CRM migration
Field-level mapping, validation, and rollback between Phreesia and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Phreesia
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between Phreesia and HubSpot.
Complexity
BStandard
Timeline
3–5 days
Overview
Phreesia organizes patient data around intake workflows, appointment scheduling, consent capture, and clinical screening results. HubSpot CRM uses a traditional object model: contacts, companies, deals, tickets, and custom properties. These fundamentally different schemas mean the migration is more than a field-to-field import — Phreesia patient records become HubSpot contacts, Phreesia appointments become HubSpot deals with a custom appointment-stage pipeline, and consent records become a custom consent object with signed-date and consent-type properties. FlitStack AI extracts Phreesia data via scoped read API, transforms records to match HubSpot's object graph, and loads via HubSpot's bulk import API. Clinical screening results and custom intake form fields that have no HubSpot standard equivalent are created as custom contact properties before data lands. Workflows and automation sequences do not migrate — Phreesia's logic-driven intake workflows must be rebuilt in HubSpot's automation tools. All original Phreesia record IDs are preserved on HubSpot records for traceability and delta-run de-duplication during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Phreesia object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Phreesia
Patient Record
HubSpot
Contact
1:1Phreesia patient records map to HubSpot contacts. All standard patient demographics (name, DOB, phone, email, address) migrate as direct field mappings. The original Phreesia patient ID is stored as Source_Phreesia_ID__c on the HubSpot contact for traceability and delta-run de-duplication during cutover.
Phreesia
Appointment / Scheduling
HubSpot
Deal (Appointment Pipeline)
1:1Phreesia appointments translate to HubSpot deals using a custom appointment-stage pipeline. Phreesia appointment status (Pending, Confirmed, Completed, Cancelled) maps to HubSpot deal stage values. Each appointment generates one deal so appointment-level reporting is available in HubSpot's deal analytics from day one.
Phreesia
Intake Form Response
HubSpot
Note / Custom Property
1:1Phreesia intake form responses are patient-associated records. Standard form fields migrate as direct HubSpot contact properties. Custom intake fields unique to the Phreesia organization are created as HubSpot custom contact properties before the migration runs — FlitStack audits Phreesia's form field configuration during discovery.
Phreesia
Consent Record
HubSpot
Custom Consent Object / Custom Property
1:1Phreesia consent records have no direct HubSpot equivalent. We create a custom consent object (Consent_via_Phreesia__c) with properties for consent type, consent version, and signed-date. Signed-date migrates as a date property so consent expiry workflows can be rebuilt in HubSpot. This setup also preserves the original consent version string for audit trail continuity, enabling compliance teams to reference the exact form used at signing.
Phreesia
Clinical Screening Result
HubSpot
Custom Contact Property
1:1Phreesia clinical screenings (health-risk scores, SDOH data, clinical screening results) have no standard HubSpot equivalent. Screening type migrates as a single-select custom property (Clinical_Screening_Type__c); results migrate as a multi-select (Clinical_Screening_Results__c) so HubSpot lists can segment patients by screening outcome. Historical timestamps for each screening are stored as a custom datetime property, allowing longitudinal reporting on patient health trends over time.
Phreesia
Insurance Information
HubSpot
Custom Contact Property
1:1Phreesia insurance data stored on patient records maps to HubSpot custom contact properties: Insurance_Payer__c (text), Insurance_Member_ID__c (text), Insurance_Group_Number__c (text), Subscriber_Relationship__c (single-select). These properties enable HubSpot reporting on payer mix and insurance coverage without a separate revenue cycle module. If your practice needs to track secondary insurance or coordination-of-benefits details, additional custom properties can be added during planning to capture those fields as well.
Phreesia
Payment Record
HubSpot
Custom Contact Property
1:1Phreesia payment records map to HubSpot custom properties on the contact: Last_Payment_Amount__c (currency), Last_Payment_Date__c (date), Payment_Status__c (single-select: Collected, Pending, Failed). Full payment history requires a custom payment-history association object if the practice needs transaction-level reporting. Each property is populated with the most recent transaction data, and older entries are retained as a linked custom object for audit purposes.
Phreesia
Phreesia Location / Organization
HubSpot
Company
1:1Phreesia organizations with multiple locations map to separate HubSpot company records — one company per Phreesia location. The Phreesia location ID is stored as Source_Phreesia_Location_ID__c on the HubSpot company for reconciliation. Practices using Phreesia for multi-location scheduling preserve this structure in HubSpot's company record hierarchy.
Phreesia
Appointment Provider
HubSpot
HubSpot User (Owner)
1:1Phreesia appointment providers are resolved by email match against HubSpot users. Unmatched providers are flagged before migration — the practice either invites them to HubSpot first or assigns their appointments to a fallback owner. No deal lands in HubSpot without an owner.
Phreesia
Custom Intake Form Fields (Phreesia-Generated)
HubSpot
HubSpot Custom Contact Properties
1:1Every Phreesia organization's intake forms generate different custom fields. FlitStack audits Phreesia's form field configuration during discovery, creates matching HubSpot custom contact properties, and maps each field value during migration. No custom Phreesia intake field is silently dropped — all fields are accounted for in the mapping plan before the migration runs.
Phreesia
Appointment Notes / Clinical Notes
HubSpot
HubSpot Engagement (Notes / Emails)
1:1Phreesia notes attached to patient records or appointments migrate as HubSpot engagement notes with the original timestamp and owner preserved. Clinical notes that were entered in Phreesia's structured intake format retain their formatted structure as note body text on the associated HubSpot contact.
Phreesia
Phreesia Owner / Staff
HubSpot
HubSpot User
1:1Phreesia staff records and appointment owners resolve to HubSpot users by email match. Phreesia's role-based access model does not map to HubSpot's team or permission sets — staff permission structures must be reconfigured in HubSpot's access controls post-migration. We recommend documenting current Phreesia roles and their intended HubSpot equivalents before cutover to streamline the permission rebuild.
| Phreesia | HubSpot | Compatibility | |
|---|---|---|---|
| Patient Record | Contact1:1 | Fully supported | |
| Appointment / Scheduling | Deal (Appointment Pipeline)1:1 | Fully supported | |
| Intake Form Response | Note / Custom Property1:1 | Fully supported | |
| Consent Record | Custom Consent Object / Custom Property1:1 | Fully supported | |
| Clinical Screening Result | Custom Contact Property1:1 | Fully supported | |
| Insurance Information | Custom Contact Property1:1 | Fully supported | |
| Payment Record | Custom Contact Property1:1 | Fully supported | |
| Phreesia Location / Organization | Company1:1 | Fully supported | |
| Appointment Provider | HubSpot User (Owner)1:1 | Fully supported | |
| Custom Intake Form Fields (Phreesia-Generated) | HubSpot Custom Contact Properties1:1 | Fully supported | |
| Appointment Notes / Clinical Notes | HubSpot Engagement (Notes / Emails)1:1 | Fully supported | |
| Phreesia Owner / Staff | HubSpot User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Phreesia gotchas
PM/EHR integration configuration must be validated before patient data import
Custom intake forms lack a standard schema export
Phreesia is an intake platform, not a longitudinal patient database
Patient secure authentication links are time-limited and non-migratable
Payment plan configurations require manual reconciliation
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Discover Phreesia schema and plan HubSpot custom property creation
FlitStack connects to Phreesia via scoped read-only API access and audits the full data inventory: all patient records, appointments, consent records, custom intake form fields, and insurance data. We identify every custom Phreesia intake field in use, audit the Phreesia appointment model (single vs. multi-visit cases), and document the consent record structure. This audit produces a mapping plan that specifies which HubSpot custom properties and custom objects must be created before data lands.
Create HubSpot custom properties and appointment pipeline
Based on the discovery audit, FlitStack creates all required HubSpot custom contact properties (insurance fields, clinical screening fields, consent properties, Phreesia source IDs) and sets up the appointment-stage deal pipeline with stage values that map from Phreesia's appointment status pick-list. We also create the custom consent object and any custom objects needed for multi-visit case grouping. The HubSpot admin reviews and approves the schema before the migration sample run.
Run a sample migration with field-level diff
A representative slice of Phreesia records — typically 100–500 across contacts, companies, deals, and consent records — migrates into the configured HubSpot portal. We generate a field-level diff showing source values against destination values for every mapped property, including custom fields. You verify that clinical screening values landed in the correct custom properties, consent dates are accurate, and appointment-to-deal mapping produced the expected deal records. Any field mapping errors are corrected before the full run commits.
Execute full migration with contact-company-deal sequencing
The full Phreesia dataset migrates into HubSpot using a sequenced load: companies first (for contact association), then contacts with full property mapping, then deals with appointment-stage translation and owner resolution by email match. Every Phreesia record ID is preserved on the corresponding HubSpot record as a source ID property. FlitStack monitors load progress, handles API throttling with backoff, and re-attempts any records that encounter transient errors. All associations between records are verified after load.
Reconciliation audit and delta-pickup cutover
FlitStack runs a reconciliation audit comparing record counts and a random-sample value check between Phreesia and HubSpot. Consent record completeness, insurance field coverage, and appointment-to-deal mapping accuracy are verified. Any records with missing associations or unmapped fields are corrected. A delta-pickup window (typically 24–48 hours) captures any records created or modified in Phreesia during the cutover. The delta records are migrated and reconciled before HubSpot goes live, and one-click rollback is available if reconciliation fails.
Platform deep dives
Phreesia
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Phreesia and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Phreesia: Not publicly documented.
Data volume sensitivity
Phreesia doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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