CRM migration
Field-level mapping, validation, and rollback between Wealthengine and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Wealthengine
Source
Odoo CRM
Destination
Compatibility
9 of 10
objects map 1:1 between Wealthengine and Odoo CRM.
Complexity
BStandard
Timeline
24–72 hours
Overview
WealthEngine stores enriched prospect profiles built from 60+ external data sources: net worth estimates, asset breakdowns (real estate, stock, business ownership), income ranges, charitable giving history, and proprietary Propensity-to-Give (P2G) scores. The platform's primary output is a screened contact or company record with wealth ratings attached — it is a data enrichment and prospect intelligence layer rather than a full CRM. Odoo CRM uses a unified res.partner model for both contacts and companies, with crm.lead handling the full lead-to-opportunity pipeline including stages, probabilities, and sales team assignments. WealthEngine's enrichment attributes have no native Odoo equivalents — we migrate them as custom fields on res.partner and crm.lead using Odoo Studio conventions (x_ prefix or custom module), preserving the original WealthEngine field names as labels for auditability. Odoo's XML-RPC API (xmlrpc/2/common and xmlrpc/2/object endpoints) handles record creation and update. The migration carries profiles with their full wealth data payload, original screening timestamps, and source confidence levels. Workflows, screening automations, and WealthEngine API integrations do not migrate — those must be rebuilt as Odoo automated actions or server actions after go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wealthengine object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wealthengine
WealthEngine Profile (Individual)
Odoo CRM
res.partner
1:1Individual profiles from WealthEngine map directly to Odoo res.partner records. Standard contact information including the partner's name, email, phone, and address fields migrate as their native Odoo equivalents (firstname, lastname, email, phone, street, city, state_id, zip, country_id). WealthEngine's unique profile identifier is preserved as a custom Char field (x_wealthengine_profile_id) for traceability and delta-run de-duplication during subsequent synchronization cycles.
Wealthengine
WealthEngine Profile (Household)
Odoo CRM
res.partner (parent) + res.partner (child contacts)
many:1WealthEngine household profiles contain a primary individual plus associated household members. During migration, the primary individual becomes the parent res.partner record, while associated members are created as child partner records linked via parent_id. This preserves the WealthEngine household relationship. Household-level attributes including giving capacity, income range, and total assets are stored on the parent partner record.
Wealthengine
WealthEngine Company Profile
Odoo CRM
res.partner (company type)
1:1Organization profiles map to company-type res.partner records (is_company=True). Fields including company name, industry classification, revenue range, and employee count map to their Odoo equivalents. Wealth ratings specific to the organization (foundation assets, corporate giving levels) migrate as custom fields on the partner record.
Wealthengine
WealthEngine Screening Results
Odoo CRM
Custom fields on res.partner
1:1Each WealthEngine screening produces a set of scores and ratings (P2G, Gift Capacity, RFM, Inclination scores, Influence rating). These have no Odoo native equivalent — we create custom fields on res.partner using Odoo Studio naming conventions (x_p2g_score as Float, x_gift_capacity_range as Selection, x_inclination_affiliation as Selection, etc.). Original screening dates are preserved in companion datetime fields.
Wealthengine
WealthEngine Asset Attributes
Odoo CRM
Custom fields on res.partner
1:1Asset fields (Total Assets, Cash on Hand, Real Estate Holdings, Stock & Securities, Business Ownership Boolean) migrate as custom Monetary and Float fields on res.partner. Odoo Monetary fields store in the company's currency — we apply the configured Odoo currency on load. Asset attribute confidence levels from WealthEngine (source reliability ratings) store as companion Char fields.
Wealthengine
WealthEngine Giving History
Odoo CRM
Custom fields on res.partner
1:1Estimated Annual Donations, planned giving indicators (bequest, annuity, trust Boolean flags), and charitable contribution totals migrate as custom Monetary and Boolean fields. These fields carry the WealthEngine enrichment timestamp so teams can report on when the giving data was last refreshed.
Wealthengine
WealthEngine Lead (Prospect) Record
Odoo CRM
crm.lead
1:1Prospect records created in WealthEngine for未-screened leads map to Odoo crm.lead. The lead name, contact information, source, and assigned team map to their Odoo counterparts. Wealth score fields on the lead (if populated) map to custom fields on crm.lead matching the res.partner custom field schema.
Wealthengine
WealthEngine Pipeline/Stage
Odoo CRM
crm.stage
1:1WealthEngine does not expose a pipeline object — prospect status is tracked via screening state (Not Screened, Screened, Enriched). These states map to a simple Odoo crm.stage setup with three stages: New Lead, Enriched, and Qualified. Stage names and probabilities are configurable during migration planning.
Wealthengine
WealthEngine Activity Log (calls, emails)
Odoo CRM
mail.activity + mail.message on res.partner
1:1WealthEngine records screening activity timestamps and analyst notes on profiles. These are migrated as Odoo mail.message records attached to the res.partner, with message_type='notification' and original WealthEngine timestamps preserved. Automated enrichment events (API-triggered screenings) are logged as note-type messages for auditability.
Wealthengine
WealthEngine Custom Objects
Odoo CRM
Custom res.partner extension or ir.model.data
1:1WealthEngine Enterprise setups may include custom prospect segments, custom rating categories, or custom data exports built for specific campaigns. These map to Odoo custom fields on res.partner or, where a separate object is needed, to a custom Odoo model defined via a custom module. We deliver a migration plan specifying the model structure before data moves.
| Wealthengine | Odoo CRM | Compatibility | |
|---|---|---|---|
| WealthEngine Profile (Individual) | res.partner1:1 | Fully supported | |
| WealthEngine Profile (Household) | res.partner (parent) + res.partner (child contacts)many:1 | Fully supported | |
| WealthEngine Company Profile | res.partner (company type)1:1 | Fully supported | |
| WealthEngine Screening Results | Custom fields on res.partner1:1 | Fully supported | |
| WealthEngine Asset Attributes | Custom fields on res.partner1:1 | Fully supported | |
| WealthEngine Giving History | Custom fields on res.partner1:1 | Fully supported | |
| WealthEngine Lead (Prospect) Record | crm.lead1:1 | Fully supported | |
| WealthEngine Pipeline/Stage | crm.stage1:1 | Fully supported | |
| WealthEngine Activity Log (calls, emails) | mail.activity + mail.message on res.partner1:1 | Fully supported | |
| WealthEngine Custom Objects | Custom res.partner extension or ir.model.data1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wealthengine gotchas
Profile lookups do not guarantee a match
API rate limits are plan-gated and not publicly documented
WealthEngine is an enrichment layer, not a contact database
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Export WealthEngine profiles via API and validate enrichment field inventory
FlitStack connects to the WealthEngine API using the customer's API key (or session-key authentication) and extracts all screened profiles, company profiles, and associated enrichment fields. We validate the field inventory against WealthEngine's documented attributes (P2G, Gift Capacity, asset fields, giving indicators, planned giving flags, RFM, inclination scores) and identify any custom fields or campaign-specific exports. We also pull screening batch metadata (screening date, data confidence level, source attribution) for each record. The export is staged in a temporary warehouse, and we generate a field manifest showing every WealthEngine attribute that will land in Odoo.
Define Odoo custom field schema and create custom module for persistent fields
Based on the field manifest, FlitStack creates an Odoo custom module (ir.module.category + ir.model + ir.model.fields) defining all wealth intelligence fields with correct types (Float for scores, Monetary for asset values, Selection for rating pick-lists, Boolean for flags, Datetime for timestamps). The module is delivered before data migration begins so it can be installed on the target Odoo database. For Enterprise users who prefer Studio-created fields, we document the same field definitions for manual creation and note the upgrade-risk trade-off. We also configure the Odoo crm.team and crm.stage structure (New Lead / Enriched / Qualified) to receive the screened leads.
Resolve parent-child partner relationships and map N:N associations
For profiles with multiple organizational associations, FlitStack applies the mapping decision (primary parent_id + companion Char field for additional affiliations, or custom N:N model). Household profiles are decomposed into parent and child res.partner records with correct parent_id links. We validate that every contact has a resolvable company partner or is correctly flagged as an individual without a company. Owner and team assignments from WealthEngine are resolved by email match against Odoo res.users — unmatched assignments are flagged in a pre-migration exceptions report for the admin to resolve before the full run.
Run a sample migration with field-level diff and validation against Odoo custom module
A representative slice — typically 200–500 records spanning individual profiles, company profiles, household records, and leads — migrates first via Odoo XML-RPC. We generate a field-level diff comparing WealthEngine source values against the Odoo destination field values for every custom field (x_p2g_score, x_gift_capacity_range, x_total_assets, x_planned_giving_bequest, etc.). The diff is reviewed with the customer to verify score preservation, monetary formatting, selection value mapping, and date/timestamp continuity. Only after sign-off does the full migration proceed.
Execute full migration with delta-pickup window and post-migration rebuild reference delivery
The full WealthEngine dataset migrates to Odoo res.partner and crm.lead records using batched XML-RPC commits with configurable batch sizes. A delta-pickup window (24–48 hours) captures any new or updated WealthEngine profiles created during the cutover period. After migration, FlitStack delivers a rebuild reference document mapping each WealthEngine screening workflow and API-triggered enrichment rule to its Odoo automated action equivalent, with step-by-step configuration guidance for the customer's Odoo admin. Audit logs record every migrated record and its source WealthEngine ID for reconciliation.
Platform deep dives
Wealthengine
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Wealthengine and Odoo CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wealthengine and Odoo CRM.
Object compatibility
All 8 core objects map 1:1 between Wealthengine and Odoo CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wealthengine: 600 calls per minute baseline; daily/monthly limits are plan-gated and not publicly documented.
Data volume sensitivity
Wealthengine doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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