CRM migration

Migrate from Phreesia to HubSpot

Field-level mapping, validation, and rollback between Phreesia and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Phreesia logo

Phreesia

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Phreesia and HubSpot.

Complexity

BStandard

Timeline

3–5 days

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Phreesia organizes patient data around intake workflows, appointment scheduling, consent capture, and clinical screening results. HubSpot CRM uses a traditional object model: contacts, companies, deals, tickets, and custom properties. These fundamentally different schemas mean the migration is more than a field-to-field import — Phreesia patient records become HubSpot contacts, Phreesia appointments become HubSpot deals with a custom appointment-stage pipeline, and consent records become a custom consent object with signed-date and consent-type properties. FlitStack AI extracts Phreesia data via scoped read API, transforms records to match HubSpot's object graph, and loads via HubSpot's bulk import API. Clinical screening results and custom intake form fields that have no HubSpot standard equivalent are created as custom contact properties before data lands. Workflows and automation sequences do not migrate — Phreesia's logic-driven intake workflows must be rebuilt in HubSpot's automation tools. All original Phreesia record IDs are preserved on HubSpot records for traceability and delta-run de-duplication during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Phreesia logo

Phreesia

What's pushing teams away

  • Workflow automation beyond intake is limited; recall campaigns, treatment plan follow-ups, and marketing sequences require separate tools, frustrating practices seeking a unified patient engagement platform.
  • Integration promises sometimes do not match actual capability; organizations report that promised data write-back to their PM/EHR did not function as sold during implementation.
  • Frequent user interface updates disrupt staff workflows and require retraining, with some reviewers describing the platform as difficult to navigate after changes.
  • Patient-facing complexity creates friction for older or less technical patients, who struggle with self-service check-in and require staff assistance that partially negates efficiency gains.
  • Pricing is opaque and requires sales consultation, making budget planning difficult and leading some organizations to seek alternatives with published pricing tiers.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Phreesia objects map to HubSpot

Each row shows how a Phreesia object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Phreesia

Patient Record

maps to

HubSpot

Contact

1:1
Fully supported

Phreesia patient records map to HubSpot contacts. All standard patient demographics (name, DOB, phone, email, address) migrate as direct field mappings. The original Phreesia patient ID is stored as Source_Phreesia_ID__c on the HubSpot contact for traceability and delta-run de-duplication during cutover.

Phreesia

Appointment / Scheduling

maps to

HubSpot

Deal (Appointment Pipeline)

1:1
Fully supported

Phreesia appointments translate to HubSpot deals using a custom appointment-stage pipeline. Phreesia appointment status (Pending, Confirmed, Completed, Cancelled) maps to HubSpot deal stage values. Each appointment generates one deal so appointment-level reporting is available in HubSpot's deal analytics from day one.

Phreesia

Intake Form Response

maps to

HubSpot

Note / Custom Property

1:1
Fully supported

Phreesia intake form responses are patient-associated records. Standard form fields migrate as direct HubSpot contact properties. Custom intake fields unique to the Phreesia organization are created as HubSpot custom contact properties before the migration runs — FlitStack audits Phreesia's form field configuration during discovery.

Phreesia

Consent Record

maps to

HubSpot

Custom Consent Object / Custom Property

1:1
Fully supported

Phreesia consent records have no direct HubSpot equivalent. We create a custom consent object (Consent_via_Phreesia__c) with properties for consent type, consent version, and signed-date. Signed-date migrates as a date property so consent expiry workflows can be rebuilt in HubSpot. This setup also preserves the original consent version string for audit trail continuity, enabling compliance teams to reference the exact form used at signing.

Phreesia

Clinical Screening Result

maps to

HubSpot

Custom Contact Property

1:1
Fully supported

Phreesia clinical screenings (health-risk scores, SDOH data, clinical screening results) have no standard HubSpot equivalent. Screening type migrates as a single-select custom property (Clinical_Screening_Type__c); results migrate as a multi-select (Clinical_Screening_Results__c) so HubSpot lists can segment patients by screening outcome. Historical timestamps for each screening are stored as a custom datetime property, allowing longitudinal reporting on patient health trends over time.

Phreesia

Insurance Information

maps to

HubSpot

Custom Contact Property

1:1
Fully supported

Phreesia insurance data stored on patient records maps to HubSpot custom contact properties: Insurance_Payer__c (text), Insurance_Member_ID__c (text), Insurance_Group_Number__c (text), Subscriber_Relationship__c (single-select). These properties enable HubSpot reporting on payer mix and insurance coverage without a separate revenue cycle module. If your practice needs to track secondary insurance or coordination-of-benefits details, additional custom properties can be added during planning to capture those fields as well.

Phreesia

Payment Record

maps to

HubSpot

Custom Contact Property

1:1
Fully supported

Phreesia payment records map to HubSpot custom properties on the contact: Last_Payment_Amount__c (currency), Last_Payment_Date__c (date), Payment_Status__c (single-select: Collected, Pending, Failed). Full payment history requires a custom payment-history association object if the practice needs transaction-level reporting. Each property is populated with the most recent transaction data, and older entries are retained as a linked custom object for audit purposes.

Phreesia

Phreesia Location / Organization

maps to

HubSpot

Company

1:1
Fully supported

Phreesia organizations with multiple locations map to separate HubSpot company records — one company per Phreesia location. The Phreesia location ID is stored as Source_Phreesia_Location_ID__c on the HubSpot company for reconciliation. Practices using Phreesia for multi-location scheduling preserve this structure in HubSpot's company record hierarchy.

Phreesia

Appointment Provider

maps to

HubSpot

HubSpot User (Owner)

1:1
Fully supported

Phreesia appointment providers are resolved by email match against HubSpot users. Unmatched providers are flagged before migration — the practice either invites them to HubSpot first or assigns their appointments to a fallback owner. No deal lands in HubSpot without an owner.

Phreesia

Custom Intake Form Fields (Phreesia-Generated)

maps to

HubSpot

HubSpot Custom Contact Properties

1:1
Fully supported

Every Phreesia organization's intake forms generate different custom fields. FlitStack audits Phreesia's form field configuration during discovery, creates matching HubSpot custom contact properties, and maps each field value during migration. No custom Phreesia intake field is silently dropped — all fields are accounted for in the mapping plan before the migration runs.

Phreesia

Appointment Notes / Clinical Notes

maps to

HubSpot

HubSpot Engagement (Notes / Emails)

1:1
Fully supported

Phreesia notes attached to patient records or appointments migrate as HubSpot engagement notes with the original timestamp and owner preserved. Clinical notes that were entered in Phreesia's structured intake format retain their formatted structure as note body text on the associated HubSpot contact.

Phreesia

Phreesia Owner / Staff

maps to

HubSpot

HubSpot User

1:1
Fully supported

Phreesia staff records and appointment owners resolve to HubSpot users by email match. Phreesia's role-based access model does not map to HubSpot's team or permission sets — staff permission structures must be reconfigured in HubSpot's access controls post-migration. We recommend documenting current Phreesia roles and their intended HubSpot equivalents before cutover to streamline the permission rebuild.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Phreesia logo

Phreesia gotchas

High

PM/EHR integration configuration must be validated before patient data import

High

Custom intake forms lack a standard schema export

Medium

Phreesia is an intake platform, not a longitudinal patient database

Low

Patient secure authentication links are time-limited and non-migratable

Medium

Payment plan configurations require manual reconciliation

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Phreesia custom intake form fields have no fixed schema — every organization uses different fields

    Phreesia intake forms are configured per organization, generating a unique set of custom fields for each practice. HubSpot requires custom properties to be pre-created before bulk import, so FlitStack audits the Phreesia form field configuration during discovery to identify every custom field in use. We then create matching HubSpot custom contact properties before any data loads. If a custom intake field is missed during discovery, it is flagged in the sample migration diff and added before the full run. This is a planning-phase requirement, not a migration-day surprise — the audit ensures every custom Phreesia field has a destination before records start moving.

  • Appointment-to-deal mapping creates a new pipeline model in HubSpot

    Phreesia tracks appointments with status, provider, location, and multi-visit case grouping. HubSpot has no native appointment object — each Phreesia appointment becomes a deal using a custom appointment-stage pipeline. Practices that use Phreesia to manage multi-visit cases (e.g. treatment plans spanning multiple appointments) need to decide whether each appointment is one deal or whether a custom object is used to group visits under a parent case. FlitStack surfaces this decision during planning and delivers a mapping plan for the appointment pipeline before data lands. The custom pipeline and its stage pick-list values must be created in HubSpot before migration.

  • Clinical screening data and SDOH fields need custom property setup in HubSpot

    Phreesia captures clinical screening results, health-risk scores, and social determinants of health data as structured intake fields. HubSpot has no clinical equivalent — these fields have no standard mapping and cannot be imported into native HubSpot contact properties without custom field creation. FlitStack creates Clinical_Screening_Type__c (single-select) and Clinical_Screening_Results__c (multi-select) as HubSpot custom contact properties during the schema setup phase. Screening history timestamps are stored as a custom datetime property so longitudinal reporting can be rebuilt in HubSpot's custom report builder.

  • Phreesia workflows, intake logic, and automation sequences do not migrate

    Phreesia's logic-driven intake workflows, conditional form routing, and appointment reminder sequences are platform-native automations that have no equivalent in HubSpot's automation model. These must be rebuilt in HubSpot's workflow builder, which uses different triggers, conditions, and actions. FlitStack can export Phreesia workflow definitions as a written reference document that maps each Phreesia trigger and action to its HubSpot workflow builder equivalent. The rebuild is a separate engagement and is scoped during the planning phase, not handled in the data migration run.

  • Phreesia API rate limits affect large-volume migration extraction windows

    Phreesia's API enforces rate limits on data export requests. Practices with over 100,000 patient records and multiple custom object types may require multiple extraction sessions to pull complete data without triggering throttling. FlitStack sequences the extraction in record-type batches, respecting Phreesia's API quotas and re-attempting with backoff where rate limits are encountered. The extraction runs in read-only mode during a defined window so the Phreesia account remains fully operational for patient care throughout the process.

Migration approach

Six steps for a successful Phreesia to HubSpot data migration

  1. Discover Phreesia schema and plan HubSpot custom property creation

    FlitStack connects to Phreesia via scoped read-only API access and audits the full data inventory: all patient records, appointments, consent records, custom intake form fields, and insurance data. We identify every custom Phreesia intake field in use, audit the Phreesia appointment model (single vs. multi-visit cases), and document the consent record structure. This audit produces a mapping plan that specifies which HubSpot custom properties and custom objects must be created before data lands.

  2. Create HubSpot custom properties and appointment pipeline

    Based on the discovery audit, FlitStack creates all required HubSpot custom contact properties (insurance fields, clinical screening fields, consent properties, Phreesia source IDs) and sets up the appointment-stage deal pipeline with stage values that map from Phreesia's appointment status pick-list. We also create the custom consent object and any custom objects needed for multi-visit case grouping. The HubSpot admin reviews and approves the schema before the migration sample run.

  3. Run a sample migration with field-level diff

    A representative slice of Phreesia records — typically 100–500 across contacts, companies, deals, and consent records — migrates into the configured HubSpot portal. We generate a field-level diff showing source values against destination values for every mapped property, including custom fields. You verify that clinical screening values landed in the correct custom properties, consent dates are accurate, and appointment-to-deal mapping produced the expected deal records. Any field mapping errors are corrected before the full run commits.

  4. Execute full migration with contact-company-deal sequencing

    The full Phreesia dataset migrates into HubSpot using a sequenced load: companies first (for contact association), then contacts with full property mapping, then deals with appointment-stage translation and owner resolution by email match. Every Phreesia record ID is preserved on the corresponding HubSpot record as a source ID property. FlitStack monitors load progress, handles API throttling with backoff, and re-attempts any records that encounter transient errors. All associations between records are verified after load.

  5. Reconciliation audit and delta-pickup cutover

    FlitStack runs a reconciliation audit comparing record counts and a random-sample value check between Phreesia and HubSpot. Consent record completeness, insurance field coverage, and appointment-to-deal mapping accuracy are verified. Any records with missing associations or unmapped fields are corrected. A delta-pickup window (typically 24–48 hours) captures any records created or modified in Phreesia during the cutover. The delta records are migrated and reconciled before HubSpot goes live, and one-click rollback is available if reconciliation fails.

Platform deep dives

Context on both ends of the pair

Phreesia logo

Phreesia

Source

Strengths

  • Automated insurance eligibility and benefits verification before the patient arrives reduces claim denials and front-desk work.
  • Bidirectional integrations with major PM and EHR systems keep demographics, consents, and payments synchronized automatically.
  • Patient self-service check-in saves clinical staff over five minutes per visit on average across Phreesia's network.
  • Electronic consent capture with logic-driven prompting reaches 99% automatic signature or re-signature completion rates.
  • In-house merchant processing with flat-rate pricing consolidates payment infrastructure within the same platform.

Weaknesses

  • Workflow automation is limited to intake; recall campaigns, treatment follow-up, and marketing sequences require separate systems, frustrating practices seeking unified engagement tooling.
  • API documentation is not publicly accessible, making programmatic data extraction a coordination effort with Phreesia's implementation team rather than a self-service export.
  • Integration capabilities and actual data write-back behavior vary between PM/EHR systems, with some organizations reporting promised functionality did not work as described.
  • Custom intake forms and screening logic are organization-specific, making pre-migration field mapping a manual, per-customer effort with no standardized schema export.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Phreesia and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Phreesia: Not publicly documented.

  • Data volume sensitivity

    B

    Phreesia doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Phreesia to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Phreesia to HubSpot data migrations

Answers to the questions buyers ask most during Phreesia to HubSpot migration scoping. Not seeing yours? Book a call.

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Migration timeline depends on total record volume and Phreesia configuration complexity. Small practices with under 10,000 patient records and minimal custom intake fields complete in 3–5 days of active migration time. Larger health systems with 100,000+ records, multiple locations, and extensive custom intake form fields extend to 2–3 weeks. The longest phase is the discovery audit that identifies all Phreesia custom fields and the HubSpot custom property creation that follows — this planning work happens before any data moves and determines how smoothly the actual migration run proceeds.

Adjacent paths

Related migrations to explore

Ready when you are

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