Vision. They carry a rich set of standard fields (address, industry, owner) plus unlimited custom fields. We map them directly to the destination Account/Company object with full field fidelity.
Contacts
Fully supportedContacts link to Accounts and carry email, phone, communication history, and custom fields. Gold-Vision supports unlimited contacts across all tiers with no per-record cap. We preserve the Account-Contact linkage and the full correspondence log.
Leads
Mapping requiredLeads are a distinct record type in Gold-Vision with their own pipeline and status fields. Where the destination CRM does not have a separate Lead object, we merge Leads into Contacts and carry Lead_Status and Lead_Source as custom contact properties.
Opportunities
Fully supportedOpportunities sit inside a sales Pipeline with configurable Stages. We export the stage sequence, probability weights, close dates, and monetary values. Custom opportunity fields are mapped one-to-one unless the destination requires a value transform.
Pipelines
Mapping requiredGold-Vision allows multiple named pipelines. The stage sequence and naming conventions vary by organisation. We capture the full pipeline structure and remap stages to the destination pipeline template, flagging any probability gaps.
Campaigns
Mapping requiredCampaigns in Gold-Vision include multi-stage status tracking and in-built ROI reporting. We export campaign records and member associations. Note that Gold-Vision campaign member tracking is not the same object model as marketing list membership in all CRMs.
Quotes
Mapping requiredQuotes carry line items, branding templates, and optional e-sign links. We export the quote header, line items, and status. E-sign metadata is preserved as a URL reference; the actual signed document is treated as an attachment.
Projects
Mapping requiredGold-Vision Projects are standalone records with time entries and task hierarchies. Not all destination CRMs model Projects the same way. We export the project record, its assigned contacts/accounts, and linked time entries as a grouped set.
Tickets
Fully supportedService desk tickets in Gold-Vision support custom fields, conversation threads, and agent assignment. We export the full ticket record including open/closed status, priority, and conversation history.
Custom Fields
Mapping requiredGold-Vision supports unlimited additional fields on all major objects via its API. We extract the full custom field schema per object and map values to the destination's corresponding custom property, handling type differences (text, picklist, date, number).
Attachments
Mapping requiredDocuments and file attachments can be stored against Accounts, Contacts, Opportunities, Projects, and Tickets. We export attachments as binary blobs and re-associate them to the correct record in the destination system. Storage limits vary by Gold-Vision tier.
Tags and Categories
Mapping requiredGold-Vision uses tags and categories as organisational labels across objects. We preserve the full tag/category taxonomy and re-apply labels to the migrated records in the destination CRM.
Activities and Communications
Mapping requiredEmails, calls, and appointments synced from M365/Outlook are logged as Communications against the relevant contact or account. We export the full communication log with timestamps, direction, and body content.
Users and Owners
Mapping requiredUser records in Gold-Vision carry role, team, and contact details. Owner assignment on records references the user ID. We map Gold-Vision user accounts to named users in the destination, flagging any orphaned owner assignments for manual resolution.
| Object | Support | Notes |
|---|---|---|
| Accounts | Fully supported | Accounts are the top-level organisational records in Gold-Vision. They carry a rich set of standard fields (address, industry, owner) plus unlimited custom fields. We map them directly to the destination Account/Company object with full field fidelity. |
| Contacts | Fully supported | Contacts link to Accounts and carry email, phone, communication history, and custom fields. Gold-Vision supports unlimited contacts across all tiers with no per-record cap. We preserve the Account-Contact linkage and the full correspondence log. |
| Leads | Mapping required | Leads are a distinct record type in Gold-Vision with their own pipeline and status fields. Where the destination CRM does not have a separate Lead object, we merge Leads into Contacts and carry Lead_Status and Lead_Source as custom contact properties. |
| Opportunities | Fully supported | Opportunities sit inside a sales Pipeline with configurable Stages. We export the stage sequence, probability weights, close dates, and monetary values. Custom opportunity fields are mapped one-to-one unless the destination requires a value transform. |
| Pipelines | Mapping required | Gold-Vision allows multiple named pipelines. The stage sequence and naming conventions vary by organisation. We capture the full pipeline structure and remap stages to the destination pipeline template, flagging any probability gaps. |
| Campaigns | Mapping required | Campaigns in Gold-Vision include multi-stage status tracking and in-built ROI reporting. We export campaign records and member associations. Note that Gold-Vision campaign member tracking is not the same object model as marketing list membership in all CRMs. |
| Quotes | Mapping required | Quotes carry line items, branding templates, and optional e-sign links. We export the quote header, line items, and status. E-sign metadata is preserved as a URL reference; the actual signed document is treated as an attachment. |
| Projects | Mapping required | Gold-Vision Projects are standalone records with time entries and task hierarchies. Not all destination CRMs model Projects the same way. We export the project record, its assigned contacts/accounts, and linked time entries as a grouped set. |
| Tickets | Fully supported | Service desk tickets in Gold-Vision support custom fields, conversation threads, and agent assignment. We export the full ticket record including open/closed status, priority, and conversation history. |
| Custom Fields | Mapping required | Gold-Vision supports unlimited additional fields on all major objects via its API. We extract the full custom field schema per object and map values to the destination's corresponding custom property, handling type differences (text, picklist, date, number). |
| Attachments | Mapping required | Documents and file attachments can be stored against Accounts, Contacts, Opportunities, Projects, and Tickets. We export attachments as binary blobs and re-associate them to the correct record in the destination system. Storage limits vary by Gold-Vision tier. |
| Tags and Categories | Mapping required | Gold-Vision uses tags and categories as organisational labels across objects. We preserve the full tag/category taxonomy and re-apply labels to the migrated records in the destination CRM. |
| Activities and Communications | Mapping required | Emails, calls, and appointments synced from M365/Outlook are logged as Communications against the relevant contact or account. We export the full communication log with timestamps, direction, and body content. |
| Users and Owners | Mapping required | User records in Gold-Vision carry role, team, and contact details. Owner assignment on records references the user ID. We map Gold-Vision user accounts to named users in the destination, flagging any orphaned owner assignments for manual resolution. |
Gotchas
What to watch for in Gold-Vision migrations
Issues we've hit on past Gold-Vision migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Gold-Vision has no documented public API rate limit or bulk export endpoint
On-premises and custom-integrated deployments require separate migration path
Project and time entry records do not map 1:1 to standard CRM objects
| Severity | Issue |
|---|---|
| High | Gold-Vision has no documented public API rate limit or bulk export endpoint |
| Medium | On-premises and custom-integrated deployments require separate migration path |
| Medium | Project and time entry records do not map 1:1 to standard CRM objects |
Leaving Gold-Vision?
Where Gold-Vision customers move next
12 destinations Gold-Vision can migrate to.
How a Gold-Vision migration works
Four steps, Gold-Vision-specific
Connect
OAuth 2.0 — token-based authentication documented via the Gold-Vision API help portal into Gold-Vision. Scopes limited to read-only on the data we move.
Map
We translate Gold-Vision-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Gold-Vision quirks before production.
Migrate
Full migration with Gold-Vision rate-limit handling. Rollback available throughout.
FAQ
Gold-Vision migration FAQ
Answers to the questions buyers ask most during Gold-Vision migration scoping. Not seeing yours? Book a call.
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