CRM migration

Migrate from Lime Go to HubSpot

Field-level mapping, validation, and rollback between Lime Go and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Lime Go logo

Lime Go

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Lime Go and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Lime Go organizes sales data around a contact-centric model with built-in Nordic company enrichment, visual pipeline stages, and a history/notes section per record. HubSpot separates contacts from companies, routes them by lifecycle_stage (subscriber through evangelist), and treats deals as a distinct object attached to HubSpot's deal-pipeline model with stage pick-list values defined per pipeline. The migration maps Lime Go contacts to HubSpot contacts and companies to HubSpot companies, with Lime Go's deal stages translated into HubSpot deal-pipeline stages via value-by-value mapping. Activity history (calls, emails, meetings, notes) migrates as HubSpot engagements with original timestamps and owner attribution. Custom fields defined in Lime Go become HubSpot custom properties — the migration creates these in HubSpot's property schema before data lands so field-level validation rules fire correctly. Lime Go's owner assignments resolve by email match against HubSpot users; unmatched owners surface as a pre-migration flag rather than silently defaulting. We sequence the migration as: companies → contacts → deals → activities, because HubSpot requires AccountId on contacts before deals can reference them via association. A delta-pickup window (24–48 hours) captures any records modified in Lime Go during the cutover. Workflows, automations, and Lime Go's built-in activity triggers do not migrate — we export your automation definitions as a rebuild reference for HubSpot workflows.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Lime Go logo

Lime Go

What's pushing teams away

  • Poor third-party integrations force users to manually log emails and other communications, creating data silos and significant administrative overhead in daily workflows.
  • Task management lacks batch operations—users cannot select multiple reminders and postpone them in one action, causing friction when managing high-activity sales teams.
  • Limited commenting functionality: users cannot reply to comments, making collaborative note-taking and team communication less structured than alternatives.
  • Not advanced enough for project management use cases despite covering CRM fundamentals, prompting teams with project-heavy workflows to seek alternative platforms.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Lime Go objects map to HubSpot

Each row shows how a Lime Go object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Lime Go

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Lime Go contacts map 1:1 to HubSpot contacts. The Lime Go firstname, lastname, email, phone, jobtitle, and address properties become HubSpot's corresponding contact properties. Owner assignment resolves by email match against HubSpot users — unmatched owners surface as a pre-migration flag.

Lime Go

Company

maps to

HubSpot

Company

1:1
Fully supported

Lime Go company records map to HubSpot companies. Lime Go's built-in Nordic company database enriches company name, domain, and industry — these map to HubSpot's company name, domain, and industry pick-list. Parent-child company hierarchies in Lime Go map to HubSpot's parent company association.

Lime Go

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Lime Go deals map to HubSpot deals. Deal name, amount, close date, owner, and stage from Lime Go become HubSpot deal properties. Lime Go's stage names map value-by-value to HubSpot deal-pipeline stages — we generate the stage map from your Lime Go pipeline configuration before migration runs.

Lime Go

Pipeline Stage

maps to

HubSpot

Deal Pipeline Stage

1:1
Fully supported

Each Lime Go deal stage maps to a named HubSpot deal-pipeline stage. Probability and forecast-category values apply from HubSpot's stage settings based on the target pipeline. Lime Go stage-entry timestamps are not a native HubSpot field — we preserve them as a custom datetime property on the deal.

Lime Go

Activity (Call, Email, Meeting, Note)

maps to

HubSpot

Engagement

1:1
Fully supported

Lime Go activity history (calls, emails, meetings, notes per contact or deal) migrates as HubSpot engagements. Call logs become HubSpot calls with original timestamps and owner attribution. Email activity becomes HubSpot email engagements. Meeting records become HubSpot meeting engagements with start and end times preserved.

Lime Go

Custom Field

maps to

HubSpot

Custom Property

1:1
Fully supported

Lime Go custom fields map to HubSpot custom properties. The migration reads Lime Go's custom field definitions, creates matching properties in HubSpot (with the correct type — text, number, date, pick-list, checkbox), then populates them during the data load. Lime Go tag data that uses a multi-select pattern converts to a HubSpot multi-checkbox or text property depending on volume.

Lime Go

Document / Attachment

maps to

HubSpot

File

1:1
Fully supported

Lime Go documents and files attached to contacts, companies, or deals re-upload to HubSpot Files. Inline files in Lime Go notes download and rehost in HubSpot's file storage. File size limits on the HubSpot side are checked — files exceeding 25MB split or flag for manual handling.

Lime Go

Owner

maps to

HubSpot

User (OwnerId)

1:1
Fully supported

Lime Go owner records resolve by email match against HubSpot users. A pre-migration audit reports any Lime Go owner without a corresponding HubSpot user — your team decides whether to invite them to HubSpot first or assign their records to a fallback owner. No record lands without a valid HubSpot OwnerId.

Lime Go

Tag

maps to

HubSpot

Custom Property or HubSpot List

1:1
Fully supported

Lime Go tags used for segmentation map to HubSpot custom properties (single or multi-select depending on tag volume) or HubSpot lists. High-frequency tags (more than 50 distinct values) convert to a multi-select property; lower-frequency tags become a single-select. We surface the tag distribution before migration so you choose the approach.

Lime Go

History Note

maps to

HubSpot

Engagement / Timeline Note

1:1
Fully supported

Lime Go history notes per record migrate to HubSpot's timeline as engagement notes with the original author and timestamp. Rich-text formatting in Lime Go notes is preserved where HubSpot's note format supports it. Notes attached to specific deals also link to the corresponding HubSpot deal timeline.

Lime Go

Lime Go User / Team

maps to

HubSpot

HubSpot User / Team

1:1
Fully supported

Lime Go users map to HubSpot users by email. Lime Go team structures map to HubSpot teams for reporting-scope alignment. If your Lime Go setup uses role-based access, we map it to HubSpot's permission sets — sharing rules and page layout assignments are destination-side configuration your HubSpot admin sets after migration.

Lime Go

Lime Go GDPR / Consent

maps to

HubSpot

HubSpot Subscription / Consent

1:1
Fully supported

Lime Go's GDPR functionality (consent tracking, anonymisation history) does not have a native HubSpot equivalent. We map consent records as HubSpot subscription-type custom properties with a source_consent_timestamp datetime field. Your HubSpot admin configures HubSpot's subscription types to match your consent categories post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Lime Go logo

Lime Go gotchas

High

No public REST API with documented rate limits

Medium

Minimum contract pricing of approximately €120/month

Medium

Nordic company enrichment data is read-only

Medium

Manual email logging required due to poor integrations

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Lime Go's flat tag model requires property-type decisions in HubSpot

    Lime Go stores segmentation data as flat tags on a contact — a contact can have any number of tags with no type enforcement. HubSpot requires properties to have a defined type (text, number, date, single-select, multi-select). We audit your Lime Go tag distribution before migration and surface whether tags should become a HubSpot multi-select property, individual HubSpot list memberships, or a combination. Tags with 50+ distinct values across your dataset default to a text property to avoid HubSpot's pick-list size limits. This decision happens in the discovery phase so HubSpot's schema is ready before data loads.

  • Lime Go N:N company-contact associations need primary-company election

    Lime Go allows a contact to be associated with multiple companies simultaneously. HubSpot contacts have one primary company association (the Company Associations feature on Enterprise handles secondary associations). We migrate the most-recently-modified Lime Go company association as the primary HubSpot company link and surface any secondary associations as a custom multi-select property (Company_2__c, Company_3__c) for manual reconciliation. If your team relies heavily on multi-company contact structures, discuss this with us during discovery — the election rule is configurable.

  • Lime Go's built-in Nordic company database enriches records in ways HubSpot cannot replicate natively

    Lime Go embeds 3.7 million Nordic company records with enrichment data — firmographics, industry classification, employee counts — that auto-populate when a company is entered. HubSpot's company enrichment requires a third-party integration (Clearbit, FullContact) or HubSpot's native data enrichment add-on. We preserve whatever enrichment data exists in your Lime Go company records as HubSpot company properties, but net-new enrichment in HubSpot requires your team to configure a data provider after migration. The Lime Go enrichment data migrates as-is; HubSpot's enrichment layer is a post-migration configuration decision.

  • HubSpot's marketing-contact billing model has no Lime Go equivalent to preserve

    Lime Go does not distinguish between marketing contacts and sales contacts for billing purposes — all contacts are equal. HubSpot bills based on marketing-contact count at the Marketing Hub level, which is a different economic model. We do not migrate any marketing-contact flag from Lime Go because none exists. Your team configures HubSpot's marketing-contact strategy (which contacts should be flagged as marketing) after migration, typically based on email subscription status and lifecycle stage in HubSpot. This is a post-migration business decision, not a data-migration task.

  • Lime Go workflows and automations do not migrate and have no HubSpot equivalent to map to automatically

    Lime Go automations (task triggers, stage-change notifications, assignment rules) exist in Lime Go's own automation engine and have no direct structural equivalent in HubSpot. We export Lime Go workflow definitions as a document for your HubSpot admin to use as a rebuild reference, but the migration itself is data-only. HubSpot's automation engine (workflows, sequences, bot flows) requires manual rebuild using your Lime Go automation definitions as the source. We recommend rebuilding your most-critical Lime Go automations in HubSpot before the go-live cutover so the team has at least the primary triggers in place on day one.

Migration approach

Six steps for a successful Lime Go to HubSpot data migration

  1. Audit Lime Go data model and export schema

    FlitStack AI connects to your Lime Go instance via API (read-only scoped access) and extracts the full object schema — standard fields, custom fields, tag distributions, pipeline names, and stage values. We generate a discovery report listing every object, field, and relationship that will migrate, with field-type recommendations for HubSpot property creation. This report is the basis for the HubSpot schema setup phase and the fixed-price quote.

  2. Create HubSpot custom properties and pipelines before data lands

    Before any data moves, FlitStack AI creates the HubSpot custom properties identified in the discovery audit — Lime Go custom fields become HubSpot contact, company, and deal properties with correct types (text, number, date, single-select, multi-select). Lime Go pipeline names create corresponding HubSpot deal pipelines with stage values mapped value-by-value. This step runs in parallel with your HubSpot admin configuring page layouts and permission sets, which is outside our scope but we provide the property list they need.

  3. Resolve owners and run deduplication

    FlitStack AI matches Lime Go owner email addresses against HubSpot user emails to assign HubSpot OwnerId to every contact and deal. Unmatched owners surface in a pre-migration flag report — your team resolves these (invite to HubSpot or assign a fallback owner) before the migration run commits. Simultaneously, we run deduplication on contacts and companies: email-based duplicate detection on contacts, domain+name detection on companies. Duplicates are flagged for your decision — merge, archive, or keep both — before the data load runs.

  4. Run sample migration with field-level diff

    A representative slice of your Lime Go data — typically 200–500 records spanning contacts, companies, deals, and a few activities — migrates first into your live HubSpot instance (test environment recommended). We generate a field-level diff comparing source values against HubSpot field values, so you can verify tag-to-property mapping, stage name mapping, owner resolution, and primary company assignment before the full run commits. You sign off on the sample diff before we proceed to the full migration.

  5. Execute full migration with delta-pickup cutover

    FlitStack AI runs the full migration in sequenced order: companies first (HubSpot requires them before contacts), then contacts, then deals (resolving CompanyId lookups correctly), then activities. A delta-pickup window of 24–48 hours after the initial load captures any records modified in Lime Go during the cutover window. The audit log records every operation — inserts, updates, skipped records, and errors. One-click rollback reverts the HubSpot instance to pre-migration state if reconciliation fails.

Platform deep dives

Context on both ends of the pair

Lime Go logo

Lime Go

Source

Strengths

  • Built-in Nordic company database with 3.7 million enriched business records for instant prospecting.
  • Visual adjustable sales pipeline with clear stage-by-stage deal tracking and team performance views.
  • User-friendly interface that sales teams adopt rapidly without extensive onboarding or training costs.
  • GDPR-compliant features including anonymisation, consent history tracking, and external data sharing controls.
  • Competitive pricing model with €40/user/month positioned below enterprise CRM alternatives for scaling Nordic teams.

Weaknesses

  • Limited third-party integrations require manual email logging and create data silos across communication channels.
  • No native project management capabilities—insufficient for teams needing CRM plus project tracking in one tool.
  • Batch task operations unavailable—users cannot group-select and update multiple reminders simultaneously.
  • Commenting system lacks nested replies, restricting collaborative note structure and team discussion depth.
  • No publicly documented API rate limits or comprehensive public REST API reference, complicating automated migration tooling.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Lime Go and HubSpot.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Lime Go: Not publicly documented.

  • Data volume sensitivity

    B

    Lime Go doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Lime Go to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Lime Go to HubSpot data migrations

Answers to the questions buyers ask most during Lime Go to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most Lime Go to HubSpot migrations complete in 48–72 hours for under 50,000 total records. The timeline breaks down as: schema setup (2–4 hours), owner resolution and deduplication (2–4 hours), sample migration with diff (4–8 hours), full migration run (12–48 hours depending on record count), and delta-pickup (24–48 hours). Larger setups with 500k+ records, multiple pipelines, or high tag-volume requiring property-type decisions extend to 5–7 days. The Lime Go API's pagination limits and rate thresholds are factored into our extraction scheduling so we don't trigger throttling on your source instance.

Adjacent paths

Related migrations to explore

Ready when you are

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