Migrate your Ascora data
Field service management platform built for trade businesses in Australia and New Zealand, covering leads through invoicing with integrated accounting sync to Xero, MYOB, and QuickBooks.
In its favor
Why people choose Ascora
The signal that keeps Ascora on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Local Australian trade-focused support and ongoing development drive adoption among plumbers, electricians, and HVAC businesses wanting a vendor that understands their industry.
Integration with Xero, MYOB, and QuickBooks keeps accounting and field operations on the same data layer, reducing manual double-entry for small trade businesses.
Affordable pricing relative to feature set, with customers noting Ascora as cheaper than Salesforce Sales Cloud or Simpro for equivalent capabilities.
Drag-and-drop scheduling and real-time mobile updates appeal to field technicians and office staff who need coordination without a high learning curve.
Customers migrating from Jobber cite Ascora's maintained Xero integration as a primary reason, since Jobber discontinued its own sync.
Absence of a fully documented public REST API limits automation and makes migration to other platforms technically complex without Ascora support involvement.
Limited reporting depth means some trade businesses feel they lack the analytical visibility needed to make data-driven scheduling and pricing decisions.
Smaller ecosystem and fewer third-party integrations compared to platforms like Simpro or Salesforce, restricting extensibility for complex operations.
Customer support responsiveness can be inconsistent, with some users noting delays on non-critical issues during business hours.
No transparent public pricing page means prospective customers must contact sales, creating friction for small operators comparing options quickly.
Reasons to switch
Why people leave Ascora
The recurring reasons buyers give for replacing Ascora. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Ascora fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Ascora pricing overview
Ascora does not publish pricing on its website. The platform offers a 14-day free trial with no credit card required, but all paid tiers require contacting sales for a custom quote. This opaque pricing model means migration scoping must include a pricing discovery step with Ascora directly.
Starter
Tier 1 of 3
Not publicly listed — contact sales
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Ascora's schedule — see our quote-based pricing →
What gets migrated
Ascora object support
Object-by-object support for Ascora migrations. Per-pair details surface during scoping.
Customers
Mapping requiredCustomer records include contact details, addresses, billing info, and site associations. We map these to the destination CRM's Contact/Account object. Phone, email, and address fields are standard; custom fields require field-level mapping against Ascora's Custom Forms schema.
Sites
Mapping requiredSites are property/location records linked to Customers. We preserve the site-to-customer relationship as a related object or sub-record depending on the destination schema. Multi-site customers may have several site records that need careful 1:many mapping.
Equipment
Mapping requiredEquipment records are tied to Sites and track appliances, systems, or assets at a location. We map Equipment to the destination's equivalent sub-object (often a custom Equipment or Asset object). Serial numbers, model numbers, and service history are carried across as properties.
Leads
Fully supportedLeads capture enquiries from websites, phone calls, and Facebook. We export Lead records with source attribution, status, and contact info. Where the destination CRM uses a separate Lead object, we land these as standard Leads; otherwise we merge into Contacts and preserve source metadata.
Quotes
Mapping requiredQuotes are built from item libraries and price books, then sent as branded templates. We export quote line items, pricing, and status. Because line-item structures vary by quote, we flatten them into a standard format (item name, quantity, unit price, total) for destination import.
Jobs
Mapping requiredJobs are the core operational record linking technician, site, equipment, quote, and custom form data. We sequence Jobs with their status history, assigned technicians, and timestamps. Custom form responses attached to Jobs require extraction from Word template field codes and are mapped as custom properties.
Invoices
Mapping requiredInvoices are linked to Jobs and synced to Xero, MYOB, or QuickBooks. Where a two-way sync exists, we flag whether the destination is a source-of-truth accounting system. We export invoice line items, totals, tax codes, and payment status for recreation in the target.
Custom Forms
Mapping requiredCustom Forms use Word document templates with field codes (e.g., {Project Sign Off By}) to generate technician-completed documents in the mobile app. We extract field codes as structured key-value pairs rather than the rendered document, mapping them to custom fields in the destination CRM.
Users and Technicians
Mapping requiredUser and technician records include names, roles, and schedule assignments. We map Users to Owner or Assignee fields in the destination. Where technician-specific scheduling data (zones, skills, availability) exists, we treat it as custom properties.
Price Books and Item Libraries
Mapping requiredItem libraries feed Quotes and Invoices with part numbers, descriptions, and pricing tiers. We export the full price book as a line-item reference table, preserving unit costs and mark-up rules so destination item records can be rebuilt with pricing intact.
| Object | Support | Notes |
|---|---|---|
| Customers | Mapping required | Customer records include contact details, addresses, billing info, and site associations. We map these to the destination CRM's Contact/Account object. Phone, email, and address fields are standard; custom fields require field-level mapping against Ascora's Custom Forms schema. |
| Sites | Mapping required | Sites are property/location records linked to Customers. We preserve the site-to-customer relationship as a related object or sub-record depending on the destination schema. Multi-site customers may have several site records that need careful 1:many mapping. |
| Equipment | Mapping required | Equipment records are tied to Sites and track appliances, systems, or assets at a location. We map Equipment to the destination's equivalent sub-object (often a custom Equipment or Asset object). Serial numbers, model numbers, and service history are carried across as properties. |
| Leads | Fully supported | Leads capture enquiries from websites, phone calls, and Facebook. We export Lead records with source attribution, status, and contact info. Where the destination CRM uses a separate Lead object, we land these as standard Leads; otherwise we merge into Contacts and preserve source metadata. |
| Quotes | Mapping required | Quotes are built from item libraries and price books, then sent as branded templates. We export quote line items, pricing, and status. Because line-item structures vary by quote, we flatten them into a standard format (item name, quantity, unit price, total) for destination import. |
| Jobs | Mapping required | Jobs are the core operational record linking technician, site, equipment, quote, and custom form data. We sequence Jobs with their status history, assigned technicians, and timestamps. Custom form responses attached to Jobs require extraction from Word template field codes and are mapped as custom properties. |
| Invoices | Mapping required | Invoices are linked to Jobs and synced to Xero, MYOB, or QuickBooks. Where a two-way sync exists, we flag whether the destination is a source-of-truth accounting system. We export invoice line items, totals, tax codes, and payment status for recreation in the target. |
| Custom Forms | Mapping required | Custom Forms use Word document templates with field codes (e.g., {Project Sign Off By}) to generate technician-completed documents in the mobile app. We extract field codes as structured key-value pairs rather than the rendered document, mapping them to custom fields in the destination CRM. |
| Users and Technicians | Mapping required | User and technician records include names, roles, and schedule assignments. We map Users to Owner or Assignee fields in the destination. Where technician-specific scheduling data (zones, skills, availability) exists, we treat it as custom properties. |
| Price Books and Item Libraries | Mapping required | Item libraries feed Quotes and Invoices with part numbers, descriptions, and pricing tiers. We export the full price book as a line-item reference table, preserving unit costs and mark-up rules so destination item records can be rebuilt with pricing intact. |
Gotchas
What to watch for in Ascora migrations
Issues we've hit on past Ascora migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No documented public REST API with published rate limits
Custom Forms use Word template field codes with no structured schema export
Xero two-way sync creates reconciliation risk during migration
Excel export is the primary bulk data extraction mechanism
No pricing transparency — plan tiers are not publicly documented
| Severity | Issue |
|---|---|
| High | No documented public REST API with published rate limits |
| Medium | Custom Forms use Word template field codes with no structured schema export |
| Medium | Xero two-way sync creates reconciliation risk during migration |
| Medium | Excel export is the primary bulk data extraction mechanism |
| Low | No pricing transparency — plan tiers are not publicly documented |
Leaving Ascora?
Where Ascora customers move next
12 destinations Ascora can migrate to.
How a Ascora migration works
Four steps, Ascora-specific
Connect
API key (generated via Administration > API Settings) into Ascora. Scopes limited to read-only on the data we move.
Map
We translate Ascora-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Ascora quirks before production.
Migrate
Full migration with Ascora rate-limit handling. Rollback available throughout.
FAQ
Ascora migration FAQ
Answers to the questions buyers ask most during Ascora migration scoping. Not seeing yours? Book a call.
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Free scoping call with a migration engineer. Tell us about your Ascora setup and destination — written quote back within a business day.