CRM migration
Field-level mapping, validation, and rollback between Corteza CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Corteza CRM
Source
monday CRM
Destination
Compatibility
9 of 10
objects map 1:1 between Corteza CRM and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Corteza CRM to Monday.com CRM is a structural conversion: Corteza's module-based relational model (Accounts linked to Contacts, Opportunities linked to Accounts via lookup) maps into Monday.com's board-and-item architecture where each CRM entity becomes a board and relationships between records are expressed through connect columns or custom relationship fields. We audit the source Corteza namespace to identify orphaned page references that block export, capture custom module field definitions before extraction, and then reconstruct the data model in Monday.com either by moving existing boards as-is or by rebuilding inside Monday's native CRM entities. Activity history, timestamps, and file attachments migrate where the source data is structurally intact. Workflows, automations, and namespace configurations do not migrate; we deliver a written inventory of every automation requiring rebuild in Monday's native automation builder. Self-hosted operational overhead and the lack of a documented SLA on Corteza are consistent themes driving teams to the move, alongside Monday's per-seat pricing predictability and its unified work-management and CRM interface.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Corteza CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Corteza CRM
Account
monday CRM
Company Board (or native CRM Account)
1:1Corteza Account records (company name, industry, address, website, social media) map to a Monday.com board representing Companies. We create a board with columns matching each Account field. The board name is the Account's company name. Industry classification maps to a Status or Dropdown column; address fields map to separate Text or Location columns. Accounts with no Contacts are migrated as standalone items; the migration tool flags parentless Accounts for customer review.
Corteza CRM
Contact
monday CRM
People Board (or native CRM Contact)
1:1Corteza Contact records (first name, last name, email, phone, job title) map to a Monday.com board representing People. The contact's parent Account relationship maps to a Connect board column linking the Contact item to the corresponding Account board item. Email and phone map to Text columns; the Account link resolves at migration time using the board-item lookup so that the relationship is live in Monday.com after migration.
Corteza CRM
Lead
monday CRM
Leads Board
1:1Corteza Lead records (name, email, phone, rating, source, conversion status) map to a Monday.com board representing Leads. Rating values map to a Status column with color-coded levels. The lead conversion status (converted/not converted) maps to a separate label or Status column. If the Lead has been converted in Corteza, we flag it for the customer: the related Account and Contact records have already been migrated, and the Lead item is tagged as converted in Monday.com.
Corteza CRM
Opportunity
monday CRM
Deals Board (or native CRM Deal)
1:1Corteza Opportunity records (name, amount, stage, probability, close date) map to a Monday.com board representing Deals. The Opportunity-Account relationship maps to a Connect board column linking each Deal item to the corresponding Company board item. Stage values map to Group headers within the board (e.g., Prospecting, Qualification, Proposal, Negotiation, Closed Won, Closed Lost). Amount and probability map to Number columns; close date maps to a Date column.
Corteza CRM
Case
monday CRM
Support Board
1:1Corteza Case records (status, priority, origin, resolution, linked Account, linked Contact) map to a Monday.com board representing Cases. Case status maps to Group headers (New, Open, Pending, Resolved, Closed); priority maps to a Status or Priority column. The case-account and case-contact relationships map to Connect board columns linking to the respective Account and Contact board items. Resolution notes migrate as Text columns on the item.
Corteza CRM
Task
monday CRM
Tasks Board or activity subitems
1:1Corteza standalone Tasks map to a Monday.com board representing Tasks, or as subitems on the parent record's board (Account, Contact, Opportunity, Case) depending on the migration path chosen. Task status, due date, assignee, and description map to Status, Date, Person, and Text columns respectively. If the task has a parent record, we use a Connect column or subitem nesting to preserve the relationship. Tasks without a parent record are migrated as standalone items.
Corteza CRM
Event
monday CRM
Calendar Board
1:1Corteza Event records (start datetime, end datetime, location, organizer, attendees) map to a Monday.com board representing calendar items. Start and end datetime map to a Date column with time enabled; location maps to a Text column. Attendees are linked via Connect columns to Contact or Lead items where those people have been migrated. The migration preserves the activity timeline ordering by setting item creation date to the original Corteza timestamp.
Corteza CRM
Campaign
monday CRM
Campaign Board
1:1Corteza Campaign records (name, type, status, start date, budget) map to a Monday.com board representing Marketing Campaigns. Campaign status maps to Group headers (Planning, Active, Completed, Archived); campaign type and budget map to Dropdown and Number columns. CampaignMember records linking Contacts and Leads to the Campaign are not natively supported in Monday.com's board model; we represent membership as a Tag column or as connected items in a separate Campaign Members board, and we deliver the mapping as a written note for the customer's admin to decide on implementation.
Corteza CRM
Custom Module
monday CRM
Custom Board
lossyCorteza custom modules built in the low-code builder migrate as Monday.com boards with columns configured to match the source field types. Text fields map to Text columns; numeric fields map to Number columns; date fields map to Date columns; picklist fields map to Status or Dropdown columns; multi-select fields map to Tags columns. We capture the full custom module schema during discovery including any custom validation rules, and document which validations require manual re-implementation in Monday.com (e.g., required-field logic enforced via board automation). Non-standard field types that have no Monday.com equivalent are noted in the handoff document.
Corteza CRM
Contract
monday CRM
Contracts Board
1:1Corteza Contract records (terms, dates, related Account, line items) map to a Monday.com board representing Contracts. Contract terms and descriptions migrate as long Text columns; start and end dates map to Date columns; the related Account maps via a Connect column. ContractLineItem records migrate as subitems on the Contract item, with product name, quantity, unit price, and total as Number and Text columns on the subitem. ContractContactRole records migrate as additional connected people in the Contract board.
| Corteza CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Account | Company Board (or native CRM Account)1:1 | Fully supported | |
| Contact | People Board (or native CRM Contact)1:1 | Fully supported | |
| Lead | Leads Board1:1 | Fully supported | |
| Opportunity | Deals Board (or native CRM Deal)1:1 | Fully supported | |
| Case | Support Board1:1 | Fully supported | |
| Task | Tasks Board or activity subitems1:1 | Fully supported | |
| Event | Calendar Board1:1 | Fully supported | |
| Campaign | Campaign Board1:1 | Fully supported | |
| Custom Module | Custom Boardlossy | Fully supported | |
| Contract | Contracts Board1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Corteza CRM gotchas
Namespace export fails on orphaned page references
Workflow automation breaks after restore or upgrade
Field-level security does not cover all access scenarios
Federation is experimental and not production-ready
No publicly documented API rate limits
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and migration path decision
We audit the source Corteza instance across all modules, custom modules, relationship definitions, and workflow definitions. We capture the full schema for each module (field names, field types, required flags, picklist values) and the complete list of active workflows and automations. We also identify orphaned page references in the namespace that would block namespace export and document them for cleanup. We present the customer with Option 1 (move existing boards as-is to Monday CRM) and Option 2 (rebuild CRM structure inside Monday's native CRM entities) and recommend based on the complexity of the current Corteza setup.
Schema design and board construction
We design the Monday.com destination structure based on the chosen migration path. For Option 1, we map each Corteza module to a Monday.com board with columns matching the source fields. For Option 2, we design boards using Monday's native CRM entities (People, Companies, Deals) with additional columns for any Corteza-specific fields. Custom module field types are mapped to Monday column types or documented as requiring manual re-entry. Connect columns are defined to mirror Corteza's lookup relationships. The board schema is validated with the customer before any data extraction begins.
Corteza data extraction and cleansing
We extract records from each Corteza module via the JSON API, applying the namespace export cleanup step first to remove orphaned page references. We run a data quality pass: deduplication on email and company name, validation of required fields against the target Monday column requirements, and formatting standardization (phone numbers with country codes, dates in ISO 8601). Records that fail validation are held in a quarantine file for the customer to review and correct. The extraction outputs a set of CSV or JSON files per module, ready for Monday.com import.
Board and item migration in dependency order
We migrate data into Monday.com in record-dependency order: boards and their column configurations are created first (Account/Company board, Contact/People board, Lead board, Opportunity/Deal board, Case board, Task board, Event board, Campaign board, Custom module boards). Accounts and Leads are migrated as standalone items first. Contacts are migrated second with their Account Connect column resolved using the Account item identifiers from phase one. Opportunities are migrated third with their Account Connect column resolved. Cases, Tasks, Events, and Campaign records follow. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, delta sync, and automation inventory delivery
We freeze writes in Corteza during cutover, perform a final delta migration of any records created or modified since the initial extraction, then enable Monday.com as the system of record. We validate record counts against the discovery baseline, spot-check 20-30 records for field-level accuracy, and deliver the automation inventory document listing every Corteza workflow and automation with its trigger, conditions, actions, and a recommended Monday.com automation builder equivalent. We support a three-day hypercare window for reconciliation issues. Workflow rebuild is outside migration scope.
Platform deep dives
Corteza CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Corteza CRM and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Corteza CRM and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Corteza CRM and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Corteza CRM: Not publicly documented.
Data volume sensitivity
Corteza CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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