CRM

Migrate your e-shot data

UK-focused email marketing and automation platform with tiered pricing, strong deliverability, and a contact-centric data model. Geared toward mid-market and enterprise teams running governed, multi-channel campaigns.

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In its favor

Why people choose e-shot

The signal that keeps e-shot on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Lowest-friction migration path for teams switching from basic email tools — users report moving all activity in a single session with no data loss and strong support throughout.

Government and public-sector clients choose e-shot for its UK hosting, GDPR tooling, and deliverability track record, particularly for Microsoft 365 contact lists.

Mid-market teams with limited budgets select the basic tier for unlimited users and a straightforward contact database without per-seat licensing complexity.

The template editor and merge-tag personalisation with fallback values are praised for letting non-technical marketers build on-brand campaigns without developer involvement.

Enterprise clients on the omni tier access 5,000 API calls per hour and unlimited saved filters, enabling large-scale integrations and complex segmentation without throttling.

Import failures and intermittent system reliability frustrate users — contacts sometimes fail to load and template rendering breaks unpredictably, requiring manual intervention.

The analytics interface is widely regarded as dated and unintuitive, prompting teams to export data to external BI tools rather than rely on in-platform reporting.

The basic tier caps active Preferences at 25 and Automated Series at 3, which forces growing teams to upgrade or manage within artificially constrained campaign structures.

Some users report the platform feels slower than competing email tools during high-volume sends, particularly on the basic tier with lower API rate limits.

Reasons to switch

Why people leave e-shot

The recurring reasons buyers give for replacing e-shot. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where e-shot fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Tiered pricing from £200/month provides a clear upgrade path without per-seat licensing on any plan.Unlimited users across all tiers means whole teams can access the platform without incremental cost.Dedicated deliverability tooling for Microsoft contacts, important for UK enterprise senders on Microsoft 365.Contact field manager and merge-tag fallback syntax give non-technical users granular personalisation control.Open API with JSON REST endpoints and tiered rate limits up to 5,000 calls per hour on omni.

Weaknesses

Analytics UI is repeatedly described as dated and difficult to navigate compared to modern email platforms.Import reliability issues and intermittent system downtime affect campaign and contact loading.Landing page and automation features are tier-gated, requiring upgrades as team complexity grows.Basic tier has hard limits on live preferences, series, filters, and popups that constrain active campaigns.Template design tools lack some drag-and-drop flexibility found in newer email builders.

Where it works

UK government departments and public-sector agencies needing GDPR compliance, UK data residency, and Microsoft 365 contact deliverability for governed communications.Mid-market teams with limited budgets selecting the basic tier for unlimited users and straightforward contact database without per-seat licensing complexity.Teams migrating from basic email tools with straightforward contact lists report moving all activity in a single session with no data loss and strong vendor support.UK enterprise senders on Microsoft 365 benefit from dedicated deliverability tooling optimised for Microsoft contact environments and inbox filtering.Multi-author teams requiring campaign governance and approval workflows benefit from the structured environment and clear tier-based access controls.

Where it struggles

Teams requiring modern analytics dashboards report exporting data to external BI tools because the in-platform reporting is dated and unintuitive compared to contemporary email platforms.Growing teams quickly encounter basic-tier constraints: 25 active preferences and 3 automated series caps force premature upgrades or artificial campaign management.High-volume senders on the basic tier experience slower performance during sends due to lower API rate limits of 500 calls per hour versus 5,000 on the omni tier.Teams needing flexible visual email building without developer involvement find the template editor lacks drag-and-drop capabilities found in newer email builders.Organisations with intermittent system reliability requirements cite import failures and unpredictable template rendering that require manual intervention to resolve.

Pricing tiers

e-shot pricing overview

e-shot is priced per month on a tiered model (basic £200, pro £340, omni £600) with unlimited users across all plans. Account limits are based on active/live object counts, not total created objects. A Capterra listing shows an alternative usage-based entry point from £99/month, suggesting some flexibility outside the published enterprise tiers.

basic

Tier 1 of 3

From £200/month

What's included

Email campaigns and SMS campaignsForms and preference centreWebsite popups25 active preferences, 10 saved filters, 3 landing pages, 3 automated series500 open API calls per hourUnlimited users

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Pricing is informational. FlitStack AI does not bill on e-shot's schedule — see our quote-based pricing →

What gets migrated

e-shot object support

Object-by-object support for e-shot migrations. Per-pair details surface during scoping.

Contacts

Fully supported

Contacts are the primary record type in e-shot. Every contact has system fields and custom contact fields defined in Settings > Contacts field manager. We export all standard and custom field values, including empty fields, and replicate them on the destination as matching properties.

Contact Fields

Mapping required

e-shot's contact field schema is fully customisable. The field name, type, and merge-tag syntax (*_fieldname_*) must be mapped to the destination's equivalent property naming convention. We extract the field manager schema first and build the field map before importing contact records.

Campaigns

Fully supported

Campaigns hold the email content, template body, subject line, sender details, and scheduling. We export campaign records and associated content blocks. HTML template assets are preserved as-is; dynamic content blocks are flagged for manual review.

Automated Series

Mapping required

Automated Series are workflow-based email sequences triggered by contact behaviour or date conditions. Tier-gated limits (basic: 3, pro: 25, omni: 100) cap how many can run concurrently. We export series definitions and trigger logic but note that complex multi-branch workflows may require reconfiguration in the destination platform.

Landing Pages

Mapping required

Landing pages are tier-gated (basic: 0, pro: 25, omni: 100). Additional pages can be created but not set live within limit. We export published landing page content and form elements; form field mappings must be recreated at the destination since e-shot stores forms and pages as separate objects.

Forms

Fully supported

Forms and the preference centre store contact choices, subscription preferences, and field inputs. We export form definitions, field types, and associated preference data linked to each contact record. Custom form fields are mapped like contact fields.

Preferences

Mapping required

Contact preferences track opt-in status and subscription interests. Tier limits apply to active preferences (basic: 25, pro: 50, omni: unlimited). We export the preference centre structure and per-contact preference values, flagging records where the destination has fewer preference categories than e-shot.

Website Popups

Mapping required

Popups are campaign-triggered web overlays tied to contact identification. Tier limits cap live popups (basic: 0, pro: 25, omni: 100). We export popup configurations and trigger rules; display logic must be rebuilt in the destination's equivalent web personalisation tool.

Tags

Mapping required

Tags label contacts and segments without a formal taxonomy. e-shot does not expose a separate tag management API object — tags are stored as field values or list memberships. We extract tag assignments per contact and map them to the destination's equivalent labelling mechanism (properties, segments, or tags).

Saved Filters

Mapping required

Saved filters define dynamic contact segments using field conditions. Tier limits on active filters apply (basic: 10, pro: 25, omni: unlimited). We export filter definitions as segment rules and replicate the condition logic in the destination CRM or marketing platform.

Campaign Reports

Fully supported

Analytics include opens, clicks, bounces, unsubscribes, and delivery health for each campaign. Data is exportable from the analytics dashboard. We pull historical report snapshots so campaign performance is preserved alongside contact records.

Templates

Fully supported

Email templates store reusable HTML content blocks and design elements. We export templates as HTML with embedded styles. Merge tags are preserved as source values so they can be re-enabled in the destination editor.

Gotchas

What to watch for in e-shot migrations

Issues we've hit on past e-shot migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

Medium

File attachments blocked in bulk email sends

Low

Tier limits apply to active (live) objects only

Medium

Merge-tag fallback values must be replicated

Low

No dedicated bulk export endpoint documented

How a e-shot migration works

Four steps, e-shot-specific

Connect

API key into e-shot. Scopes limited to read-only on the data we move.

Map

We translate e-shot-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate e-shot quirks before production.

Migrate

Full migration with e-shot rate-limit handling. Rollback available throughout.

FAQ

e-shot migration FAQ

Answers to the questions buyers ask most during e-shot migration scoping. Not seeing yours? Book a call.

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Most e-shot migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

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