CRM

Migrate your Ascora data

Field service management platform built for trade businesses in Australia and New Zealand, covering leads through invoicing with integrated accounting sync to Xero, MYOB, and QuickBooks.

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In its favor

Why people choose Ascora

The signal that keeps Ascora on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Local Australian trade-focused support and ongoing development drive adoption among plumbers, electricians, and HVAC businesses wanting a vendor that understands their industry.

Integration with Xero, MYOB, and QuickBooks keeps accounting and field operations on the same data layer, reducing manual double-entry for small trade businesses.

Affordable pricing relative to feature set, with customers noting Ascora as cheaper than Salesforce Sales Cloud or Simpro for equivalent capabilities.

Drag-and-drop scheduling and real-time mobile updates appeal to field technicians and office staff who need coordination without a high learning curve.

Customers migrating from Jobber cite Ascora's maintained Xero integration as a primary reason, since Jobber discontinued its own sync.

Absence of a fully documented public REST API limits automation and makes migration to other platforms technically complex without Ascora support involvement.

Limited reporting depth means some trade businesses feel they lack the analytical visibility needed to make data-driven scheduling and pricing decisions.

Smaller ecosystem and fewer third-party integrations compared to platforms like Simpro or Salesforce, restricting extensibility for complex operations.

Customer support responsiveness can be inconsistent, with some users noting delays on non-critical issues during business hours.

No transparent public pricing page means prospective customers must contact sales, creating friction for small operators comparing options quickly.

Reasons to switch

Why people leave Ascora

The recurring reasons buyers give for replacing Ascora. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Ascora fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Integrated quoting, scheduling, job tracking, inventory, and invoicing in one platform for trade businessesNative two-way sync with Xero, MYOB, and QuickBooks accounting softwareBuilt-in mobile app for field technicians with real-time schedule updatesCustom Forms via Word templates allow flexible field data capture without code changesActive development with regular updates and bug fixes reported by long-term users

Weaknesses

No publicly documented REST API with published rate limits, constraining automation and migration toolingLimited third-party ecosystem and integrations compared to Simpro or Salesforce FSMNo transparent public pricing — requires sales contact to get a quoteSmaller company size (revenue under $5M) may raise long-term viability concerns for some buyersReporting and analytics depth lags behind enterprise-grade FSM platforms

Where it works

Small to medium trade businesses in Australia and New Zealand seeking local support from a vendor that understands the plumbing, electrical, and HVAC industries.Single-location or regional operations with 1-10 field technicians who need integrated quoting, scheduling, job tracking, and accounting sync in one platform.Trade businesses already using Xero, MYOB, or QuickBooks who need a field service layer without abandoning their accounting software of record.Companies migrating from Jobber after it discontinued its Xero integration, needing a replacement with maintained accounting connectivity.Owner-operators and small trade teams who prioritize affordable pricing over deep reporting or third-party extensibility.

Where it struggles

Mid-sized trade businesses with 20+ field technicians or multi-branch operations requiring centralized reporting and analytics visibility across the organization.Companies in regulated industries such as healthcare facilities management or commercial construction requiring detailed audit trails and compliance documentation.Businesses needing extensive third-party integrations beyond basic accounting sync, such as inventory suppliers, payment processors, or CRM marketing tools.Organizations planning to build custom automation or migrate data programmatically, given the absence of a publicly documented REST API with published rate limits.Large enterprise or multi-state operations where long-term vendor viability and ecosystem breadth are primary procurement criteria.

Pricing tiers

Ascora pricing overview

Ascora does not publish pricing on its website. The platform offers a 14-day free trial with no credit card required, but all paid tiers require contacting sales for a custom quote. This opaque pricing model means migration scoping must include a pricing discovery step with Ascora directly.

Starter

Tier 1 of 3

Not publicly listed — contact sales

What's included

14-day free trial availableCore job management and schedulingCustomer and site trackingMobile app for field techniciansBasic quoting

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Pricing is informational. FlitStack AI does not bill on Ascora's schedule — see our quote-based pricing →

What gets migrated

Ascora object support

Object-by-object support for Ascora migrations. Per-pair details surface during scoping.

Customers

Mapping required

Customer records include contact details, addresses, billing info, and site associations. We map these to the destination CRM's Contact/Account object. Phone, email, and address fields are standard; custom fields require field-level mapping against Ascora's Custom Forms schema.

Sites

Mapping required

Sites are property/location records linked to Customers. We preserve the site-to-customer relationship as a related object or sub-record depending on the destination schema. Multi-site customers may have several site records that need careful 1:many mapping.

Equipment

Mapping required

Equipment records are tied to Sites and track appliances, systems, or assets at a location. We map Equipment to the destination's equivalent sub-object (often a custom Equipment or Asset object). Serial numbers, model numbers, and service history are carried across as properties.

Leads

Fully supported

Leads capture enquiries from websites, phone calls, and Facebook. We export Lead records with source attribution, status, and contact info. Where the destination CRM uses a separate Lead object, we land these as standard Leads; otherwise we merge into Contacts and preserve source metadata.

Quotes

Mapping required

Quotes are built from item libraries and price books, then sent as branded templates. We export quote line items, pricing, and status. Because line-item structures vary by quote, we flatten them into a standard format (item name, quantity, unit price, total) for destination import.

Jobs

Mapping required

Jobs are the core operational record linking technician, site, equipment, quote, and custom form data. We sequence Jobs with their status history, assigned technicians, and timestamps. Custom form responses attached to Jobs require extraction from Word template field codes and are mapped as custom properties.

Invoices

Mapping required

Invoices are linked to Jobs and synced to Xero, MYOB, or QuickBooks. Where a two-way sync exists, we flag whether the destination is a source-of-truth accounting system. We export invoice line items, totals, tax codes, and payment status for recreation in the target.

Custom Forms

Mapping required

Custom Forms use Word document templates with field codes (e.g., {Project Sign Off By}) to generate technician-completed documents in the mobile app. We extract field codes as structured key-value pairs rather than the rendered document, mapping them to custom fields in the destination CRM.

Users and Technicians

Mapping required

User and technician records include names, roles, and schedule assignments. We map Users to Owner or Assignee fields in the destination. Where technician-specific scheduling data (zones, skills, availability) exists, we treat it as custom properties.

Price Books and Item Libraries

Mapping required

Item libraries feed Quotes and Invoices with part numbers, descriptions, and pricing tiers. We export the full price book as a line-item reference table, preserving unit costs and mark-up rules so destination item records can be rebuilt with pricing intact.

Gotchas

What to watch for in Ascora migrations

Issues we've hit on past Ascora migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

No documented public REST API with published rate limits

Medium

Custom Forms use Word template field codes with no structured schema export

Medium

Xero two-way sync creates reconciliation risk during migration

Medium

Excel export is the primary bulk data extraction mechanism

Low

No pricing transparency — plan tiers are not publicly documented

How a Ascora migration works

Four steps, Ascora-specific

Connect

API key (generated via Administration > API Settings) into Ascora. Scopes limited to read-only on the data we move.

Map

We translate Ascora-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Ascora quirks before production.

Migrate

Full migration with Ascora rate-limit handling. Rollback available throughout.

FAQ

Ascora migration FAQ

Answers to the questions buyers ask most during Ascora migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Ascora migration with a real engineer — 30 minutes, free, written quote within 24 hours.

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Most Ascora migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

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