CRM migration
Field-level mapping, validation, and rollback between Prospect CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Prospect CRM
Source
monday CRM
Destination
Compatibility
5 of 10
objects map 1:1 between Prospect CRM and monday CRM.
Complexity
BStandard
Timeline
1-3 weeks
Overview
Moving from Prospect CRM to Monday.com CRM is a shift from a purpose-built, flat-rate stock-aware CRM for B2B distributors to a flexible per-user work OS with CRM capabilities layered on top. Prospect CRM's object model (Contacts, Companies, Deals, Activities, Products, Problem Pipelines, RFM Segments) maps to Monday.com's board-and-item structure where each CRM entity becomes a board and each record becomes an item. The most significant migration challenge is RFM segmentation: Prospect CRM stores Recency, Frequency, Monetary classifications natively, while Monday.com CRM has no equivalent native object, so we export RFM assignments as multi-select columns on the Contacts board and document the classification logic for the customer's admin. Stock-aware quote data and live inventory links do not migrate; the customer must re-establish Monday.com's native integrations or a third-party connector with their back-office system post-migration. Workflows, automated follow-ups, and quote-generation rules do not migrate as code; we deliver a written inventory of active automations for manual rebuild in Monday.com's Automation Centre.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Prospect CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Prospect CRM
Contact
monday CRM
Contacts Board (item = Contact)
1:1Prospect CRM Contact records map directly to items in a Monday.com Contacts board. Standard fields (name, email, phone, address) map to Monday.com's name, email, phone, and location columns. Custom Contact fields from Prospect CRM (such as custom dropdowns, dates, or numbers) map to Monday.com column types using the closest equivalent: text fields map to Text columns, date fields to Date columns, and single-select dropdowns to Dropdown columns. We capture the Prospect CRM field type during extraction to configure validation rules correctly in Monday.com before import.
Prospect CRM
Company
monday CRM
Companies Board (item = Company)
1:1Prospect CRM Company records map to a Monday.com Companies board. Company-level fields (name, website, industry, address) map to Monday.com text and location columns. We create the Companies board before the Contacts board so that Contact items can reference their parent company using Monday.com's Connect board column, which establishes the contact-to-company relationship that Prospect CRM stores natively.
Prospect CRM
Deal
monday CRM
Deals Board (item = Deal)
1:1Prospect CRM Deals map to items in a Monday.com Deals board. Deal value maps to a Number column; pipeline stage maps to a Status column (we rename the Status options to match Prospect CRM stage names such as Quoted, Awaiting Stock, Won, and Lost); owner maps to the Person column; and the linked Company maps via a Connect board column. Closed-Won and Closed-Lost reasons from Prospect CRM custom properties become a Dropdown column on the Deal item.
Prospect CRM
Pipeline Stage
monday CRM
Status Column
lossyProspect CRM pipeline stage definitions (including custom statuses like Awaiting Stock that are specific to B2B distribution) require explicit mapping to Monday.com Status column options. We capture the stage order and probability from Prospect CRM during scoping and configure Monday.com Status column labels to match. If Prospect CRM uses a custom pipeline with non-standard stage names, we create a dedicated Status column per pipeline rather than using Monday.com's single default pipeline column.
Prospect CRM
Product
monday CRM
Products Board (item = Product)
1:1Prospect CRM Product catalog records (SKU, pricing, description, category) migrate to a Monday.com Products board. Product name maps to the item name; SKU maps to a Text column; unit price maps to a Number column; and category maps to a Dropdown column. The stock-aware flag and live inventory link that Prospect CRM pulls from back-office systems do not have a Monday.com equivalent; we document the current inventory connection for the customer to re-establish via Monday.com's native integrations or a third-party connector.
Prospect CRM
Activity (Notes, Calls, Emails, Tasks)
monday CRM
Activity Column or Subitems on Contacts Board
lossyProspect CRM Activity history (notes, logged calls, emails, tasks) maps to Monday.com's Activity column on Contact items or as Subitems on the Contacts board, depending on the customer's preference for timeline visibility. Call duration and disposition map to subitem Number and Dropdown columns; email subject and body map to subitem Text columns. We preserve the activity timestamp to maintain chronological ordering in the timeline. If the customer prefers a separate Activities board, we create one and link items via a Connect board column.
Prospect CRM
Problem Pipeline
monday CRM
Dedicated Board (item = Problem)
lossyProspect CRM's Problem Pipelines (used for tracking delivery issues, returns, and complaints) is a non-standard CRM object with no direct Monday.com equivalent. We create a dedicated Problems board and map Problem Status to a Status column, Outcome to a Dropdown column, and the linked Customer to a Connect board column referencing the Contacts board. We document the mapping explicitly so the customer's admin understands where each data point lands and can adjust column labels post-migration if needed.
Prospect CRM
RFM Segment
monday CRM
Custom Column on Contacts Board
lossyProspect CRM's Recency, Frequency, Monetary value segmentation is stored as a customer classification per Contact record. Monday.com CRM has no native RFM object, so we export the RFM segment label (e.g., Champions, Loyal, At Risk) as a Dropdown or Tag column on the Contacts board item. We also store the raw Recency, Frequency, and Monetary numeric scores as separate Number columns so the customer retains the underlying data for recalculation. The classification logic (score thresholds) is documented in the migration handoff for the customer to re-implement as Monday.com Formula columns if desired.
Prospect CRM
Custom Fields
monday CRM
Custom Columns
lossyCustom fields on Prospect CRM Contacts, Companies, and Deals migrate as custom columns in Monday.com. We capture field type (dropdown, date, number, checkbox, text) during extraction and configure the corresponding Monday.com column type before import. Picklist values from Prospect CRM dropdown fields are recreated as Dropdown column options in Monday.com, ensuring consistency and preventing invalid values post-import.
Prospect CRM
User / Team Member
monday CRM
Monday.com Team Members
1:1Prospect CRM User records (names, email addresses, role assignments) map to Monday.com Team Members by email match. The Start-Up plan's fixed 4-user ceiling does not constrain export; we map all active Prospect CRM users and flag any that do not have a matching Monday.com account for the customer's admin to provision. User role assignments are documented in the migration scope for the admin to reconfigure in Monday.com's permissions settings.
| Prospect CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contacts Board (item = Contact)1:1 | Fully supported | |
| Company | Companies Board (item = Company)1:1 | Fully supported | |
| Deal | Deals Board (item = Deal)1:1 | Fully supported | |
| Pipeline Stage | Status Columnlossy | Fully supported | |
| Product | Products Board (item = Product)1:1 | Fully supported | |
| Activity (Notes, Calls, Emails, Tasks) | Activity Column or Subitems on Contacts Boardlossy | Fully supported | |
| Problem Pipeline | Dedicated Board (item = Problem)lossy | Fully supported | |
| RFM Segment | Custom Column on Contacts Boardlossy | Fully supported | |
| Custom Fields | Custom Columnslossy | Mapping required | |
| User / Team Member | Monday.com Team Members1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Prospect CRM gotchas
Start-Up plan is fixed at exactly 4 users with no flexibility
Annual contract with 90-day cancellation notice is migration-blocking
Version 6 to Prospect CRM cloud migration is a full platform rewrite
Problem Pipelines use non-standard CRM terminology
Native integrations cannot be migrated and must be rebuilt
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and migration scope
We audit the source Prospect CRM account across all active objects: Contacts, Companies, Deals, Products, Activities, Problem Pipelines, RFM Segments, Custom Fields, and active integrations with back-office systems. We capture record counts, pipeline stage definitions, custom field types, and the full integration inventory. We pair this with a Monday.com workspace audit to identify any existing boards that may conflict with the migrated data structure. The discovery output is a written migration scope including the object mapping plan, the RFM preservation strategy, the Problem Pipeline board design, and the integration rebuild checklist.
Monday.com workspace preparation
We configure the Monday.com CRM workspace before data import. This includes creating the Contacts board (with name, email, phone, RFM tag, RFM score, and custom columns mapped from Prospect CRM), the Companies board, the Deals board (with pipeline stage Status column configured to match Prospect CRM stage names), the Products board, and the Problems board. We set up Connect board columns to establish Contact-to-Company and Deal-to-Contact relationships, configure column dependencies where Prospect CRM conditional field logic exists, and set up the Monday.com team with correct user permissions before migration begins.
Data extraction and deduplication
We extract all records from Prospect CRM via its export interface and API where available. We run a deduplication pass on Contacts and Companies using email address and company name as dedupe keys, flagging duplicates for the customer's admin to resolve before import. We extract RFM segment assignments as separate columns and capture the raw Recency, Frequency, and Monetary scores alongside the segment label. We extract Problem Pipeline records with Status, Outcome, and linked Customer fields for mapping to the dedicated Problems board.
Data transformation and Monday.com import
We transform the extracted data to Monday.com's board-and-item format, mapping each Prospect CRM field to the corresponding Monday.com column type. We preserve timestamps on Deals (creation date, close date, last modified date) and on Activities (date and time of each logged interaction). We import parent records (Companies) before dependent records (Contacts) so that the Connect board column references are satisfied at the time of Contact import. Deals are imported after Contacts so that the Contact-to-Deal link is established correctly. Each import phase emits a row-count reconciliation report.
Integration rebuild documentation
We deliver a written Integration Rebuild Plan that documents every active Prospect CRM native integration (Unleashed, DEAR, TradeGecko, QuickBooks, Xero) with the connection type, required credentials, sync direction, and step-by-step instructions for re-establishing each connection in Monday.com. If the customer's back-office system does not have a Monday.com native connector, the plan includes Zapier or Make workflow alternatives. The Workflow and Automation Inventory documents every active Prospect CRM automated rule, follow-up sequence, and quote-generation rule for the customer to rebuild in Monday.com's Automation Centre.
Cutover, validation, and handoff
We freeze Prospect CRM writes during the cutover window and run a final delta import of any records modified during the migration. We validate record counts across all boards against the source data baseline, spot-check 20-30 records per board for field accuracy, and confirm that Contact-to-Company and Deal-to-Contact links are intact. We deliver the migration handoff package including the board structure documentation, the RFM column logic reference, the Integration Rebuild Plan, and the Workflow Inventory. We support a three-day post-cutover window for reconciliation queries. Monday.com Automation Centre rebuilds remain outside standard migration scope as a separate task for the customer's admin or a Monday.com implementation partner.
Platform deep dives
Prospect CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Prospect CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Prospect CRM: Not publicly documented.
Data volume sensitivity
Prospect CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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