CRM migration

Migrate from SimplyConvert to Pipedrive

Field-level mapping, validation, and rollback between SimplyConvert and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

SimplyConvert logo

SimplyConvert

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

100%

12 of 12

objects map 1:1 between SimplyConvert and Pipedrive.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

SimplyConvert is a purpose-built legal CRM centered on case intake, referral tracking, and mass-tort client management — its data model anchors around Cases, Clients, Referrals, and custom fields for claim types and settlement values. Pipedrive's model centers on Persons, Organizations, Deals, Leads, and Activities with no native custom-object support. The migration therefore requires flattening SimplyConvert's case records into Pipedrive Deals with custom fields carrying case-type and claim data, routing intake contacts to Pipedrive Persons, and collapsing SimplyConvert's referral records into Pipedrive Activities or custom fields on the relevant Deal. We extract via SimplyConvert's REST API (rate-limited at 300 list-calls per minute, 2,000 get/create calls per minute), clean and deduplicate records during staging, then load into Pipedrive using bulk API calls subject to Pipedrive's token-based rate limits introduced December 2024. Pipedrive's read-only fields (updated_at, created_by, updated_by) are preserved as custom datetime fields on each record for audit continuity. Automations, playbooks, and intake workflows built in SimplyConvert cannot migrate and must be rebuilt using Pipedrive Automations — we provide an automation-rebuild worksheet as part of the deliverable so your team has a specification to work from post-migration.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

SimplyConvert logo

SimplyConvert

What's pushing teams away

  • Per-conversion pricing model creates unpredictable and escalating costs as claimant volume grows in active litigations
  • Narrow focus on mass tort intake makes the platform unsuitable for firms with diverse practice areas requiring broader case management
  • Small vendor footprint with 23 employees and ~$1M revenue raises long-term support and platform stability concerns
  • Limited third-party integrations beyond native API constrains how SimplyConvert data connects to downstream accounting, e-billing, or e-discovery tools
  • Custom reporting insufficient for firms managing multiple simultaneous litigations needing cross-case analytics and settlement benchmarking

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How SimplyConvert objects map to Pipedrive

Each row shows how a SimplyConvert object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

SimplyConvert

Client / Contact

maps to

Pipedrive

Person

1:1
Fully supported

SimplyConvert's client contact records map directly to Pipedrive Persons. Name, email, phone, address, and job title transfer as standard Pipedrive Person fields. Client notes and bot conversation history migrate as Pipedrive Notes attached to the Person record for full context continuity.

SimplyConvert

Case

maps to

Pipedrive

Deal

1:1
Fully supported

Each SimplyConvert Case maps to one Pipedrive Deal. The case name becomes the Deal name; the matter type, litigation stage, and TDP Quantifier score migrate as custom fields on the Deal. The associated intake contact links via Pipedrive's person_id field on the Deal so the client record is immediately accessible from the deal view.

SimplyConvert

Case.referral_source

maps to

Pipedrive

Custom field on Deal + Activity

1:1
Fully supported

SimplyConvert's referral tracking includes referring attorney name, firm, co-counsel fee agreements, and referral source channel. These map to Deal custom fields (e.g., Referred_By_Firm__c, Referral_Fee_Agreement__c) and are also logged as Activities on the Deal so referral history surfaces in the timeline without cluttering the primary deal record.

SimplyConvert

Referral (standalone)

maps to

Pipedrive

Activity + Deal custom field

1:1
Fully supported

SimplyConvert's standalone referral records represent inbound co-counsel or partner referrals with fee-split metadata. Pipedrive has no referral object, so we transform these into a Deal-scoped Activity with the referral type and fee terms captured as custom fields on the associated case Deal. Duplicate referrals that have no linked case are imported as standalone Activities with no deal association.

SimplyConvert

Staff Note

maps to

Pipedrive

Note

1:1
Fully supported

Staff notes attached to SimplyConvert client records migrate as Pipedrive Notes on the Person object. Each note preserves its create timestamp in a field (Original_Note_Date__c) as Pipedrive's created_at is immutable. Author attribution resolved by matching creator's email to a Pipedrive user; unmatched authors are recorded as a generic user. The note body transfers and file attachments linked to note are uploaded as Pipedrive attachments on the Person record.

SimplyConvert

Document / Attachment

maps to

Pipedrive

Attachment via Deal / Person

1:1
Fully supported

SimplyConvert's document attachments — claim forms, intake documents, correspondence — re-upload to Pipedrive as attachments on the corresponding Deal or Person record. File size limits apply per Pipedrive's storage tier (5GB–unlimited per user). We batch-upload in groups of 50 to stay within rate-limit budgets.

SimplyConvert

Custom Case Property (e.g., TDP_Quantifier_Score__c, Trauma_Informed_Flag__c)

maps to

Pipedrive

Custom field on Deal

1:1
Fully supported

SimplyConvert's mass-tort custom properties have no Pipedrive native equivalent. Each custom property requires a corresponding Pipedrive custom field created on the Deal object before migration begins. Pick-list value properties (e.g., Case_Status__c with values Open, Pending_Investigation, Filed, Settled) require value-by-value mapping to Pipedrive's pick-list options.

SimplyConvert

Bot Conversation Log

maps to

Pipedrive

Note on Person

1:1
Fully supported

SimplyConvert captures the full chatbot conversation at intake as a structured log attached to the client record. This data has no Pipedrive equivalent object, so we transform it into a formatted Note on the Person record — the first line contains a conversation-summary header, followed by the full transcript. Full conversation history is preserved for compliance and audit purposes.

SimplyConvert

Pipeline / Stage

maps to

Pipedrive

Pipeline + Stage in Pipedrive

1:1
Fully supported

If SimplyConvert uses pipeline terminology for case stages (e.g., Intake, Review, Filed, Settled), we map each stage to a corresponding Pipedrive Pipeline stage. Pipedrive allows multiple pipelines per account — we configure one pipeline per SimplyConvert matter type so stage labels are semantically correct in Pipedrive.

SimplyConvert

Owner / Assigned Attorney

maps to

Pipedrive

User assignment on Deal / Person

1:1
Fully supported

SimplyConvert assigns each case to a staff member or attorney. Pipedrive assigns records to users. We resolve by email match — if the SimplyConvert owner email matches a Pipedrive user account, the record lands with that owner assigned. Unmatched owners are flagged pre-migration so your team can either invite them to Pipedrive or reassign before the migration run.

SimplyConvert

Intake Form Fields (custom form properties)

maps to

Pipedrive

Custom fields on Person / Deal

1:1
Fully supported

SimplyConvert's intake forms create custom properties per form — practice-area questions, qualification criteria, financial information. Each intake form field becomes a Pipedrive custom field on the Person (for client-answered questions) or Deal (for matter-specific questions). We deliver a field-mapping matrix before migration showing exactly which form field lands where.

SimplyConvert

Activity (call, email, meeting, task)

maps to

Pipedrive

Activity in Pipedrive

1:1
Fully supported

Phone calls, emails, meetings, and tasks logged in SimplyConvert migrate as Pipedrive Activities of the corresponding type (call, email, meeting, task). Each activity links to the Person and optionally to the related Deal via the activity's deal_id field. Original timestamps and assigned users are preserved — user assignment resolved by email match as described above.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

SimplyConvert logo

SimplyConvert gotchas

High

Per-conversion billing requires conversion-status audit before migration

High

No bulk export endpoint forces pagination under strict rate limits

Medium

No standalone Contact object requires structural flattening

Medium

API key generation requires direct vendor contact

Low

Named litigation groupings not exposed as filterable objects

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • SimplyConvert's case-centric model has no direct Pipedrive equivalent — case context scatters across Deal custom fields

    SimplyConvert's central object is the Case, which embeds client details, referral data, TDP Quantifier scores, trauma flags, and claim form status in one record. Pipedrive has no custom object or case record type — every piece of case metadata must land as a custom field on the Deal or Person object. This means a SimplyConvert case with 12 custom properties becomes a Deal with 12 custom fields plus a person record, and the migration plan must name each one explicitly. We deliver a custom-field creation checklist before migration runs so your Pipedrive admin pre-builds the schema and no records land without their fields waiting.

  • Pipedrive's token-based API rate limits introduced December 2024 constrain bulk migration throughput

    Pipedrive transitioned to token-based rate limits in December 2024, replacing the previous per-endpoint limits. The new limits vary by account plan tier and are applied per API token rather than per endpoint. For SimplyConvert-to-Pipedrive migrations with large record volumes, this means we must batch API calls strategically — List Cases at 300/min from SimplyConvert feeding Pipedrive bulk insert calls that must respect the Pipedrive token budget. We monitor rate-limit responses (HTTP 429) in real time and back off automatically, extending the migration timeline for data sets above 50,000 records. We disclose the expected batch cycle count in the pre-migration audit report.

  • SimplyConvert's referral platform records have no Pipedrive object to land in — co-counsel data requires a manual rebuild decision

    SimplyConvert's referral management module tracks referring attorneys, co-counsel fee agreements, and referral channel attribution with dedicated fields and a separate record type. Pipedrive has no referral object. We transform referrals into Deal custom fields (Referred_By_Firm__c, Referral_Fee_Agreement__c) and Activity log entries, but the co-counsel relationship — whether it is a one-way referral or a joint-representation arrangement — cannot be expressed natively in Pipedrive without a custom junction object or a third-party integration. We surface this in the migration plan and give you two options: store co-counsel data in a structured note format, or rebuild the referral relationship as a custom Pipedrive field with pick-list values your admin defines.

  • Pipedrive cannot import updated_at, created_by, or updated_by — original timestamps become custom fields

    Pipedrive marks updated_at, created_by, and updated_by as read-only on all standard objects. SimplyConvert's API surfaces all three for both Cases and Contacts. The practical impact is that when a case record migrates to a Pipedrive Deal, the original intake date is not reflected in Pipedrive's native CreatedDate field — Pipedrive records the migration timestamp as the create date. We preserve the original date as a custom datetime field (Original_Intake_Date__c on Deal, Original_Create_Date__c on Person) so your reporting can reference the true intake date even though Pipedrive's system field shows the migration timestamp. We disclose this explicitly in the pre-migration audit and recommend updating Pipedrive's native fields via the API if your reporting requires it — we can script that as an optional post-migration step.

  • SimplyConvert's intake automations and playbooks do not transfer to Pipedrive Automations or Sequences

    SimplyConvert's intake automations — automated client follow-up sequences, chatbot-to-case triggers, referral notification rules, and embedded contracting workflows — are built on SimplyConvert's own automation engine and have no export format compatible with Pipedrive. Pipedrive's Automations (workflow triggers) and Sequences (outbound email sequences) are separate systems with different trigger conditions and action types. We cannot migrate these as data. As part of the migration deliverable, we provide a workflow-rebuild worksheet that documents every SimplyConvert automation trigger, condition, and action in Pipedrive's terminology, giving your Pipedrive admin a specification to rebuild each automation from scratch. We can optionally build the Pipedrive automations as a separate engagement after the data migration is validated.

Migration approach

Six steps for a successful SimplyConvert to Pipedrive data migration

  1. Audit SimplyConvert's data volume and schema before touching Pipedrive

    We begin with a scoped API read of your SimplyConvert account — pulling record counts for Cases, Contacts, Referrals, Activities, and Attachments, and cataloging every custom property defined on the Case object. This gives us the custom field creation list for Pipedrive and lets us estimate rate-limit impact. We run this audit read-only so your team keeps working in SimplyConvert uninterrupted. The output is a migration plan document naming every object, field, and custom property that will migrate — you approve it before we touch Pipedrive.

  2. Create Pipedrive custom fields and pipeline stages to match the schema

    Before any data moves, we create all required Pipedrive custom fields on the Person, Deal, and Activity objects using the Pipedrive API. This includes TDP_Quantifier_Score__c, Trauma_Informed_Flag__c, Case_Type__c, Claim_Form_Status__c, Source_System_ID__c, Original_Intake_Date__c, Referred_By_Firm__c, and Referral_Fee_Agreement__c, plus any intake-form-specific custom fields identified in the audit. We also configure pipeline stages in Pipedrive to match SimplyConvert's matter-type stage labels. Your Pipedrive admin reviews and approves the schema before we run the migration.

  3. Resolve owner and user mappings by email match

    We extract the owner email from every SimplyConvert Case and Contact, then cross-reference against your Pipedrive user list. Matches assign the record to the corresponding Pipedrive user automatically. Records with no matching Pipedrive user are flagged in a pre-migration owner-resolution report — your team either invites those users to Pipedrive or selects a fallback assignee before the migration run. No record lands in Pipedrive without a valid user assignment.

  4. Run a sample migration with field-level diff on 100–500 representative records

    We migrate a controlled sample — spanning contacts across multiple case types, referrals, activities, and a range of custom property values — before committing the full dataset. The sample run generates a field-level diff report showing every source field, its destination value in Pipedrive, and any transformation applied. You review the diff to verify that TDP scores, trauma flags, case types, and referral data landed correctly. We fix any mapping errors before the production run.

  5. Execute full migration with delta-pickup window for in-flight records

    The full migration runs against your live SimplyConvert account using API bulk operations, respecting SimplyConvert's rate limits and Pipedrive's token-based limits. A delta-pickup window — typically 24 hours after the initial run completes — captures any records created or modified in SimplyConvert during the cutover period so Pipedrive reflects the final state at go-live. An audit log records every insert, update, and skip. One-click rollback is available if reconciliation fails — this reverts Pipedrive to its pre-migration state and re-runs the migration from the clean snapshot.

  6. Deliver automation-rebuild worksheet and post-migration validation

    After migration, we deliver the automation-rebuild worksheet documenting every SimplyConvert playbook and intake automation in Pipedrive's trigger-action format, plus a data-validation summary comparing record counts and field coverage between SimplyConvert and Pipedrive. We also provide a CSV export of any SimplyConvert records that could not migrate due to schema constraints, so nothing is silently dropped. Your Pipedrive admin uses the automation worksheet to rebuild workflows; we are available for a separate engagement to build those automations on your Pipedrive account.

Platform deep dives

Context on both ends of the pair

SimplyConvert logo

SimplyConvert

Source

Strengths

  • Purpose-built for mass tort claimant intake with chatbot, TDP scoring, and claim form population in a single workflow
  • ABA-recognized legal tech innovator with lawyer-founded development team understands litigation-specific data requirements
  • Integrated referral platform and CaseHQ client portal consolidate intake and client-facing communication
  • Real-time case notifications and lead ranking directly support settlement-focused case management priorities
  • Per-conversion pricing aligns cost with firm revenue for high-volume litigations with clear intake-to-contract conversion

Weaknesses

  • Pay-per-conversion billing creates unpredictable and escalating costs as claimant volume grows across active litigations
  • Narrow mass tort specialization unsuitable for firms managing diverse practice areas beyond claimant intake
  • Small vendor footprint (23 employees, ~$1M revenue) raises long-term stability and support-capacity concerns
  • No dedicated bulk export API; large case histories require pagination through the 300 req/min List Cases endpoint
  • Limited documented API coverage for non-Case objects including Contacts, Users, and custom objects
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across SimplyConvert and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    SimplyConvert: 300 req/min for List Cases; 2000 req/min for Get Case and Create Case; 200 req/min for Upload Documents and Download Documents; 2000 req/min for all unspecified endpoints.

  • Data volume sensitivity

    B

    SimplyConvert doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your SimplyConvert to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about SimplyConvert to Pipedrive data migrations

Answers to the questions buyers ask most during SimplyConvert to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most SimplyConvert-to-Pipedrive migrations complete in 48–72 hours of clock time for under 50,000 records. The pre-migration audit and Pipedrive schema setup add 2–5 business days before the migration run. Larger setups with 500k+ records, high case-type field counts, or extensive referral history extend to 5–7 days. Pipedrive's token-based API rate limits are the primary throughput constraint — we batch accordingly and disclose expected batch counts in the audit report. The longest planning step is creating and approving the custom field schema in Pipedrive before data can land.

Adjacent paths

Related migrations to explore

Ready when you are

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