CRM migration
Field-level mapping, validation, and rollback between SimplyConvert and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.
SimplyConvert
Source
Pipedrive
Destination
Compatibility
12 of 12
objects map 1:1 between SimplyConvert and Pipedrive.
Complexity
BStandard
Timeline
48–72 hours
Overview
SimplyConvert is a purpose-built legal CRM centered on case intake, referral tracking, and mass-tort client management — its data model anchors around Cases, Clients, Referrals, and custom fields for claim types and settlement values. Pipedrive's model centers on Persons, Organizations, Deals, Leads, and Activities with no native custom-object support. The migration therefore requires flattening SimplyConvert's case records into Pipedrive Deals with custom fields carrying case-type and claim data, routing intake contacts to Pipedrive Persons, and collapsing SimplyConvert's referral records into Pipedrive Activities or custom fields on the relevant Deal. We extract via SimplyConvert's REST API (rate-limited at 300 list-calls per minute, 2,000 get/create calls per minute), clean and deduplicate records during staging, then load into Pipedrive using bulk API calls subject to Pipedrive's token-based rate limits introduced December 2024. Pipedrive's read-only fields (updated_at, created_by, updated_by) are preserved as custom datetime fields on each record for audit continuity. Automations, playbooks, and intake workflows built in SimplyConvert cannot migrate and must be rebuilt using Pipedrive Automations — we provide an automation-rebuild worksheet as part of the deliverable so your team has a specification to work from post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a SimplyConvert object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
SimplyConvert
Client / Contact
Pipedrive
Person
1:1SimplyConvert's client contact records map directly to Pipedrive Persons. Name, email, phone, address, and job title transfer as standard Pipedrive Person fields. Client notes and bot conversation history migrate as Pipedrive Notes attached to the Person record for full context continuity.
SimplyConvert
Case
Pipedrive
Deal
1:1Each SimplyConvert Case maps to one Pipedrive Deal. The case name becomes the Deal name; the matter type, litigation stage, and TDP Quantifier score migrate as custom fields on the Deal. The associated intake contact links via Pipedrive's person_id field on the Deal so the client record is immediately accessible from the deal view.
SimplyConvert
Case.referral_source
Pipedrive
Custom field on Deal + Activity
1:1SimplyConvert's referral tracking includes referring attorney name, firm, co-counsel fee agreements, and referral source channel. These map to Deal custom fields (e.g., Referred_By_Firm__c, Referral_Fee_Agreement__c) and are also logged as Activities on the Deal so referral history surfaces in the timeline without cluttering the primary deal record.
SimplyConvert
Referral (standalone)
Pipedrive
Activity + Deal custom field
1:1SimplyConvert's standalone referral records represent inbound co-counsel or partner referrals with fee-split metadata. Pipedrive has no referral object, so we transform these into a Deal-scoped Activity with the referral type and fee terms captured as custom fields on the associated case Deal. Duplicate referrals that have no linked case are imported as standalone Activities with no deal association.
SimplyConvert
Staff Note
Pipedrive
Note
1:1Staff notes attached to SimplyConvert client records migrate as Pipedrive Notes on the Person object. Each note preserves its create timestamp in a field (Original_Note_Date__c) as Pipedrive's created_at is immutable. Author attribution resolved by matching creator's email to a Pipedrive user; unmatched authors are recorded as a generic user. The note body transfers and file attachments linked to note are uploaded as Pipedrive attachments on the Person record.
SimplyConvert
Document / Attachment
Pipedrive
Attachment via Deal / Person
1:1SimplyConvert's document attachments — claim forms, intake documents, correspondence — re-upload to Pipedrive as attachments on the corresponding Deal or Person record. File size limits apply per Pipedrive's storage tier (5GB–unlimited per user). We batch-upload in groups of 50 to stay within rate-limit budgets.
SimplyConvert
Custom Case Property (e.g., TDP_Quantifier_Score__c, Trauma_Informed_Flag__c)
Pipedrive
Custom field on Deal
1:1SimplyConvert's mass-tort custom properties have no Pipedrive native equivalent. Each custom property requires a corresponding Pipedrive custom field created on the Deal object before migration begins. Pick-list value properties (e.g., Case_Status__c with values Open, Pending_Investigation, Filed, Settled) require value-by-value mapping to Pipedrive's pick-list options.
SimplyConvert
Bot Conversation Log
Pipedrive
Note on Person
1:1SimplyConvert captures the full chatbot conversation at intake as a structured log attached to the client record. This data has no Pipedrive equivalent object, so we transform it into a formatted Note on the Person record — the first line contains a conversation-summary header, followed by the full transcript. Full conversation history is preserved for compliance and audit purposes.
SimplyConvert
Pipeline / Stage
Pipedrive
Pipeline + Stage in Pipedrive
1:1If SimplyConvert uses pipeline terminology for case stages (e.g., Intake, Review, Filed, Settled), we map each stage to a corresponding Pipedrive Pipeline stage. Pipedrive allows multiple pipelines per account — we configure one pipeline per SimplyConvert matter type so stage labels are semantically correct in Pipedrive.
SimplyConvert
Owner / Assigned Attorney
Pipedrive
User assignment on Deal / Person
1:1SimplyConvert assigns each case to a staff member or attorney. Pipedrive assigns records to users. We resolve by email match — if the SimplyConvert owner email matches a Pipedrive user account, the record lands with that owner assigned. Unmatched owners are flagged pre-migration so your team can either invite them to Pipedrive or reassign before the migration run.
SimplyConvert
Intake Form Fields (custom form properties)
Pipedrive
Custom fields on Person / Deal
1:1SimplyConvert's intake forms create custom properties per form — practice-area questions, qualification criteria, financial information. Each intake form field becomes a Pipedrive custom field on the Person (for client-answered questions) or Deal (for matter-specific questions). We deliver a field-mapping matrix before migration showing exactly which form field lands where.
SimplyConvert
Activity (call, email, meeting, task)
Pipedrive
Activity in Pipedrive
1:1Phone calls, emails, meetings, and tasks logged in SimplyConvert migrate as Pipedrive Activities of the corresponding type (call, email, meeting, task). Each activity links to the Person and optionally to the related Deal via the activity's deal_id field. Original timestamps and assigned users are preserved — user assignment resolved by email match as described above.
| SimplyConvert | Pipedrive | Compatibility | |
|---|---|---|---|
| Client / Contact | Person1:1 | Fully supported | |
| Case | Deal1:1 | Fully supported | |
| Case.referral_source | Custom field on Deal + Activity1:1 | Fully supported | |
| Referral (standalone) | Activity + Deal custom field1:1 | Fully supported | |
| Staff Note | Note1:1 | Fully supported | |
| Document / Attachment | Attachment via Deal / Person1:1 | Fully supported | |
| Custom Case Property (e.g., TDP_Quantifier_Score__c, Trauma_Informed_Flag__c) | Custom field on Deal1:1 | Fully supported | |
| Bot Conversation Log | Note on Person1:1 | Fully supported | |
| Pipeline / Stage | Pipeline + Stage in Pipedrive1:1 | Fully supported | |
| Owner / Assigned Attorney | User assignment on Deal / Person1:1 | Fully supported | |
| Intake Form Fields (custom form properties) | Custom fields on Person / Deal1:1 | Fully supported | |
| Activity (call, email, meeting, task) | Activity in Pipedrive1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
SimplyConvert gotchas
Per-conversion billing requires conversion-status audit before migration
No bulk export endpoint forces pagination under strict rate limits
No standalone Contact object requires structural flattening
API key generation requires direct vendor contact
Named litigation groupings not exposed as filterable objects
Pipedrive gotchas
Custom field hash keys differ per account
Export access gated by visibility groups
Token-based API rate limits since December 2024
Sequences and Automations not exposed via REST API
Cost escalates via workflow caps and add-ons
Pair-specific challenges
Migration approach
Audit SimplyConvert's data volume and schema before touching Pipedrive
We begin with a scoped API read of your SimplyConvert account — pulling record counts for Cases, Contacts, Referrals, Activities, and Attachments, and cataloging every custom property defined on the Case object. This gives us the custom field creation list for Pipedrive and lets us estimate rate-limit impact. We run this audit read-only so your team keeps working in SimplyConvert uninterrupted. The output is a migration plan document naming every object, field, and custom property that will migrate — you approve it before we touch Pipedrive.
Create Pipedrive custom fields and pipeline stages to match the schema
Before any data moves, we create all required Pipedrive custom fields on the Person, Deal, and Activity objects using the Pipedrive API. This includes TDP_Quantifier_Score__c, Trauma_Informed_Flag__c, Case_Type__c, Claim_Form_Status__c, Source_System_ID__c, Original_Intake_Date__c, Referred_By_Firm__c, and Referral_Fee_Agreement__c, plus any intake-form-specific custom fields identified in the audit. We also configure pipeline stages in Pipedrive to match SimplyConvert's matter-type stage labels. Your Pipedrive admin reviews and approves the schema before we run the migration.
Resolve owner and user mappings by email match
We extract the owner email from every SimplyConvert Case and Contact, then cross-reference against your Pipedrive user list. Matches assign the record to the corresponding Pipedrive user automatically. Records with no matching Pipedrive user are flagged in a pre-migration owner-resolution report — your team either invites those users to Pipedrive or selects a fallback assignee before the migration run. No record lands in Pipedrive without a valid user assignment.
Run a sample migration with field-level diff on 100–500 representative records
We migrate a controlled sample — spanning contacts across multiple case types, referrals, activities, and a range of custom property values — before committing the full dataset. The sample run generates a field-level diff report showing every source field, its destination value in Pipedrive, and any transformation applied. You review the diff to verify that TDP scores, trauma flags, case types, and referral data landed correctly. We fix any mapping errors before the production run.
Execute full migration with delta-pickup window for in-flight records
The full migration runs against your live SimplyConvert account using API bulk operations, respecting SimplyConvert's rate limits and Pipedrive's token-based limits. A delta-pickup window — typically 24 hours after the initial run completes — captures any records created or modified in SimplyConvert during the cutover period so Pipedrive reflects the final state at go-live. An audit log records every insert, update, and skip. One-click rollback is available if reconciliation fails — this reverts Pipedrive to its pre-migration state and re-runs the migration from the clean snapshot.
Deliver automation-rebuild worksheet and post-migration validation
After migration, we deliver the automation-rebuild worksheet documenting every SimplyConvert playbook and intake automation in Pipedrive's trigger-action format, plus a data-validation summary comparing record counts and field coverage between SimplyConvert and Pipedrive. We also provide a CSV export of any SimplyConvert records that could not migrate due to schema constraints, so nothing is silently dropped. Your Pipedrive admin uses the automation worksheet to rebuild workflows; we are available for a separate engagement to build those automations on your Pipedrive account.
Platform deep dives
SimplyConvert
Source
Strengths
Weaknesses
Pipedrive
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across SimplyConvert and Pipedrive.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
SimplyConvert: 300 req/min for List Cases; 2000 req/min for Get Case and Create Case; 200 req/min for Upload Documents and Download Documents; 2000 req/min for all unspecified endpoints.
Data volume sensitivity
SimplyConvert doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during SimplyConvert to Pipedrive migration scoping. Not seeing yours? Book a call.
Walk through your SimplyConvert to Pipedrive migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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