Migrate from ActiveCampaign to HubSpot

ActiveCampaign contacts map 1:1 to HubSpot contacts. The primary email address, phone, and name fields migrate directly. ActiveCampaign does not have a separate Lead object — all contacts land as HubSpot contacts and are tagged or segmented using migrated tags and lifecycle-aware properties.

ActiveCampaign accounts map to HubSpot companies. Company name, domain, industry, phone, address fields, and annual revenue migrate directly. Multi-location accounts in ActiveCampaign with parent/child hierarchical relationships map to HubSpot's parent company association using the HubSpot parent_company_id field, preserving organizational hierarchies and subsidiary relationships during migration.

ActiveCampaign deals map to HubSpot deals. Each deal's name, value, stage, close date, owner, and associated contact/account links migrate. ActiveCampaign deal-stage values map to HubSpot deal-stage values — value-by-value mapping is required per pipeline because stage names differ between platforms.

ActiveCampaign pipelines map to HubSpot deal pipelines. Each ActiveCampaign pipeline becomes a separate HubSpot pipeline. Stage order, stage labels, and stage probabilities are mapped individually. Teams using one pipeline in ActiveCampaign still need to create at least one pipeline in HubSpot before deals can be imported.

Stage names in ActiveCampaign are mapped to HubSpot deal stage names per pipeline. Probability percentages assigned per stage in ActiveCampaign are stored as HubSpot deal property values for reporting continuity. Closed-won and closed-lost stages map to HubSpot's standard close outcomes.

ActiveCampaign tags have no native HubSpot equivalent — HubSpot has a built-in tags property but it operates differently. We map tags to a HubSpot custom multi-select property called migrated_tags or store them as a custom text property. The decision between multi-select (filterable) and text (stored) is made based on tag count and HubSpot plan tier.

ActiveCampaign custom objects (Enterprise-only) map 1:1 to HubSpot custom objects. The schema definition, field names, and field types are preserved. Associations between custom objects and standard objects (Contact, Deal, Account) require HubSpot association labels to be created — we deliver an association map as part of the migration plan.

ActiveCampaign deal notes migrate to HubSpot notes attached to the corresponding deal. Rich-text formatting may be simplified during import; we flag any notes with embedded images or complex HTML for manual review post-import. Note create timestamps and owner information are preserved.

ActiveCampaign contact custom fields (beyond the standard name/email/phone set) migrate as HubSpot contact properties. Each custom field's data type (text, number, date, dropdown) is matched to the nearest HubSpot property type. Pick-list custom fields in ActiveCampaign become dropdown properties in HubSpot with value mapping where the option labels differ.

ActiveCampaign deal custom fields migrate as HubSpot deal properties. Numeric, currency, and date custom fields map to HubSpot number, currency, and date property types. Multi-select or tag-based deal custom fields are handled using the same tag-to-property logic as contact properties.

ActiveCampaign deal owners and account owners are resolved by email match against HubSpot users. Unmatched owners are flagged before the migration runs — the team either creates HubSpot user accounts first or assigns those records to a designated fallback owner. Owner names and email addresses are preserved as properties on migrated records.

ActiveCampaign automations, sequences, and campaign logic do not migrate. They are platform-specific and must be rebuilt in HubSpot using the workflow builder, Breeze automation tools, or HubSpot's automation API. We export ActiveCampaign automation definitions — trigger types, condition branches, action sequences, and timing rules — as a structured reference document for your HubSpot admin.