CRM

Migrate your Attio data

Object-relational CRM where you define your own data model. Built for technical teams who want schema flexibility, but that same flexibility makes every migration a custom schema translation job.

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In its favor

Why people choose Attio

The signal that keeps Attio on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Permanent free tier with real features and no time limit lets small teams validate the platform before committing to a paid seat cost.

Custom objects allow teams to model business entities like Subscriptions, Investors, or Partnerships as first-class CRM objects rather than workarounds in contact fields.

Automatic email and calendar sync builds interaction timelines without requiring sales reps to log activity manually.

Competitive pricing versus Salesforce and HubSpot at the Pro tier while delivering equivalent relational architecture for complex GTM motions.

Two-way sync with Gmail and Outlook keeps contact records current in real time, reducing the manual CRM hygiene burden for teams living in email.

The data model flexibility requires significant upfront configuration time, and sales teams without technical resources struggle to build a useful workspace from scratch.

Reporting features lack depth—users cite weak pipeline analytics, missing date-based segmentation, and limited data visualization as ongoing frustrations.

Native integrations are limited; syncing with tools like Aircall and HubSpot requires workarounds or third-party sync platforms, breaking GTM stack cohesion.

The workspace credit model creates unpredictable monthly costs—AI enrichment and automation steps consume credits faster than teams anticipate on Plus plans.

Teams cite a steep learning curve where the flexibility that attracts technical founders becomes a burden for adoption across sales, marketing, and CS teams.

Reasons to switch

Why people leave Attio

The recurring reasons buyers give for replacing Attio. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Attio fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Flexible object schema allows modeling any business entity, not just contacts and deals.Permanent free tier with 50k records and 3 users for evaluation without a countdown timer.Automatic email and calendar sync builds interaction history without manual data entry.Workspace export to CSV covers all objects for backup and migration scoping.Clean API-first architecture with webhooks and OAuth 2.0 for developer integrations.

Weaknesses

Reporting and analytics lack depth compared to established CRM platforms.Integration library is thin—native connections to common GTM tools are limited or missing.Credit consumption model makes monthly costs unpredictable for automation-heavy teams.Learning curve is steep for non-technical users who expect a pre-built CRM experience.Feature gates push growing teams to Pro ($69/user/mo) sooner than expected.

Where it works

Small teams under 50 people who need to validate a CRM before committing—permanent free tier with 3 users and 50k records lets founders test the data model with no countdown timer.Technical founders or RevOps leads at B2B SaaS startups who can build their own schema—custom objects for Subscriptions, Invoices, or Partnerships as first-class CRM entities rather than contact field workarounds.Teams that live in Gmail or Outlook and want automatic interaction history—two-way email and calendar sync builds contact timelines without requiring manual logging by sales reps.Growth-stage companies comparing against Salesforce or HubSpot costs—Pro tier at $69/user/month delivers relational architecture without enterprise procurement complexity.API-first engineering teams at product-led companies who want to sync product signups through analytics platforms, data warehouses, or custom webhooks into Attio objects.

Where it struggles

Sales teams without technical resources or RevOps support—the blank-slate data model requires significant upfront configuration time before the workspace becomes useful.Teams that depend on robust pipeline analytics and forecasting—users consistently cite weak reporting, missing date-based segmentation, and limited data visualization as ongoing frustrations.Organizations with existing GTM stacks that include Aircall, HubSpot, or other common tools—native integration library is thin and syncing often requires third-party platforms or manual workarounds.Mid-sized teams scaling beyond Pro tier with automation-heavy workflows—credit consumption from enrichment and AI features burns through monthly allocations unpredictably, adding cost layers on top of seat prices.Teams expecting a pre-built CRM experience with standard objects and ready-made workflows—Attio's flexibility that attracts technical users becomes a burden for marketing, CS, and sales-adjacent teams.

Pricing tiers

Attio pricing overview

Attio bills per seat on paid plans with a 24-25% premium for month-to-month flexibility. Annual billing saves roughly 20% off the stated monthly rate. Workspace credits are a separate consumption layer on top of seat pricing, consumed by AI enrichment, automation steps, and enrichment credits—teams running workflows at volume frequently purchase additional credit packs.

Free

Tier 1 of 4

$0

What's included

Up to 3 users50,000 records3 objects total250 workspace credits/monthReal-time contact syncingAutomatic data enrichment

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Pricing is informational. FlitStack AI does not bill on Attio's schedule — see our quote-based pricing →

What gets migrated

Attio object support

Object-by-object support for Attio migrations. Per-pair details surface during scoping.

People

Fully supported

Standard object enabled by default with built-in enrichment, email sync, and a pre-defined attribute set. We migrate People records 1:1 including all custom attributes and relationship links to Companies.

Companies

Fully supported

Standard object with automatic enrichment and email sync to company domains. We preserve all Company attributes and many-to-many relationships with People records during migration.

Deals

Fully supported

An optional standard object that must be enabled by the customer before migration. Deals have pipeline stages, status, and amount attributes. We map Deal status chains to destination pipeline stages preserving historical velocity data.

Custom Objects

Mapping required

Gated by plan tier: 3 on Free, 5 on Plus, 12 on Pro, unlimited on Enterprise. We migrate all custom objects but must validate the destination plan has sufficient object capacity. Each custom object may have unique attribute types requiring field-level mapping.

Lists

Mapping required

Lists are workflow-context collections of record entries, not standalone records. We extract list memberships and reconstruct them as segmentation logic in the destination system, since list membership does not export as a record field.

Notes

Fully supported

Notes attach to records as threads and are first-class API objects. We migrate notes with timestamps, author attribution, and record associations preserved.

Sequences

Mapping required

Sequences are automation objects only available on Pro and Enterprise plans. We map sequence step logic to equivalent automation sequences in the destination, but individual step timing and delay configurations may require manual recreation.

Users

Mapping required

User records represent team members and can be enabled as an optional standard object. We map User ownership assignments to Owner fields in the destination, but User records themselves may not transfer as user accounts.

Workflows

Mapping required

Workflows consume workspace credits and are gated by plan. Each workflow action block is a credit unit. We document workflow complexity as a credit-budgeting exercise and map trigger logic to equivalent automation rules in the destination.

Relationship Attributes

Mapping required

Relationship attributes define how records across objects link together (e.g., a Deal linked to a Company and multiple People). We preserve these as foreign-key chains, but destination schema must support equivalent object-to-object relationships.

Activities (Emails, Meetings)

Mapping required

Email and calendar sync is automatic for People and Company records and ingests history from Gmail/Outlook. Imported activity logs are treated as read-only timeline entries. Manual activity logs can be migrated as Notes with activity-type markers.

Tasks

Fully supported

Tasks attach to records and have assignee, due date, and status attributes. We migrate Tasks 1:1 with owner assignments preserved as User references in the destination.

Gotchas

What to watch for in Attio migrations

Issues we've hit on past Attio migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

CSV exports flatten relationship chains

Medium

Credit consumption burns budget faster than seat price suggests

Medium

Custom objects gated by plan tier during migration

Low

Email sync only for People and Company records

How a Attio migration works

Four steps, Attio-specific

Connect

OAuth 2.0 (Bearer access token) and personal API keys into Attio. Scopes limited to read-only on the data we move.

Map

We translate Attio-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Attio quirks before production.

Migrate

Full migration with Attio rate-limit handling. Rollback available throughout.

FAQ

Attio migration FAQ

Answers to the questions buyers ask most during Attio migration scoping. Not seeing yours? Book a call.

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Most Attio migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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