CRM migration
Field-level mapping, validation, and rollback between Badger Maps and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Badger Maps
Source
Salesforce Sales Cloud
Destination
Compatibility
11 of 12
objects map 1:1 between Badger Maps and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
48–96 hours
Overview
Badger Maps is a field-sales route planner and territory visualization tool that integrates with CRMs rather than replacing them. When teams migrate to Salesforce Sales Cloud, they bring Badger's core records — Accounts, Contacts, check-in logs, custom fields, and territory assignments — into Salesforce's full object model. Salesforce receives Accounts and Contacts identically to how other CRM migrations land, but Badger's check-in activities require mapping to Salesforce Tasks with geolocation metadata preserved in custom fields. Territory definitions are the hardest problem: Badger stores territory assignments as a property on Account and Contact records, while Salesforce's Territory Management (Enterprise tier and above) uses a separate Territory object and account-territory assignment rules. We map Badger territory data to Salesforce custom fields on Account by default, and surface the Territory Management alternative in the migration plan. Route data (the ordered sequence of stops) has no native Salesforce equivalent — we store it as a custom object with a parent AccountId foreign key. The migration uses Badger's REST API v2 for record export with webhook support for real-time sync during the delta window.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Badger Maps object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Badger Maps
Account
Salesforce Sales Cloud
Account
1:1Badger Accounts map 1:1 to Salesforce Accounts. The primary Account fields (name, address, phone, website) map directly. Badger's category/tag fields map to Salesforce custom pick-list or text fields on Account. Parent account hierarchy in Badger maps to Salesforce ParentId if present.
Badger Maps
Contact
Salesforce Sales Cloud
Contact
1:1Badger Contacts map to Salesforce Contacts when the record has an associated Account. If a Badger Contact has no company association, Salesforce requires an AccountId — we attach it to a default 'Unassigned' Account or create one placeholder Account per orphaned contact.
Badger Maps
Contact (without account link)
Salesforce Sales Cloud
Lead
1:manyBadger Contacts that have no primary Account AND are marked as prospects route to Salesforce Lead. The LastName field pulls from Badger's contact name; email, phone, and title map directly. If the contact has an email but no company, Lead conversion is recommended post-migration.
Badger Maps
Check-in
Salesforce Sales Cloud
Task
1:1Badger check-ins map to Salesforce Tasks with Type='Check-in'. The WhatId links to the parent Account record. Original Badger check-in timestamp maps to ActivityDate. GPS coordinates from Badger's location data are stored in custom Latitude__c and Longitude__c fields on the Task record.
Badger Maps
Check-in (Meeting type)
Salesforce Sales Cloud
Event
1:1Badger check-ins with log type 'Meeting' map to Salesforce Events with the original start/end time preserved. WhatId links to the Account. Meeting notes from Badger map to Event Description. Duration defaults to 30 minutes if Badger's appointment length is not set.
Badger Maps
Note
Salesforce Sales Cloud
Note
1:1Badger notes attached to Accounts or Contacts map to Salesforce Notes (modern Notes object, not the legacy Note). Original timestamps and the parent record link are preserved. Rich-text formatting in Badger notes is converted to Salesforce's note format, preserving bold, italic, and bullet points where possible.
Badger Maps
Territory
Salesforce Sales Cloud
Custom Field on Account (Territory__c)
1:1Badger territory assignments stored as a property on Account have no native Salesforce equivalent without Territory Management. We map them to a custom pick-list field (Territory__c) on Account. If Salesforce Territory Management is active in the destination org, we generate a mapping plan to populate the Territory object instead.
Badger Maps
Route
Salesforce Sales Cloud
Custom Object (Route__c + Route_Stop__c)
1:1Badger Route objects (ordered stop sequences) have no Salesforce equivalent. We create a Route__c custom object with a parent AccountId, route name, and optimization date. Child Route_Stop__c records hold each stop's AccountId, sequence order, scheduled time, and GPX waypoints as a custom text field.
Badger Maps
Custom Field (Text)
Salesforce Sales Cloud
Custom Field (__c)
1:1Badger custom fields created in Settings > Manage Fields map to Salesforce custom fields on the equivalent object (Account or Contact). The API name appends __c per Salesforce convention. Text fields up to 255 chars map to Text(255); longer text maps to Long Text Area(131,072). We flag any Badger custom field exceeding Salesforce limits before migration.
Badger Maps
Custom Field (Numeric)
Salesforce Sales Cloud
Custom Field (__c, Number)
1:1Badger numeric custom fields map to Salesforce Number fields on Account or Contact. Decimal precision and scale are inferred from the Badger field's stored values. We validate that Salesforce field-level security profiles include the migrated numeric fields for the correct user roles.
Badger Maps
Owner / User
Salesforce Sales Cloud
User
1:1Badger owner assignments on Accounts and Contacts are resolved by email match against Salesforce Users. If a Badger owner email has no matching Salesforce User, the record lands on a designated fallback owner and the unmatched owner email is preserved in a custom Source_Owner_Email__c field for admin review.
Badger Maps
Attachment / File
Salesforce Sales Cloud
Salesforce Files
1:1Files attached to Badger Accounts or Contacts are downloaded and re-uploaded to Salesforce Files (ContentDocument/ContentVersion model). File size limits apply: Salesforce default 25MB per file. Inline images embedded in Badger notes are extracted and hosted as Salesforce Files linked to the parent record.
| Badger Maps | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Account | Account1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Contact (without account link) | Lead1:many | Fully supported | |
| Check-in | Task1:1 | Fully supported | |
| Check-in (Meeting type) | Event1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Territory | Custom Field on Account (Territory__c)1:1 | Fully supported | |
| Route | Custom Object (Route__c + Route_Stop__c)1:1 | Fully supported | |
| Custom Field (Text) | Custom Field (__c)1:1 | Fully supported | |
| Custom Field (Numeric) | Custom Field (__c, Number)1:1 | Fully supported | |
| Owner / User | User1:1 | Fully supported | |
| Attachment / File | Salesforce Files1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Badger Maps gotchas
Route stop limit breaks optimization for high-volume days
Custom field migration requires pre-migration field discovery
CRM integration tier gates object availability
Check-in history retention depends on export cadence
No documented public bulk export API
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Audit Badger data export and pre-create Salesforce custom fields
FlitStack AI connects to Badger via REST API v2 using token-based authentication. We pull a full export of Accounts, Contacts, Check-ins, Notes, and any custom fields created in Settings > Manage Fields. Concurrently, your Salesforce admin (or our team) pre-creates the custom fields identified in the migration plan: Territory__c pick-list on Account, CheckIn_Latitude__c and CheckIn_Longitude__c on Task, Route__c and Route_Stop__c custom objects, and Source_System_ID__c fields on every object. Custom fields must exist in Salesforce before the migration tool can write to them.
Resolve Badger owners by email match against Salesforce Users
Badger owner assignments on Accounts and Contacts are resolved by matching the owner's email address against Salesforce User records. We generate an owner-resolution report before migration: matched owners map directly to Salesforce OwnerId; unmatched owners are flagged and assigned to a designated fallback Salesforce user. The fallback owner's email and the original Badger owner email are both preserved in Source_Owner_Email__c fields for post-migration admin review and correction.
Migrate Accounts and Contacts before Activities in foreign-key sequence
Salesforce requires AccountId on Contacts (Contact.AccountId is a required lookup) and WhatId on Tasks (Tasks must link to a parent Account or Contact). FlitStack AI sequences the migration in dependency order: Accounts first, then Contacts, then Check-ins as Tasks, then Notes. Route__c objects are created after Accounts since Route__c has an AccountId__c custom lookup. This sequencing ensures foreign keys resolve correctly and avoids the common 'foreign key integrity' error that occurs when child records land before their parents.
Run sample migration with field-level diff across 100–500 records
A representative slice of Accounts, Contacts, Check-ins, and Routes migrates first — typically 100–500 records spanning different account categories, territory assignments, and check-in log types. We generate a field-level diff report comparing the Badger source values against the Salesforce destination values for every mapped field. You verify territory assignment mapping, GPS coordinate capture on Tasks, and Route_Stop__c sequence ordering before the full run commits. Any field mapping errors are corrected in the migration plan and the sample re-runs.
Execute full migration with delta-pickup window and audit log
The full migration runs against Salesforce using the Bulk API for high-volume record batches. A delta-pickup window of 24–48 hours runs concurrently: any Badger records created or modified during the cutover window are captured and synced to Salesforce before final validation. FlitStack AI generates an audit log of every insert, update, and skip operation. One-click rollback reverts the Salesforce org to its pre-migration state if reconciliation fails. Post-migration, we deliver a summary report of record counts, custom field population rates, and any records that landed on the fallback owner.
Platform deep dives
Badger Maps
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Badger Maps and Salesforce Sales Cloud.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Badger Maps: Not publicly documented.
Data volume sensitivity
Badger Maps doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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