CRM

Migrate your Unanet CRM by Cosential data

AEC-specific CRM with proposal automation and relationship management for architecture, engineering, and construction firms. Deep vertical focus means deeply non-standard object schemas that require careful mapping in any migration.

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In its favor

Why people choose Unanet CRM by Cosential

The signal that keeps Unanet CRM by Cosential on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Purpose-built for AEC workflows — project pursuit pipelines, proposal automation, and firm qualification data are native objects, not bolted-on custom fields.

Proposal automation lets marketing teams generate submittals directly from CRM records, reducing the gap between business development and proposal production.

Strong Outlook integration and mobile app bring pursuit data to field teams working on active projects, a common pain point for construction CRM buyers.

20+ years in the AEC vertical means the data model reflects how architecture, engineering, and construction firms actually track relationships across projects.

Customers cite fast, helpful support as a differentiator, particularly for firms migrating from generic CRMs that lacked AEC-specific context.

Account Planning feature remains weak despite repeated user requests, leaving Business Development teams unsupported in long-term account strategy.

Navigation is widely criticized — convoluted search, hard-to-find dashboards, and a steep learning curve frustrate new users.

Double data entry is required in some workflows, particularly when integrating with financial systems or proposal tools outside the core CRM.

The interface is described as dated and clunky compared to modern CRM alternatives, affecting daily user experience.

Users report that the platform can be slow to load dashboards and reports, especially with large datasets accumulated over years.

Reasons to switch

Why people leave Unanet CRM by Cosential

The recurring reasons buyers give for replacing Unanet CRM by Cosential. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Unanet CRM by Cosential fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Deep AEC-native data model purpose-built for project-based relationship tracking and proposal generationProposal automation directly integrated with CRM data, eliminating manual re-entry for qualification packagesStrong company-association model handles multi-role contacts and firm hierarchy within a single object structureReputation and track record with 1,000+ AEC firms over 20+ years provides industry credibilityComprehensive Microsoft Outlook integration and mobile app support field teams working on projects

Weaknesses

Non-standard field names and AEC-specific object names require significant field-level mapping workAccount Planning feature is consistently under-developed and a pain point for Business Development teamsNavigation and search are widely criticized as convoluted, suggesting a dated UXCustom fields are not fully documented in the public API schema, making discovery a manual processPricing starts at $50/user/month with significant implementation costs, making it expensive for smaller AEC firms

Where it works

Mid-to-large AEC firms (50+ employees) managing multi-stage pursuit pipelines with complex company hierarchies across multiple projects and offices.Construction firms with field teams needing mobile access to pursuit data and Microsoft Outlook integration for distributed business development workflows.Architecture and engineering firms where marketing teams generate proposal submittals directly from CRM qualification records and project histories.Long-established AEC firms with decades of relationship data requiring a platform whose object model reflects how the industry tracks firm qualifications and project associations.AEC companies with established proposal workflows that map directly to Unanet's native pursuit-stage terminology and company-association chains.

Where it struggles

Professional services or manufacturing firms outside the AEC vertical whose sales processes use standard opportunity and account terminology incompatible with Unanet's pursuit-based model.Small AEC firms with fewer than 25 users where the $50/user/month pricing plus significant implementation costs create unfavorable return on investment.Organizations requiring robust account planning and strategic account management features to track multi-year relationship development.Teams prioritizing rapid user adoption and intuitive navigation, given consistent feedback that Unanet's interface is dated and search is convoluted.Firms with highly customized CRM workflows requiring flexible field configuration that maps to generic industry-standard object names.

Pricing tiers

Unanet CRM by Cosential pricing overview

Unanet CRM by Cosential starts at $50 per user per month for the Basic tier, with Professional and Enterprise tiers requiring a sales conversation. Implementation costs add $5,000-$10,000 for small firms and $20,000-$50,000+ for mid-market and enterprise AEC firms. There is no free tier.

Basic

Tier 1 of 3

$50/user/month

What's included

Core CRM functionality for Contacts, Companies, and PursuitsStandard pipeline and opportunity trackingMicrosoft Outlook integrationMobile app access (iOS and Android)Standard reporting and dashboards

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Pricing is informational. FlitStack AI does not bill on Unanet CRM by Cosential's schedule — see our quote-based pricing →

What gets migrated

Unanet CRM by Cosential object support

Object-by-object support for Unanet CRM by Cosential migrations. Per-pair details surface during scoping.

Companies

Fully supported

Companies map cleanly to standard Account objects. We preserve all standard fields and company associations. Company type (Architect, Engineer, Contractor, Owner) is stored as a picklist value that we map directly.

Contacts

Fully supported

Contacts are standard objects with name, email, phone, and role fields. We handle the Group Contact concept as a linked association rather than a separate object type. Contact-to-company relationships are preserved via the Company Association object.

Company Associations

Mapping required

Unanet's Company Association object links Contacts to Companies with a specific relationship role (e.g., Primary Contact, Project Manager, Estimator). We preserve these as a junction table but remap role values to the destination CRM's equivalent terminology.

Pursuits (Opportunities)

Mapping required

Pursuits are Unanet's pipeline object for AEC project-based opportunities. They include pursuit stage, probability, estimated value, and pursuit history. We map pursuit stages to destination pipeline stages and preserve the stage-history timestamp trail as a custom activity log.

Projects

Fully supported

Project records include project name, status, client, contract value, and project manager. We migrate Projects as standard Opportunity objects with project-specific fields preserved. Active vs. completed status is preserved as a lifecycle field.

Group Contacts

Mapping required

Group Contacts allow a single contact to belong to multiple company groups or roles within an AEC firm. We decompose these into Contact records with multiple Company Association rows rather than a separate object in most destination systems.

Qualifications

Mapping required

Qualification records track firm-level certifications, specialties, and past performance. These are stored as custom objects in Unanet. We map them to the destination's custom fields or a custom object and flag any that require custom field creation in the target.

Marketing Collateral

Mapping required

Proposal templates, project profiles, resumes, and government forms are stored as attachment-linked objects. We migrate attachments as document records and flag which ones are tied to a specific Company, Contact, or Pursuit for relationship preservation.

Custom Fields

Mapping required

Unanet allows extensive custom fields per object. We enumerate all custom fields during discovery, classify them by data type, and map them to destination custom fields. Any fields without a destination equivalent are flagged for customer review before import.

Attachments

Fully supported

Documents linked to Companies, Contacts, Pursuits, or Projects are migrated as file records with parent reference preserved. We handle PDF, DOCX, and image formats. File size limits are checked against the destination system during scoping.

Activities/Interactions

Fully supported

Calls, emails, meetings, and notes are stored as interaction records tied to any parent object. We migrate these in chronological order and preserve the linked entity reference. Note content is migrated as plain text with HTML stripped if the destination is plain-text only.

Gotchas

What to watch for in Unanet CRM by Cosential migrations

Issues we've hit on past Unanet CRM by Cosential migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Non-standard object names block naive field mapping

High

API requires Enterprise License agreement

Medium

Duplicate contact risk on bulk imports

Medium

Custom fields require manual schema enumeration

Low

Proposal templates carry template logic, not just data

How a Unanet CRM by Cosential migration works

Four steps, Unanet CRM by Cosential-specific

Connect

Enterprise API License Agreement required — not self-serve into Unanet CRM by Cosential. Scopes limited to read-only on the data we move.

Map

We translate Unanet CRM by Cosential-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Unanet CRM by Cosential quirks before production.

Migrate

Full migration with Unanet CRM by Cosential rate-limit handling. Rollback available throughout.

FAQ

Unanet CRM by Cosential migration FAQ

Answers to the questions buyers ask most during Unanet CRM by Cosential migration scoping. Not seeing yours? Book a call.

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Most Unanet CRM by Cosential migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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