Migrate your AdOrbit data
Vertical CRM and contract-to-cash platform purpose-built for media publishers and advertising-based businesses, covering sales through billing in one system.
In its favor
Why people choose AdOrbit
The signal that keeps AdOrbit on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Single platform spanning CRM, ad ops, inventory management, and billing eliminates the need for separate tools in a media publishing operation.
Media-specific data model means contacts, ad tickets, and inventory slots are pre-structured for publishers rather than requiring horizontal CRM customization.
Advertiser self-service portal reduces account management overhead by letting clients sign orders, submit materials, and pay invoices without phone or email.
Ad server integrations with Google Ad Manager and Broadstreet connect campaign execution directly to the CRM without manual handoffs.
Customer support is consistently rated high across reviews, with live chat described as responsive and knowledgeable for a niche-industry product.
Custom-only pricing with no published per-seat or tier cost creates friction for teams evaluating budget and causes churn when a renewal quote exceeds expectations.
Setup and training require significant time investment, with some reviewers noting it took weeks to fully onboard before the platform delivered value.
The interface and feature set are described by some alternatives as dated compared to newer publishing-focused SaaS tools, leading teams with modern UX expectations to look elsewhere.
Enterprise-tier features like QA sandbox, custom BI reporting, and InDesign integration are gated behind higher-cost plans, limiting functionality for mid-market publishers on lower tiers.
Reasons to switch
Why people leave AdOrbit
The recurring reasons buyers give for replacing AdOrbit. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where AdOrbit fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
AdOrbit pricing overview
AdOrbit does not publish per-seat pricing; all tiers require a custom quote with a minimum of 5 users. Professional Edition is marketed as the most popular option. Pricing is negotiated directly with the AdOrbit sales team.
Starter / Essentials
Tier 1 of 3
Custom (no public pricing)
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on AdOrbit's schedule — see our quote-based pricing →
What gets migrated
AdOrbit object support
Object-by-object support for AdOrbit migrations. Per-pair details surface during scoping.
Contacts
Fully supportedStandard CRM contact records with customizable fields, email uniqueness controls, and bulk CSV import via the Historical Data Tool. We import contacts directly using the platform's Sheets upload workflow and validate against the Require Unique Email Address configuration.
Companies/Accounts
Fully supportedCompany records in AdOrbit are tightly linked to Contacts and support vendor/client/partner classification. We preserve the company-contact relationship during migration by sequencing company imports before contact imports and maintaining cross-reference IDs.
Ad Tickets
Mapping requiredAd Tickets are the core campaign execution record, spanning print, digital, and service ticket types with status tracking and asset attachments. Field names and ticket type taxonomies vary between AdOrbit instances; we map these to destination campaign or job objects and flag any custom ticket fields for manual review.
Orders/Proposals
Mapping requiredOrders flow from proposals and can carry pricing terms (fixed, CPM, hybrid), billing schedules, and e-signature status. The order schema includes media-specific line items that require value-level mapping when migrating to generic CRM deal objects.
Invoices/AR
Mapping requiredAdOrbit's finance module generates invoices tied to executed orders. Open invoice status, aging, and payment method fields do not map 1:1 to standard CRM invoice objects; we map invoice records to destination invoice or billing objects and flag outstanding balances for reconciliation.
Media Inventory
Mapping requiredDigital Media and Inventory Module tracks available ad slots, placements, and availability. These are non-standard CRM objects; we export them as custom records or map them to destination inventory/placement objects depending on the target system.
Publications
Mapping requiredPublications and MagBuilder Layouts define the print layout context for ad tickets. Layout files and publication metadata are exported via the file sharing export; we transfer these as attachments or link references rather than importing the binary layout files themselves.
Subscriptions
Fully supportedSubscription Management module handles recurring billing for subscribers. Subscription records including billing frequency and subscriber status are fully migratable as contacts with subscription properties.
Vendors
Fully supportedVendor records are part of the Contacts and Companies module and support personnel/vendor/subscriber classification. We import vendors alongside other company records using the bulk CSV import.
Freelancers
Mapping requiredFreelancer Management is available on Professional and Enterprise tiers. Freelancer records include rate and assignment data; we import them as contacts or custom objects depending on the destination system's schema.
Projects/Tasks
Mapping requiredProject Management and task tracking are available on higher tiers. Task dependencies and assignees map to destination task or work-order objects; automation workflows attached to projects are flags rather than migratable logic.
Custom Ticket Fields
Mapping requiredAdOrbit supports custom fields on tickets and contacts. We extract the full custom field schema during discovery, then map each to destination custom fields, preserving option lists and conditional logic where the target system supports it.
Attachments and Assets
Mapping requiredTicket assets and uploaded files can be exported to FTP or file sharing based on ticket status (Non-Final, Final, All). We transfer these via the configured export destination or direct download during migration, preserving the status-based folder structure.
Users and Owners
Mapping requiredUser records include role-based permissions and sales rep assignments on orders and tickets. We import users as destination users and map order/ticket owner references to maintain historical accountability.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Standard CRM contact records with customizable fields, email uniqueness controls, and bulk CSV import via the Historical Data Tool. We import contacts directly using the platform's Sheets upload workflow and validate against the Require Unique Email Address configuration. |
| Companies/Accounts | Fully supported | Company records in AdOrbit are tightly linked to Contacts and support vendor/client/partner classification. We preserve the company-contact relationship during migration by sequencing company imports before contact imports and maintaining cross-reference IDs. |
| Ad Tickets | Mapping required | Ad Tickets are the core campaign execution record, spanning print, digital, and service ticket types with status tracking and asset attachments. Field names and ticket type taxonomies vary between AdOrbit instances; we map these to destination campaign or job objects and flag any custom ticket fields for manual review. |
| Orders/Proposals | Mapping required | Orders flow from proposals and can carry pricing terms (fixed, CPM, hybrid), billing schedules, and e-signature status. The order schema includes media-specific line items that require value-level mapping when migrating to generic CRM deal objects. |
| Invoices/AR | Mapping required | AdOrbit's finance module generates invoices tied to executed orders. Open invoice status, aging, and payment method fields do not map 1:1 to standard CRM invoice objects; we map invoice records to destination invoice or billing objects and flag outstanding balances for reconciliation. |
| Media Inventory | Mapping required | Digital Media and Inventory Module tracks available ad slots, placements, and availability. These are non-standard CRM objects; we export them as custom records or map them to destination inventory/placement objects depending on the target system. |
| Publications | Mapping required | Publications and MagBuilder Layouts define the print layout context for ad tickets. Layout files and publication metadata are exported via the file sharing export; we transfer these as attachments or link references rather than importing the binary layout files themselves. |
| Subscriptions | Fully supported | Subscription Management module handles recurring billing for subscribers. Subscription records including billing frequency and subscriber status are fully migratable as contacts with subscription properties. |
| Vendors | Fully supported | Vendor records are part of the Contacts and Companies module and support personnel/vendor/subscriber classification. We import vendors alongside other company records using the bulk CSV import. |
| Freelancers | Mapping required | Freelancer Management is available on Professional and Enterprise tiers. Freelancer records include rate and assignment data; we import them as contacts or custom objects depending on the destination system's schema. |
| Projects/Tasks | Mapping required | Project Management and task tracking are available on higher tiers. Task dependencies and assignees map to destination task or work-order objects; automation workflows attached to projects are flags rather than migratable logic. |
| Custom Ticket Fields | Mapping required | AdOrbit supports custom fields on tickets and contacts. We extract the full custom field schema during discovery, then map each to destination custom fields, preserving option lists and conditional logic where the target system supports it. |
| Attachments and Assets | Mapping required | Ticket assets and uploaded files can be exported to FTP or file sharing based on ticket status (Non-Final, Final, All). We transfer these via the configured export destination or direct download during migration, preserving the status-based folder structure. |
| Users and Owners | Mapping required | User records include role-based permissions and sales rep assignments on orders and tickets. We import users as destination users and map order/ticket owner references to maintain historical accountability. |
Gotchas
What to watch for in AdOrbit migrations
Issues we've hit on past AdOrbit migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
5-user minimum floor applies across all tiers
CSV imports require comma scrubbing and sheet staging
Export logic routes ticket files by status
Billing module connects to ERP at additional cost
API is RESTful but not publicly rate-documented
| Severity | Issue |
|---|---|
| Medium | 5-user minimum floor applies across all tiers |
| Medium | CSV imports require comma scrubbing and sheet staging |
| Low | Export logic routes ticket files by status |
| Low | Billing module connects to ERP at additional cost |
| Low | API is RESTful but not publicly rate-documented |
Leaving AdOrbit?
Where AdOrbit customers move next
12 destinations AdOrbit can migrate to.
How a AdOrbit migration works
Four steps, AdOrbit-specific
Connect
Not publicly documented — requires API key via developer onboarding into AdOrbit. Scopes limited to read-only on the data we move.
Map
We translate AdOrbit-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate AdOrbit quirks before production.
Migrate
Full migration with AdOrbit rate-limit handling. Rollback available throughout.
FAQ
AdOrbit migration FAQ
Answers to the questions buyers ask most during AdOrbit migration scoping. Not seeing yours? Book a call.
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