CRM migration

Migrate from AscendixRE to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between AscendixRE and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

AscendixRE logo

AscendixRE

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

100%

13 of 13

objects map 1:1 between AscendixRE and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3–6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

AscendixRE is a commercial real estate CRM that runs natively on Salesforce, exposing CRE-specific custom objects (Property, Listing, Lease, Preference, Capital Source) alongside standard Salesforce Contact, Company, and Deal records. When migrating to Dynamics 365 Sales, the Salesforce object model must be deconstructed and rebuilt against Microsoft Dataverse — Dynamics 365 Sales has no native Property, Listing, or Lease entity, so these require pre-designed custom tables before any data loads. We extract the AscendixRE data model via the Salesforce REST and Bulk APIs, map every standard Contact field and CRE custom field to its Dynamics 365 counterpart, design custom Dataverse tables for Listing and Lease records, and route Property records into the Account object with a Property_Type__c custom field. Our migration carries all timestamps, owner assignments, and activity history (calls, emails, meetings, notes). Workflows, automation rules, email templates, and Salesforce-specific sharing rules do not migrate — we export definitions as a rebuild reference for your Dynamics administrator. A 24–48 hour delta-pickup window captures any records modified during the final cutover before go-live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

AscendixRE logo

AscendixRE

What's pushing teams away

  • Annual billing requirement locks customers into a contract before fully evaluating whether the platform fits their deal volume and team size.
  • The stacking plans and commission modules are powerful but require ongoing configuration maintenance that smaller teams with limited admin capacity struggle to sustain.
  • Salesforce underneath means the product inherits Salesforce's complexity — field-level permissions, page layouts, and automation rules create a steep learning curve for new brokers.
  • Reporting within AscendixRE requires Salesforce knowledge; teams accustomed to simpler CRMs find it difficult to build custom reports without consultant help.
  • Mailchimp integration covers basic email marketing but lacks advanced segmentation, making the platform insufficient for firms with sophisticated demand-generation programs.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How AscendixRE objects map to Microsoft Dynamics 365 Sales

Each row shows how a AscendixRE object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

AscendixRE

Contact (AscendixRE / Salesforce)

maps to

Microsoft Dynamics 365 Sales

Contact (Dynamics 365 Sales / Dataverse)

1:1
Fully supported

AscendixRE contacts are standard Salesforce Contact records. They map directly to Dynamics 365 Contact records. Email, phone, address, jobtitle, and all standard fields carry over. Owner resolved by email match to Dynamics User records. Unmatched owners flagged for admin assignment before migration.

AscendixRE

Company (AscendixRE / Salesforce)

maps to

Microsoft Dynamics 365 Sales

Account (Dynamics 365 Sales / Dataverse)

1:1
Fully supported

AscendixRE companies are Salesforce Account records. They map directly to Dynamics 365 Account records. Company name, domain, industry, employee count, and annual revenue carry over as standard Account fields. Parent-child company hierarchies in AscendixRE map to the Account.ParentId lookup in Dynamics — circular references are flagged before migration.

AscendixRE

Deal (AscendixRE / Salesforce)

maps to

Microsoft Dynamics 365 Sales

Opportunity (Dynamics 365 Sales / Dataverse)

1:1
Fully supported

AscendixRE deals are Salesforce Opportunity records. They map directly to Dynamics 365 Opportunity records. Deal name, amount, close date, and stage carry over. The AscendixRE pipeline model maps to Dynamics Business Process Flows — each AscendixRE pipeline becomes a separate Business Process Flow in Dynamics.

AscendixRE

Property (AscendixRE custom object)

maps to

Microsoft Dynamics 365 Sales

Account + custom field Property_Type__c (Dynamics 365 Sales)

1:1
Fully supported

AscendixRE has no native Property entity in Dynamics 365 Sales. We route Property records into the Account object, adding a custom pick-list field Property_Type__c to distinguish property records from standard company accounts. Property address, square footage, zoning, and status migrate as custom fields on the Account record. Clients who need to separate CRE property data from standard accounts receive a custom entity design as part of the migration plan.

AscendixRE

Listing (AscendixRE custom object)

maps to

Microsoft Dynamics 365 Sales

Custom Dataverse table: asc_Listing

1:1
Fully supported

Listing is an AscendixRE-specific custom Salesforce object with no Dynamics 365 Sales native equivalent. We create a custom asc_Listing table in Dataverse before migration, including fields for Listing Name, Listing Type, Status, Asking Price, Lease Rate, Property association (lookup to Account), and source system ID. The custom table is pre-created as part of the Dynamics schema setup phase before any data loads begin.

AscendixRE

Lease (AscendixRE custom object)

maps to

Microsoft Dynamics 365 Sales

Custom Dataverse table: asc_Lease

1:1
Fully supported

Lease is an AscendixRE-specific custom Salesforce object storing lease details tied to Property and Listing records. We create a custom asc_Lease table in Dataverse, including fields for Lease Name, Lease Type, Lease Status, Monthly Rent, Security Deposit, Lease Start Date, Lease End Date, Square Footage, and source system ID. The table design preserves the relationship links to the Property and Listing tables.

AscendixRE

Preference (AscendixRE custom object)

maps to

Microsoft Dynamics 365 Sales

Custom Dataverse table: asc_Preference

1:1
Fully supported

Preference records in AscendixRE track broker or buyer requirements for space type, location, budget range, and lease type. We create a custom asc_Preference table in Dataverse capturing Preference Name, Preference Type, Status, Space Type, Budget Range, Lease Type Preference, Location Requirements, and the related Contact lookup. Source IDs are preserved for traceability.

AscendixRE

Capital Source (AscendixRE custom object)

maps to

Microsoft Dynamics 365 Sales

Custom Dataverse table: asc_CapitalSource

1:1
Fully supported

Capital Source tracks investor or lender profiles in AscendixRE. We create a custom asc_CapitalSource table in Dataverse with fields for Source Name, Source Type, Status, Typical Investment Range, Target Property Types, Geographic Focus, and related Contact and Account lookups. Source system IDs are preserved for post-migration reconciliation.

AscendixRE

Activity: Call / Email (AscendixRE / Salesforce Task)

maps to

Microsoft Dynamics 365 Sales

Task (Dynamics 365 Sales / Dataverse)

1:1
Fully supported

AscendixRE call logs and emails are Salesforce Task records with Type='Call' or Type='Email'. They map directly to Dynamics 365 Task records. Subject, description, activity date, and owner are preserved. Parent-record links (regarding Contact, Account, or Opportunity) are re-established using the target record's migrated ID.

AscendixRE

Activity: Meeting (AscendixRE / Salesforce Event)

maps to

Microsoft Dynamics 365 Sales

Appointment (Dynamics 365 Sales / Dataverse)

1:1
Fully supported

AscendixRE meeting records are Salesforce Event objects. They map to Dynamics 365 Appointment records, preserving subject, start time, end time, location, and description. Owner assignment is resolved by email match. Related-party lookups to Contact, Account, and Opportunity are re-established using migrated IDs.

AscendixRE

Note / Attachment (AscendixRE / Salesforce Files / Notes)

maps to

Microsoft Dynamics 365 Sales

SharePoint integration or Note records (Dynamics 365 Sales)

1:1
Fully supported

AscendixRE files stored as Salesforce Files (ContentDocument / ContentVersion) require a storage decision for Dynamics 365 — either SharePoint Online via the native Dynamics-SharePoint integration or in-line Note records. We re-upload file content to the chosen destination, preserving original filenames and timestamps. Rich-text formatting in Salesforce Notes carries over to Dynamics Notes.

AscendixRE

Custom Salesforce fields (__c fields)

maps to

Microsoft Dynamics 365 Sales

Custom Dataverse columns on corresponding tables

1:1
Fully supported

Every __c field in the AscendixRE Salesforce org requires explicit mapping. Standard pick-list fields map value-by-value to Dataverse option sets. Numeric and currency fields map with type preservation. Formula fields in Salesforce do not evaluate in Dynamics — we migrate the last computed value as a static field and document which formulas need rebuilding as Dataverse calculated columns.

AscendixRE

Opportunity Contact Role (AscendixRE / Salesforce junction)

maps to

Microsoft Dynamics 365 Sales

Opportunity Contact Role (Dynamics 365 Sales)

1:1
Fully supported

AscendixRE contact-to-deal associations (often managed via the Relationship Grid) map to Dynamics 365 Opportunity Contact Role records. Each contact's role (Decision Maker, Influencer, etc.) maps to the Role field on the Opportunity Contact Role record. The Role pick-list values are mapped value-by-value from the source.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

AscendixRE logo

AscendixRE gotchas

High

Annual billing with no published monthly option

Medium

Stacking plan visual data does not migrate as a rendered layout

Medium

Mailchimp list membership lives outside Salesforce

Medium

Custom object schema varies by org and requires pre-migration audit

Low

Bulk export cap of 50,000 records per admin-defined action

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Property, Listing, and Lease have no native Dynamics 365 Sales equivalent

    AscendixRE ships Property, Listing, Lease, Preference, and Capital Source as pre-built custom Salesforce objects. Dynamics 365 Sales provides no native entity that corresponds to these CRE records — Listing and Lease require entirely new custom Dataverse tables to be designed and created before any data migration begins. Property records can route into the Account object with a Property_Type__c custom field, but clients who need strict separation between company accounts and property records require a separate custom entity design. We deliver the custom table schema as part of the pre-migration planning phase so the Dynamics environment is schema-ready before data moves.

  • Custom __c fields require explicit one-by-one mapping — no bulk field type translation

    Every Salesforce __c custom field on AscendixRE records needs an explicit mapping to a corresponding Dataverse column. Salesforce pick-list fields map to Dataverse option sets with a value-by-value translation — the option set values themselves must be re-created in Dynamics before the field can accept data. Formula fields in Salesforce evaluate at read time and do not carry computed values into Dynamics by default — we migrate the last evaluated value as a static field and document which formulas need rebuilding as Dataverse calculated columns or Power Automate flows. Custom field counts on large CRE orgs (100+ custom fields across Property, Listing, and Lease) add measurable scope to the mapping phase.

  • File attachments require a Dynamics SharePoint or Notes storage strategy before migration

    AscendixRE stores files as Salesforce Files (ContentDocument / ContentVersion model), accessible within the Salesforce UI and via the Salesforce API. Dynamics 365 Sales does not have a native Salesforce Files equivalent — files must route to either SharePoint Online via the native Dynamics-SharePoint integration or to inline Note records. If SharePoint is chosen, the integration must be configured and authenticated before migration, and the SharePoint document library structure must be decided (by account, by contact, or flat). We do not default to one strategy — we present both options and let the client's IT team confirm the chosen path before files are re-uploaded.

  • Owner resolution by email can leave records without a Dynamics owner if the user does not exist

    AscendixRE owners are Salesforce User records linked to Deal, Property, Listing, and Lease records via the OwnerId lookup field. When migrating to Dynamics 365 Sales, we resolve each OwnerId by matching the owner's email address to a Dynamics User record. If a user's email has no corresponding Dynamics account at migration time, the record is flagged and held — it does not load without an owner. Teams with a large number of inactive Salesforce users (former brokers, departed team members) need to decide whether to create Dynamics User accounts for them or reassign their records to an active owner before migration. We surface the full unmatched-owner list in the pre-migration report.

  • Pipeline-to-Business Process Flow mapping changes the stage-navigation UX

    AscendixRE deal pipelines map to Dynamics 365 Business Process Flows, which govern the stage-by-stage progression UI that sales reps see when opening an Opportunity. A single AscendixRE pipeline with six stages becomes one Business Process Flow with six stages in Dynamics — but each Dynamics Business Process Flow is associated with a specific entity (typically Opportunity) and can only contain stages relevant to that entity. Teams that used AscendixRE's pipeline branching to represent different deal types (lease vs. sale) must design separate Business Process Flows in Dynamics before migration, and the migration plan must route each pipeline's records to the correct process. The stage names transfer, but the navigation UX is rebuilt.

Migration approach

Six steps for a successful AscendixRE to Microsoft Dynamics 365 Sales data migration

  1. Extract AscendixRE data model from the Salesforce org

    We authenticate against the AscendixRE Salesforce instance using a dedicated integration user with read-only API access. We inventory all standard and custom objects, field-level metadata (field types, pick-list values, formula definitions), and relationship diagrams — including the Property-to-Listing, Listing-to-Lease, and Contact-to-Deal links that define the AscendixRE data model. We also identify all custom __c fields on Contact, Account, and Opportunity that are specific to the AscendixRE deployment (as opposed to standard Salesforce fields). This inventory drives the full mapping plan and surfaces which custom tables need to be pre-created in Dynamics 365.

  2. Design Dynamics 365 custom tables and schema

    Before any data moves, we design and document the custom Dataverse tables required for AscendixRE's CRE objects: asc_Listing, asc_Lease, asc_Preference, and asc_CapitalSource. We also identify the Property_Type__c custom field to be added to the Account entity. For each custom table, we document the column schema (name, type, option set for pick-lists), the lookup relationships to Account and Contact, and the source Salesforce field that each column maps from. We deliver the schema design as a document that your Dynamics administrator (or our team) implements before migration validation begins.

  3. Resolve owners and validate user accounts

    We export the full list of AscendixRE owner IDs and their associated email addresses from Salesforce. We cross-reference each email against the existing Dynamics 365 user directory. Matches load directly. Unmatched owners are listed in a pre-migration report with their current record counts — your team either creates Dynamics User accounts for them or reassigns their records to a fallback owner. No record loads without a resolved owner. Owner resolution errors caught at this stage prevent data-quality issues at migration time.

  4. Run a sample migration with field-level diff

    A representative slice migrates first — typically 200–500 records spanning Accounts, Contacts, Opportunities, a Property, a Listing, and a Lease, plus a sample of activities. We generate a field-level diff report comparing the source Salesforce values against the loaded Dynamics values for every mapped field. You review the diff to verify that pick-list translations are correct, owner resolution is accurate, and custom table records are structured as expected. We iterate on the mapping until the diff passes your sign-off before the full run commits.

  5. Execute full migration with delta-pickup and rollback

    The full dataset loads in dependency order: Accounts first (to resolve foreign keys), then Contacts, then the custom CRE tables, then Opportunities, then Activities and Files. A 24–48 hour delta-pickup window runs concurrently with your final day of AscendixRE use — any records modified in Salesforce during the cutover window are captured and applied to Dynamics before go-live. Every operation is logged to an audit table. If post-migration reconciliation identifies critical data issues, a one-click rollback reverts the Dynamics environment to its pre-migration state so the migration can be re-run with corrected mappings.

Platform deep dives

Context on both ends of the pair

AscendixRE logo

AscendixRE

Source

Strengths

  • Built on Salesforce with SOC 2 compliance, role-based access control, and field-level security inherited from the underlying org.
  • Two pricing tiers (xRE Foundations at $79/mo and xRE Enterprise at $99/mo) include a Salesforce license, bundling the platform and infrastructure cost.
  • Ascendix Search adds mass-export, advanced search, and chart visualization on top of standard Salesforce, improving data accessibility for non-technical users.
  • Up to 20 custom objects on Enterprise tier accommodates complex CRE workflows across multi-family, capital markets, and land brokerage verticals.
  • Concierge Service provides named, responsive support rather than a generic ticketing queue, consistently praised in G2 reviews.

Weaknesses

  • Annual billing is mandatory, limiting the ability to evaluate fit on a month-to-month basis before committing.
  • AscendixRE is effectively a configured Salesforce org, so migration out requires exporting from Salesforce rather than a native AscendixRE export tool.
  • Mailchimp integration is the only documented marketing platform connection, restricting firms with HubSpot or other email CRMs to manual workarounds.
  • Commission tracking and stacking plans are Ascendix-specific custom objects that do not have direct equivalents in most non-Salesforce CRE CRMs.
  • Smaller CRE firms with fewer than 10 brokers often find the Salesforce backend overhead disproportionate to their CRM needs.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between AscendixRE and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across AscendixRE and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between AscendixRE and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    AscendixRE: Salesforce API limits apply — varies by Salesforce edition (Enterprise: 1,000 API calls/min per org; Unlimited: 2,000; Performance: 5,000).

  • Data volume sensitivity

    A

    AscendixRE exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your AscendixRE to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about AscendixRE to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during AscendixRE to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most AscendixRE-to-Dynamics 365 Sales migrations complete in 3–6 weeks of clock time for setups under 25,000 total records with pre-built custom tables. Complex CRE migrations with more than 100,000 records, five or more custom Dataverse tables (Listing, Lease, Preference, Capital Source), and heavy activity history extend to 8–16 weeks. The longest single phase is custom table design and Dynamics schema setup, followed by the owner-resolution pass against the user directory.

Adjacent paths

Related migrations to explore

Ready when you are

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