Migrate your Attio data
Object-relational CRM where you define your own data model. Built for technical teams who want schema flexibility, but that same flexibility makes every migration a custom schema translation job.
In its favor
Why people choose Attio
The signal that keeps Attio on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Permanent free tier with real features and no time limit lets small teams validate the platform before committing to a paid seat cost.
Custom objects allow teams to model business entities like Subscriptions, Investors, or Partnerships as first-class CRM objects rather than workarounds in contact fields.
Automatic email and calendar sync builds interaction timelines without requiring sales reps to log activity manually.
Competitive pricing versus Salesforce and HubSpot at the Pro tier while delivering equivalent relational architecture for complex GTM motions.
Two-way sync with Gmail and Outlook keeps contact records current in real time, reducing the manual CRM hygiene burden for teams living in email.
The data model flexibility requires significant upfront configuration time, and sales teams without technical resources struggle to build a useful workspace from scratch.
Reporting features lack depth—users cite weak pipeline analytics, missing date-based segmentation, and limited data visualization as ongoing frustrations.
Native integrations are limited; syncing with tools like Aircall and HubSpot requires workarounds or third-party sync platforms, breaking GTM stack cohesion.
The workspace credit model creates unpredictable monthly costs—AI enrichment and automation steps consume credits faster than teams anticipate on Plus plans.
Teams cite a steep learning curve where the flexibility that attracts technical founders becomes a burden for adoption across sales, marketing, and CS teams.
Reasons to switch
Why people leave Attio
The recurring reasons buyers give for replacing Attio. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Attio fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Attio pricing overview
Attio bills per seat on paid plans with a 24-25% premium for month-to-month flexibility. Annual billing saves roughly 20% off the stated monthly rate. Workspace credits are a separate consumption layer on top of seat pricing, consumed by AI enrichment, automation steps, and enrichment credits—teams running workflows at volume frequently purchase additional credit packs.
Free
Tier 1 of 4
$0
What's included
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What gets migrated
Attio object support
Object-by-object support for Attio migrations. Per-pair details surface during scoping.
People
Fully supportedStandard object enabled by default with built-in enrichment, email sync, and a pre-defined attribute set. We migrate People records 1:1 including all custom attributes and relationship links to Companies.
Companies
Fully supportedStandard object with automatic enrichment and email sync to company domains. We preserve all Company attributes and many-to-many relationships with People records during migration.
Deals
Fully supportedAn optional standard object that must be enabled by the customer before migration. Deals have pipeline stages, status, and amount attributes. We map Deal status chains to destination pipeline stages preserving historical velocity data.
Custom Objects
Mapping requiredGated by plan tier: 3 on Free, 5 on Plus, 12 on Pro, unlimited on Enterprise. We migrate all custom objects but must validate the destination plan has sufficient object capacity. Each custom object may have unique attribute types requiring field-level mapping.
Lists
Mapping requiredLists are workflow-context collections of record entries, not standalone records. We extract list memberships and reconstruct them as segmentation logic in the destination system, since list membership does not export as a record field.
Notes
Fully supportedNotes attach to records as threads and are first-class API objects. We migrate notes with timestamps, author attribution, and record associations preserved.
Sequences
Mapping requiredSequences are automation objects only available on Pro and Enterprise plans. We map sequence step logic to equivalent automation sequences in the destination, but individual step timing and delay configurations may require manual recreation.
Users
Mapping requiredUser records represent team members and can be enabled as an optional standard object. We map User ownership assignments to Owner fields in the destination, but User records themselves may not transfer as user accounts.
Workflows
Mapping requiredWorkflows consume workspace credits and are gated by plan. Each workflow action block is a credit unit. We document workflow complexity as a credit-budgeting exercise and map trigger logic to equivalent automation rules in the destination.
Relationship Attributes
Mapping requiredRelationship attributes define how records across objects link together (e.g., a Deal linked to a Company and multiple People). We preserve these as foreign-key chains, but destination schema must support equivalent object-to-object relationships.
Activities (Emails, Meetings)
Mapping requiredEmail and calendar sync is automatic for People and Company records and ingests history from Gmail/Outlook. Imported activity logs are treated as read-only timeline entries. Manual activity logs can be migrated as Notes with activity-type markers.
Tasks
Fully supportedTasks attach to records and have assignee, due date, and status attributes. We migrate Tasks 1:1 with owner assignments preserved as User references in the destination.
| Object | Support | Notes |
|---|---|---|
| People | Fully supported | Standard object enabled by default with built-in enrichment, email sync, and a pre-defined attribute set. We migrate People records 1:1 including all custom attributes and relationship links to Companies. |
| Companies | Fully supported | Standard object with automatic enrichment and email sync to company domains. We preserve all Company attributes and many-to-many relationships with People records during migration. |
| Deals | Fully supported | An optional standard object that must be enabled by the customer before migration. Deals have pipeline stages, status, and amount attributes. We map Deal status chains to destination pipeline stages preserving historical velocity data. |
| Custom Objects | Mapping required | Gated by plan tier: 3 on Free, 5 on Plus, 12 on Pro, unlimited on Enterprise. We migrate all custom objects but must validate the destination plan has sufficient object capacity. Each custom object may have unique attribute types requiring field-level mapping. |
| Lists | Mapping required | Lists are workflow-context collections of record entries, not standalone records. We extract list memberships and reconstruct them as segmentation logic in the destination system, since list membership does not export as a record field. |
| Notes | Fully supported | Notes attach to records as threads and are first-class API objects. We migrate notes with timestamps, author attribution, and record associations preserved. |
| Sequences | Mapping required | Sequences are automation objects only available on Pro and Enterprise plans. We map sequence step logic to equivalent automation sequences in the destination, but individual step timing and delay configurations may require manual recreation. |
| Users | Mapping required | User records represent team members and can be enabled as an optional standard object. We map User ownership assignments to Owner fields in the destination, but User records themselves may not transfer as user accounts. |
| Workflows | Mapping required | Workflows consume workspace credits and are gated by plan. Each workflow action block is a credit unit. We document workflow complexity as a credit-budgeting exercise and map trigger logic to equivalent automation rules in the destination. |
| Relationship Attributes | Mapping required | Relationship attributes define how records across objects link together (e.g., a Deal linked to a Company and multiple People). We preserve these as foreign-key chains, but destination schema must support equivalent object-to-object relationships. |
| Activities (Emails, Meetings) | Mapping required | Email and calendar sync is automatic for People and Company records and ingests history from Gmail/Outlook. Imported activity logs are treated as read-only timeline entries. Manual activity logs can be migrated as Notes with activity-type markers. |
| Tasks | Fully supported | Tasks attach to records and have assignee, due date, and status attributes. We migrate Tasks 1:1 with owner assignments preserved as User references in the destination. |
Gotchas
What to watch for in Attio migrations
Issues we've hit on past Attio migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
CSV exports flatten relationship chains
Credit consumption burns budget faster than seat price suggests
Custom objects gated by plan tier during migration
Email sync only for People and Company records
| Severity | Issue |
|---|---|
| High | CSV exports flatten relationship chains |
| Medium | Credit consumption burns budget faster than seat price suggests |
| Medium | Custom objects gated by plan tier during migration |
| Low | Email sync only for People and Company records |
Leaving Attio?
Where Attio customers move next
12 destinations Attio can migrate to.
How a Attio migration works
Four steps, Attio-specific
Connect
OAuth 2.0 (Bearer access token) and personal API keys into Attio. Scopes limited to read-only on the data we move.
Map
We translate Attio-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Attio quirks before production.
Migrate
Full migration with Attio rate-limit handling. Rollback available throughout.
FAQ
Attio migration FAQ
Answers to the questions buyers ask most during Attio migration scoping. Not seeing yours? Book a call.
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