CRM migration

Migrate from FowCRM to Twenty CRM

Field-level mapping, validation, and rollback between FowCRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

FowCRM logo

FowCRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

80%

8 of 10

objects map 1:1 between FowCRM and Twenty CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from FowCRM to Twenty CRM is a structural migration from a commercial omnichannel platform to an open-source, self-hosted CRM. FowCRM stores standard CRM entities (Accounts, Contacts, Deals, Pipelines) plus tier-gated Cases and Surveys behind API endpoints that require a two-step Custom Field discovery process (enumerate Models first, then Fields). Twenty CRM provides a clean REST and GraphQL API with no built-in import UI, requiring a script or migration tool to load records in dependency order. We resolve FowCRM's owner-to-WorkspaceMember mapping, rebuild FowCRM's Pipeline definitions as Twenty's opportunity stages, and handle Cases data as a custom object if the customer held Professional or Enterprise tier. Integrations and webhook subscriptions do not migrate via API — we deliver a written inventory of every active integration for manual reconfiguration in Twenty. Workflows, automations, and FowCRM's AI Copilot settings are outside migration scope.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

FowCRM logo

FowCRM

What's pushing teams away

  • Pricing is not publicly published on the website, requiring a demo request to get a quote, which creates friction for SMBs comparing multiple CRMs quickly.
  • The Professional plan requires more than 10 users and the Enterprise plan requires 25 or more, making it impossible for small teams to access omnichannel and case management features without overbuying.
  • Documentation and API references point to developers.fowapps.com but public-facing content mixes fowcrm.com and fowapps.com domains, creating confusion about which product is the current platform.
  • Limited public reviews or G2/Capterra presence makes it difficult to assess real-world satisfaction before committing to a contract.
  • As a relatively smaller CRM vendor compared to Salesforce or HubSpot, teams worry about long-term vendor stability and product roadmap continuity.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How FowCRM objects map to Twenty CRM

Each row shows how a FowCRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

FowCRM

Account

maps to

Twenty CRM

Company

1:1
Fully supported

FowCRM Accounts map directly to Twenty Companies. The Account name, industry, website, address fields, and any custom properties attached to the Account model migrate as standard and custom Company fields. We enumerate FowCRM's Account Model first to capture all active custom fields before extracting data, then create matching custom fields in Twenty via the /metadata API before the Company import batch runs.

FowCRM

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

FowCRM Contacts map to Twenty Person records. Contacts are linked to Accounts via account_id, which we resolve to the migrated Company record at import time using the Company name or domain as the lookup key. Lifecycle stages and contact roles from FowCRM migrate as custom fields on the Person record. Email, phone, title, and address fields map directly to Twenty's standard Person fields.

FowCRM

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

FowCRM Deals map to Twenty Opportunities. The Deal's linked Account resolves to the migrated Company; the linked Contact resolves to the migrated Person. Deal amount, close date, and stage migrate to Opportunity amount, closeDate, and stage. We map FowCRM's pipeline stage names to Twenty's stage values during the schema design phase, before any Opportunity data is loaded.

FowCRM

Pipeline

maps to

Twenty CRM

Opportunity Stage + Custom Field

lossy
Fully supported

FowCRM Pipelines with configurable stages map to Twenty as a combination of Opportunity stage values plus an optional pipeline-name custom field. If the customer uses multiple FowCRM Pipelines to represent different business lines, we create a pipeline_name custom field on Opportunity and populate it during Deal migration so that filtering by pipeline is preserved in Twenty.

FowCRM

Case (Professional/Enterprise only)

maps to

Twenty CRM

Custom Object (Case)

1:1
Fully supported

FowCRM Cases (Requests and Complaints) are tier-gated on Professional and Enterprise plans. If the customer holds a qualifying tier and Cases exist in the API, we migrate them as a Twenty custom object named Case with status, priority, case_type custom fields, and a link to the related Company. Standard FowCRM instances on the Standard tier do not expose Case data in the API — we confirm tier during discovery and skip Case export gracefully if the endpoints return 403 or empty arrays.

FowCRM

Custom Field

maps to

Twenty CRM

Custom Field

lossy
Fully supported

FowCRM Custom Fields require a two-step discovery process: enumerate Models via /Models, then fetch Field definitions for each Model via /Fields. Many migration tools query the Fields endpoint directly and return empty results. We run the Model enumeration step first, build a complete model-to-field index, then export custom field data for each Model. In Twenty, custom fields are created via the /metadata API with the correct field type (text, number, date, select) matched from FowCRM's field definition before the corresponding record data loads.

FowCRM

Activity (Call, Email, Meeting, Note)

maps to

Twenty CRM

Activity

1:1
Fully supported

FowCRM Activity records linked to Contacts or Accounts migrate to Twenty Activities attached to the corresponding Person or Company. Activity type (call, email, meeting, note) maps to Twenty's activity type enum. Timestamp and body content migrate directly. We preserve the activity-to-record association carefully to avoid orphaned activities — the Contact or Account reference is resolved to the migrated Person or Company ID before the Activity insert batch runs.

FowCRM

Survey (Professional/Enterprise only)

maps to

Twenty CRM

Custom Object (Survey) + JSON export

1:1
Fully supported

FowCRM Survey definitions and response data are exported as structured JSON because Twenty has no native survey object. Survey questions and response schemas differ significantly between platforms, so we treat survey data as a mapping exercise with the full JSON preserved as a custom field on a Survey custom object. If survey responses number in the thousands, we store them as a JSON array field rather than creating individual custom object records.

FowCRM

User

maps to

Twenty CRM

WorkspaceMember

1:1
Fully supported

FowCRM Users (email, role, department) export by email. In Twenty, the equivalent is a WorkspaceMember. We resolve owners by email match against the Twenty workspace. Any FowCRM User without a matching WorkspaceMember in Twenty goes to a reconciliation queue for the customer to provision before record import resumes. User-to-Deal and User-to-Contact assignments migrate as Opportunity and Person owner references once the WorkspaceMember mapping is validated.

FowCRM

Integration

maps to

Twenty CRM

Manual rebuild required

1:1
Fully supported

FowCRM integrations and webhook subscriptions are not exposed via the public API. The integration configurations that manage connections to connected apps, third-party tools, and inbound webhook receivers cannot be exported programmatically. We do not migrate integrations — we deliver a written inventory of every active FowCRM integration (identified from the customer's configuration documentation or UI screenshots provided during discovery) with the recommended setup steps for Twenty's equivalent mechanism.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

FowCRM logo

FowCRM gotchas

Medium

FowCRM API requires two-step Custom Field discovery

Medium

Cases and Surveys are tier-gated

Low

No published pricing creates budget uncertainty

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • FowCRM Custom Fields require two-step API discovery

    To read any Custom Field definition in FowCRM, you must first enumerate the Model it belongs to via the /Models endpoint, then query the /Fields endpoint for that specific Model. Many bulk export tools query the Fields endpoint directly without the Model step and return empty results for every custom field. We handle this by running Model enumeration first, building a complete model-to-field index, then exporting custom field data for each Model before loading into Twenty. Skipping this step means every custom property on Account, Contact, Deal, and Case records is silently omitted from the migration.

  • Twenty has no built-in import UI

    Unlike commercial CRMs that ship a CSV import wizard or native data loader, Twenty CRM requires a script or third-party tool to load records. As documented on the Twenty migration documentation and confirmed in community discussions, there is no built-in import UI as of 2026. We write and execute a migration script that calls Twenty's REST and GraphQL API endpoints, handling batching, rate limiting, and parent-record lookup resolution. Customers who expect a point-and-click import UI should be told upfront that this step requires either our migration script or a manual script using n8n, a custom Node.js utility, or the provided Twenty API examples.

  • Cases and Surveys are absent from Standard tier exports

    FowCRM Case management and Survey data are only available on the Professional and Enterprise plans. If the source FowCRM instance is on the Standard plan, the Cases and Surveys API endpoints return 403 or empty arrays — there is no data to export. We check the plan tier during discovery and skip these object exports gracefully rather than failing. Customers who believe Cases or Surveys data exists but are on the Standard plan will not see that data in Twenty after migration unless they upgrade their FowCRM contract first or recreate the data manually.

  • FowCRM integrations and webhooks have no API export path

    FowCRM's integration configurations and webhook subscriptions are not exposed via the public API. Third-party tool connections, Zapier integrations, and inbound webhook receivers configured in FowCRM cannot be extracted programmatically. We document every active integration identified during discovery (from customer-provided screenshots or configuration exports) and provide a written handoff specifying the equivalent Twenty setup steps. The customer manually reconfigures integrations in Twenty post-migration. This is a manual effort that adds to the overall migration timeline.

  • Workflows and AI Copilot settings do not migrate

    FowCRM's built-in workflow builder and AI Copilot settings are proprietary platform features that do not export via API. Twenty CRM has no native workflow builder and relies on external automation tools (n8n, Zapier, Make) for workflow reconstruction. We do not migrate workflows or AI Copilot configurations as code. We deliver a written inventory of every active FowCRM workflow with its trigger, conditions, and actions for the customer's admin to rebuild using their chosen automation platform. This inventory is a planning deliverable, not a migration artifact.

Migration approach

Six steps for a successful FowCRM to Twenty CRM data migration

  1. Discovery and tier verification

    We audit the source FowCRM instance across all API-accessible endpoints: Accounts, Contacts, Deals, Pipelines, Cases (if Professional or Enterprise), Surveys (if Professional or Enterprise), Activities, Custom Fields (via the two-step Model enumeration), and Users. We confirm the plan tier during discovery to determine whether Case and Survey modules are accessible. We also request the customer's FowCRM contract or invoice to verify user count and active modules. The discovery output is a written migration scope listing every object in scope, estimated record counts per object, and the confirmed tier-gated exclusions (if any).

  2. Twenty schema preparation

    We design the destination schema in Twenty before any data moves. This includes creating standard objects (Company, Person, Opportunity) and any custom objects needed for Cases, Survey data, or FowCRM industry-specific modules. Custom fields are created via Twenty's /metadata API with types matched from FowCRM field definitions (text to text, number to number, date to date, picklist to select). The schema is validated in a staging Twenty instance before production migration begins. Pipeline definitions from FowCRM are mapped to Twenty Opportunity stages and optionally a pipeline_name custom field for multi-line-of-business customers.

  3. Custom Field discovery and index build

    We run the two-step FowCRM Custom Field discovery: enumerate all Models via GET /Models, then for each Model run GET /Fields to capture every custom field definition including type, required flag, and picklist values. We build a model-to-field index and cross-reference it against the standard field export. Any custom field found in the index but missing from the direct export is flagged as a discovery error and the export is retried. This step is the primary safeguard against the silent data loss that occurs when migration tools query Fields without the preceding Model enumeration.

  4. Owner and WorkspaceMember reconciliation

    We extract every distinct FowCRM User referenced on Contact, Account, Deal, and Activity records and match by email against the Twenty workspace's WorkspaceMember list. Any FowCRM User without a matching WorkspaceMember enters a reconciliation queue. The customer provisions missing WorkspaceMembers (active or inactive depending on whether the original FowCRM user is still active) before record migration resumes. Owner references on Opportunities and Persons cannot be resolved without a valid WorkspaceMember match, so this step gates all subsequent import phases.

  5. Production migration in dependency order

    We run production migration into Twenty in record-dependency order: Company records first (from FowCRM Accounts), then Person records with CompanyId resolved from the Company lookup, then Opportunity records with CompanyId and PersonId resolved, then Activities linked to the migrated Person and Company records. Custom object records (Cases, Surveys, industry modules) load last because they often carry lookups to Company or Person. Each phase emits a row-count reconciliation report comparing exported record count from FowCRM against imported record count in Twenty. Discrepancies trigger a re-export of the affected object before proceeding.

  6. Cutover, validation, and integration handoff

    We freeze FowCRM writes during the cutover window, run a final delta migration of any records modified during the migration, then designate Twenty as the system of record. We deliver the integration inventory document listing every FowCRM integration requiring manual rebuild in Twenty, the workflow inventory for the customer's automation team, and the data quality report summarizing record counts, any remaining dedupe items, and field coverage. We support a one-week post-cutover window to resolve reconciliation issues raised by the customer's team.

Platform deep dives

Context on both ends of the pair

FowCRM logo

FowCRM

Source

Strengths

  • Built-in omnichannel covering SMS, email, social media, WhatsApp, WebChat, and Web Forms in a single inbox.
  • Case management module for request and complaint workflows on Professional and Enterprise tiers.
  • Developer portal with REST API covering standard CRM objects, custom fields, and field-level operations.
  • Industry-specific solution variants reduce configuration time for vertical customers adopting the platform.
  • AI Copilot included on higher tiers for generative AI-assisted customer service without per-seat add-on costs.

Weaknesses

  • Public pricing is not published, requiring a demo request for every evaluation, which slows down competitive comparison.
  • Professional tier gated behind the 10-user minimum, preventing small teams from accessing omnichannel and case management.
  • Limited independent review presence on G2 or Capterra makes third-party validation difficult for buyers.
  • API documentation is split across fowapps.com and developers.fowapps.com, creating confusion about which endpoints are current and stable.
  • As a smaller regional vendor, there is limited community support, third-party integrations, and ecosystem tooling compared to global CRM platforms.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across FowCRM and Twenty CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    FowCRM: Not publicly documented.

  • Data volume sensitivity

    B

    FowCRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your FowCRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about FowCRM to Twenty CRM data migrations

Answers to the questions buyers ask most during FowCRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Straightforward migrations with under 15,000 Contacts, 3,000 Deals, and no custom objects land between three and five weeks. Migrations with active Cases data from FowCRM Professional or Enterprise, multiple pipeline definitions, large activity histories exceeding 200,000 records, or industry-specific FowCRM modules that require custom object configuration in Twenty extend to eight to twelve weeks. Discovery and schema design account for one to two weeks regardless of data volume.

Adjacent paths

Related migrations to explore

Ready when you are

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