How long does a FunnelMaker to HubSpot CRM migration take?

Most FunnelMaker-to-HubSpot migrations complete in 48–72 hours of clock time for under 50,000 records. Larger datasets with 500k+ records or 50+ custom fields per object extend to 5–7 days. The longest planning step is setting up HubSpot custom properties and mapping pick-list values before data moves.

Will my FunnelMaker workflows and sequences migrate to HubSpot?

No. FlitStack AI migrates data and schema only — workflows, sequences, and automation logic do not transfer. They must be rebuilt in HubSpot's workflow editor. We export your FunnelMaker workflow definitions as a structured JSON document that your HubSpot admin can use as a reference when rebuilding automations in HubSpot.

What happens to my FunnelMaker lead scores in HubSpot?

FunnelMaker lead scores transfer as a custom numeric property (lead_score) on HubSpot contacts. The score values themselves carry over. However, FunnelMaker's scoring rules (the logic that produces the score) do not migrate — HubSpot's predictive scoring or Operations Hub scoring rules must be configured separately after migration using the baseline score values as inputs.

Can I migrate FunnelMaker custom fields to HubSpot custom properties?

Yes. FunnelMaker's unlimited user-defined fields map to HubSpot custom properties. We sanitize field names to HubSpot's internal naming convention and create the properties in HubSpot before migration. Pick-list fields require value-by-value mapping in HubSpot's property settings — this is handled in the migration plan before data lands.

What happens to FunnelMaker company associations on contacts?

FunnelMaker embeds the primary company as a property on the contact record. HubSpot uses separate Contact and Company objects with an association graph. We resolve the primary company by matching FunnelMaker's company name or domain to a HubSpot company record. Secondary company associations in FunnelMaker become HubSpot secondary contact-to-company associations.

Does the migration affect my FunnelMaker account during cutover?

No. FlitStack AI uses scoped read access on FunnelMaker — your team keeps working in FunnelMaker during the migration. A delta-pickup window (24–48 hours) captures any records created or modified during cutover so HubSpot reflects FunnelMaker's final state at go-live. No writes occur in FunnelMaker.

How does HubSpot's marketing-contact billing flag affect my migrated contacts?

HubSpot bills marketing separately based on the marketing-contact flag — contacts that receive marketing emails count toward HubSpot's marketing-contact tier. FunnelMaker has no equivalent distinction. We preserve contacts as-is without applying the HubSpot marketing-contact flag. Your team decides post-migration which contacts should be flagged based on consent records and email history.

FunnelMaker to HubSpot Migration — Field-Level Mapping & Rollback

Overview

What this migration involves

FunnelMaker and HubSpot CRM model customer data differently at the object level. FunnelMaker stores contacts with flat company associations and unlimited user-defined fields per record. HubSpot separates contacts from companies as distinct objects, uses lifecycle_stage as a central property for lead routing, and gates custom objects behind Enterprise tier. FlitStack AI extracts FunnelMaker contacts, companies, deals, activities, and custom fields via the FunnelMaker API, then maps them into HubSpot's object graph: contacts land in HubSpot Contacts with company linked via the primary association, deals map to HubSpot Deals with stage names preserved, and custom field values transfer as HubSpot custom properties. FunnelMaker lead scores become numeric properties on contacts. Workflows, sequences, and automation logic do not migrate — those require rebuilding in HubSpot's workflow editor, but we export your FunnelMaker workflow definitions as a reference document. The migration runs API-to-API with a delta-pickup window capturing any records modified during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

FunnelMaker

What's pushing teams away

FunnelMaker's marketing-first interface and dense feature set create a steep learning curve that overwhelms small teams expecting simple CRM basics.
Support tiers are differentiated and Next Level Support costs extra on the Ultimate plan, leaving some customers feeling nickel-and-dimed on service quality.
Lack of publicly documented API or developer portal means integrations and data portability require workarounds or vendor involvement.
International feature gaps and English-only product documentation limit adoption for teams operating in non-English markets.

Choosing

HubSpot

What's pulling them in

Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How FunnelMaker objects map to HubSpot

Each row shows how a FunnelMaker object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

FunnelMaker

Contact

maps to

HubSpot

Contact

1:1

Fully supported

FunnelMaker contacts map directly to HubSpot contacts. The primary company from FunnelMaker becomes the primary company association in HubSpot. Additional company associations in FunnelMaker transfer as secondary contact-to-company associations in HubSpot.

FunnelMaker

Company

maps to

HubSpot

Company

1:1

Fully supported

FunnelMaker companies map to HubSpot companies 1:1. Company name, domain/website, industry, employee count, and annual revenue transfer as HubSpot company properties. Parent-child hierarchies in FunnelMaker map to HubSpot's parent company field.

FunnelMaker

Deal (Opportunity)

maps to

HubSpot

Deal

1:1

Fully supported

FunnelMaker deals become HubSpot deals. Deal name, amount, stage, close date, and owner transfer. Each FunnelMaker pipeline maps to a HubSpot deal pipeline with stage names preserved as pick-list values.

FunnelMaker

Pipeline

maps to

HubSpot

Pipeline

1:1

Fully supported

FunnelMaker deal pipelines become HubSpot deal pipelines. Pipeline stage names map to HubSpot deal stage names within each pipeline container. Stage probabilities transfer as custom numeric properties if FunnelMaker stored them.

FunnelMaker

Activity (Call/Email/Task)

maps to

HubSpot

Engagement

1:1

Fully supported

FunnelMaker logged calls, emails, and tasks map to HubSpot engagements. Call recordings from FunnelMaker's click-to-dial feature re-upload to HubSpot Files and link to the contact record. Original timestamps and owners preserved.

FunnelMaker

Note

maps to

HubSpot

Note

1:1

Fully supported

FunnelMaker notes attach to HubSpot notes on the corresponding contact, company, or deal record. Note body text transfers; formatting simplified to HubSpot's note model. Timestamps and note owners preserved.

FunnelMaker

Lead Score

maps to

HubSpot

Custom Property

1:1

Fully supported

FunnelMaker's built-in lead score becomes a HubSpot custom numeric property (lead_score) on contacts. Score rules do not transfer — HubSpot's predictive scoring or Operations Hub scoring requires separate configuration post-migration.

FunnelMaker

User-Defined Custom Fields

maps to

HubSpot

Custom Properties

1:1

Fully supported

FunnelMaker unlimited custom fields map to HubSpot custom properties. Property names sanitize to HubSpot's internal name format (alphanumeric, underscores). Pick-list fields require value-by-value mapping in HubSpot's property settings.

FunnelMaker

Workflow / Sequence

maps to

HubSpot

Workflow

1:1

Fully supported

FunnelMaker workflows and sequences do not migrate to HubSpot. FlitStack exports FunnelMaker workflow definitions as a JSON reference document. HubSpot workflow logic must be rebuilt in HubSpot's workflow editor post-migration.

FunnelMaker

Attachment / File

maps to

HubSpot

Files

1:1

Fully supported

FunnelMaker file attachments on contacts, companies, or deals re-upload to HubSpot Files and attach to the corresponding record. File size limits apply (25MB default in HubSpot). Inline images in notes extracted and rehosted.

FunnelMaker

Owner / User

maps to

HubSpot

User

1:1

Fully supported

FunnelMaker users matched to HubSpot users by email address. Unmatched owners flagged before migration. Records from unmatched owners assigned to a designated fallback HubSpot user. User role permissions must be reconfigured in HubSpot.

FunnelMaker	HubSpot	Compatibility
Contact	Contact1:1	Fully supported
Company	Company1:1	Fully supported
Deal (Opportunity)	Deal1:1	Fully supported
Pipeline	Pipeline1:1	Fully supported
Activity (Call/Email/Task)	Engagement1:1	Fully supported
Note	Note1:1	Fully supported
Lead Score	Custom Property1:1	Fully supported
User-Defined Custom Fields	Custom Properties1:1	Fully supported
Workflow / Sequence	Workflow1:1	Fully supported
Attachment / File	Files1:1	Fully supported
Owner / User	User1:1	Fully supported

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

FunnelMaker gotchas

High

Contact tier limits are hard caps, not soft limits

High

No publicly documented API for direct export

Medium

Workflow and drip campaign migration requires manual sequencing

Medium

Built-in phone features do not export call recordings or transcription text

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

FunnelMaker gotchas		HubSpot gotchas
Severity	Issue	Severity	Issue
High	Contact tier limits are hard caps, not soft limits	High	Marketing Contacts billing model is migration-critical
High	No publicly documented API for direct export	High	Feature tier gating is not visible until onboarding
Medium	Workflow and drip campaign migration requires manual sequencing	Medium	Mandatory onboarding fees inflate year-one cost
Medium	Built-in phone features do not export call recordings or transcription text	Medium	HubSpot CSV importer cannot migrate engagements or attachments
		Medium	Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

FunnelMaker's flat company-on-contact model requires association resolution

FunnelMaker stores the primary company as a property on the contact record. HubSpot separates contacts and companies as distinct objects with an association graph. We resolve the primary company by matching FunnelMaker's company name or domain to a HubSpot company record. If a contact in FunnelMaker references a company not yet migrated, we create the company record first, then link the contact. Secondary company associations in FunnelMaker become HubSpot secondary contact-to-company associations.
FunnelMaker lead scores need manual HubSpot scoring setup

FunnelMaker's built-in lead scoring uses customizable rules that evaluate contact properties. HubSpot has no direct equivalent for FunnelMaker's scoring logic. We transfer the resulting numeric score as a custom contact property (lead_score). HubSpot's predictive lead scoring or Operations Hub scoring rules must be configured separately after migration — we provide the baseline score values so historical prioritization carries forward.
FunnelMaker custom fields map to HubSpot custom properties with name sanitization

FunnelMaker allows unlimited user-defined fields with custom names. HubSpot custom property internal names strip special characters and enforce alphanumeric-only identifiers with underscores. We sanitize FunnelMaker field names to HubSpot's naming convention during migration. Pick-list fields in FunnelMaker require value-by-value mapping in HubSpot's property settings — this is handled in the migration plan before data lands.
FunnelMaker workflows and sequences do not transfer to HubSpot

FunnelMaker's workflow engine and sequence automation logic are platform-native constructs that have no equivalent in HubSpot's workflow editor. HubSpot's workflow syntax, triggers, and actions differ substantially from FunnelMaker's rule builder. We export your FunnelMaker workflow definitions as a structured JSON document that your HubSpot admin can use as a reference when rebuilding automations in HubSpot's workflow editor.
HubSpot's marketing-contact billing flag has no FunnelMaker equivalent

HubSpot bills marketing separately based on the marketing-contact flag — contacts that receive marketing emails are marked as marketing contacts and counted in HubSpot's billing tier. FunnelMaker has no equivalent distinction; all contacts are treated uniformly. We preserve the contact list as-is without applying HubSpot's marketing-contact flag. Your team decides post-migration which contacts should be marked as marketing contacts based on consent and email history.

Migration approach

Six steps for a successful FunnelMaker to HubSpot data migration

Analyze FunnelMaker data model and export schema

FlitStack AI connects to your FunnelMaker account via API and inventories all objects: contacts, companies, deals, activities, notes, and custom fields. We catalog each custom field's data type, pick-list values, and usage frequency. We also export your FunnelMaker workflow definitions as a JSON reference document for post-migration rebuild. This analysis produces a mapping plan before any data moves.
Create HubSpot custom properties and pipelines

Based on the mapping plan, we create HubSpot custom properties to receive FunnelMaker custom field values. Pick-list values are set up in HubSpot's property settings. Deal pipelines are created in HubSpot with stage names matching FunnelMaker's pipeline stages. This schema setup runs before data migration so HubSpot is ready to receive records without type mismatches.
Resolve owners and validate contact-company associations

FunnelMaker users are matched to HubSpot users by email address. Unmatched owners are flagged with a report — your team either invites them to HubSpot or designates a fallback owner before migration. Primary company associations on contacts are resolved by matching company name and domain to HubSpot company records, creating missing companies where necessary.
Run sample migration with field-level diff

A representative slice (typically 100–500 records spanning contacts, companies, deals, and activities) migrates first. We generate a field-level diff comparing source and destination values so you can verify mapping accuracy, company association resolution, and stage-name translation before the full run commits. You approve the sample before we proceed to the full migration.
Execute full migration with delta-pickup cutover

The full dataset migrates via API-to-API transfer. A delta-pickup window (typically 24–48 hours after initial load) captures any records created or modified in FunnelMaker during the cutover window. Audit log records every operation. One-click rollback is available if reconciliation uncovers unexpected mapping behavior — no data is permanently committed until you approve the final state.

Platform deep dives

Context on both ends of the pair

FunnelMaker

Source

Strengths

Unlimited users and emails across all pricing tiers eliminates per-seat and per-message billing surprises.
Bundled marketing automation, workflows, landing pages, and CRM in a single platform reduces third-party tool sprawl.
Built-in click-to-dial, call transcription, and voicemail drop reduce reliance on separate VoIP integrations.
Contact-based pricing with seven tiers up to 50,000 contacts accommodates growing SMBs without forcing large jumps.
Drag-and-drop pipeline and customizable lead scoring let sales teams model their own process.

Weaknesses

No publicly documented API or developer portal limits programmatic data export and integration flexibility.
Marketing-first interface with hundreds of tools creates a steep learning curve for teams expecting simple CRM basics.
Next Level Support costs extra even on the highest Ultimate plan, creating two-tier support quality.
Contact limits act as hard caps rather than soft limits, forcing plan upgrades when scaling beyond the contracted count.

HubSpot

Destination

Strengths

Genuinely useful free CRM tier with no seat limit on contact records.
All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
Workflow automation triggers across contacts, deals, and tickets with a visual builder.
API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

	FunnelMaker Source	HubSpot Destination
Strengths	Unlimited users and emails across all pricing tiers eliminates per-seat and per-message billing surprises. Bundled marketing automation, workflows, landing pages, and CRM in a single platform reduces third-party tool sprawl. Built-in click-to-dial, call transcription, and voicemail drop reduce reliance on separate VoIP integrations. Contact-based pricing with seven tiers up to 50,000 contacts accommodates growing SMBs without forcing large jumps. Drag-and-drop pipeline and customizable lead scoring let sales teams model their own process.	Genuinely useful free CRM tier with no seat limit on contact records. All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration. Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews. Workflow automation triggers across contacts, deals, and tickets with a visual builder. API coverage for all standard objects including custom objects at Enterprise tier.
Weaknesses	No publicly documented API or developer portal limits programmatic data export and integration flexibility. Marketing-first interface with hundreds of tools creates a steep learning curve for teams expecting simple CRM basics. Next Level Support costs extra even on the highest Ultimate plan, creating two-tier support quality. Contact limits act as hard caps rather than soft limits, forcing plan upgrades when scaling beyond the contracted count.	Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×. Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation. Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page. API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing. Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across FunnelMaker and HubSpot.

Object compatibility
B
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
C
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
B
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
B
FunnelMaker: Not publicly documented.
Data volume sensitivity
B
FunnelMaker doesn't expose a bulk API — REST + parallelization used for high-volume runs.

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Migrate from FunnelMaker to HubSpot

What this migration involves

Field-level fidelity

Schema-aware mapping

Relationships preserved

Full activity history

Attachments & notes

Two sides of the same decision

FunnelMaker

HubSpot

How FunnelMaker objects map to HubSpot

What specifically takes care here

Six steps for a successful FunnelMaker to HubSpot data migration

Context on both ends of the pair

How hard is this migration?

Estimate your FunnelMaker to HubSpot migration cost

What are you migrating?

Frequently asked questions about FunnelMaker to HubSpot data migrations

Can't find your answer?

Related migrations to explore

Move from FunnelMaker.
Land in HubSpot, intact.

Migrate from FunnelMaker to HubSpot

What this migration involves

Field-level fidelity

Schema-aware mapping

Relationships preserved

Full activity history

Attachments & notes

Two sides of the same decision

FunnelMaker

HubSpot

How FunnelMaker objects map to HubSpot

What specifically takes care here

Six steps for a successful FunnelMaker to HubSpot data migration

Context on both ends of the pair

How hard is this migration?

Estimate your FunnelMaker to HubSpot migration cost

Frequently asked questions about FunnelMaker to HubSpot data migrations

Can't find your answer?

How long does a FunnelMaker to HubSpot CRM migration take?

Will my FunnelMaker workflows and sequences migrate to HubSpot?

What happens to my FunnelMaker lead scores in HubSpot?

Can I migrate FunnelMaker custom fields to HubSpot custom properties?

What happens to FunnelMaker company associations on contacts?

Does the migration affect my FunnelMaker account during cutover?

How does HubSpot's marketing-contact billing flag affect my migrated contacts?

Related migrations to explore

Move from FunnelMaker. Land in HubSpot, intact.

Move from FunnelMaker.
Land in HubSpot, intact.