CRM

Migrate your Rechat data

AI-powered real estate Super App merging CRM, marketing, listing tools, and transactions into one platform for brokers and agents across the US and Canada.

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In its favor

Why people choose Rechat

The signal that keeps Rechat on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Agents praised how the Marketing Center, Listing Tools, and CRM work together in one place, eliminating the need to switch between separate platforms for daily tasks.

Real-time two-way sync with Google and Outlook keeps contacts, calendar, and email metadata current across the platform without manual re-entry.

Deep MLS integration allows agents to pull listing data directly into marketing and communicate with clients using verified MLS information.

Rechat's Lucy AI assistant handles routine tasks and automations, allowing agents to focus on closings rather than administrative overhead.

Brokerages with 125+ agent licenses report low churn, citing compliance tools and admin oversight that give back-office teams visibility across the entire team.

Agents without Google or Outlook accounts report being unable to access full automation features, making Rechat feel incomplete as a standalone CRM.

A June 2025 Heroku/Salesforce outage knocked Rechat offline for an extended period, raising concerns about infrastructure dependency on a third-party cloud provider.

Users moving to platforms with published API documentation find Rechat's undocumented endpoints limiting when attempting programmatic data exports.

Rechat's AI assistant Lucy is tightly integrated, making workflows harder to replicate when agents switch to platforms with different automation paradigms.

Brokers seeking simpler per-seat pricing without tier-gated features find Rechat's enterprise-focused model harder to justify for small teams.

Reasons to switch

Why people leave Rechat

The recurring reasons buyers give for replacing Rechat. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Rechat fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

All-in-one platform replacing separate CRM, marketing suite, and listing tools with one interface and one login.Two-way real-time sync with Google and Outlook for contacts, calendar, and email metadata without third-party connectors.Deep MLS integration enables agents to market listings, pull data for clients, and track opens and clicks directly from the platform.AI assistant Lucy handles routine automations, freeing agents to focus on closings rather than administrative tasks.Built by brokers who ran one of Canada's largest online brokerages, addressing real pain points around tool fragmentation.

Weaknesses

Pricing is not publicly published, making it difficult to compare costs before a sales conversation.API documentation is sparse and undocumented endpoints make programmatic migration challenging without custom discovery work.Platform runs on Heroku/Salesforce infrastructure, adding third-party dependency risk as demonstrated by the June 2025 outage.Email body content is not stored — only metadata — so migrating email context requires additional handling or accepting data loss.Full functionality requires Google or Outlook connection, limiting use for teams on other email platforms.

Where it works

Large brokerages with 125+ agents in the US and Canada that need compliance oversight and centralized admin visibility across their entire team.Real estate agents and teams already using Google Workspace or Outlook who want two-way sync of contacts, calendar, and email metadata without third-party connectors.Brokerages wanting MLS-backed marketing where agents pull verified listing data directly into client communications and campaign materials.Teams prioritizing an all-in-one platform to eliminate daily switching between separate CRM, marketing, and listing tools.Regulated real estate markets where brokerages need audit trails, compliance controls, and centralized team management.

Where it struggles

Solo agents or small teams without Google or Outlook accounts, where full automation features remain inaccessible and the platform feels incomplete as a standalone CRM.Technical teams or integrators needing published API documentation to build custom exports or programmatic data migrations, since undocumented endpoints make automated extraction difficult.Non-US or non-Canadian markets where the deep MLS integration provides no direct value and the platform's real estate specificity becomes a constraint.Organizations requiring email body content migration or audit trails of historical email conversations, since Rechat stores only metadata—subject, teaser, and date.Teams that experienced the June 2025 Heroku/Salesforce outage or have low tolerance for third-party infrastructure dependency risk.

Pricing tiers

Rechat pricing overview

Rechat does not publish pricing on its website. Plans appear to be tiered by brokerage size and agent count, with an Enterprise tier for large brokerages with compliance and admin needs. Prospects must contact Rechat directly for a quote.

Starter / Professional

Tier 1 of 3

Not publicly published

What's included

Core CRM with Contact and Deal managementGoogle and Outlook two-way syncEmail metadata accessBasic marketing and listing toolsMobile app access

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Pricing is informational. FlitStack AI does not bill on Rechat's schedule — see our quote-based pricing →

What gets migrated

Rechat object support

Object-by-object support for Rechat migrations. Per-pair details surface during scoping.

Contacts

Fully supported

Contacts are the core People object in Rechat. We migrate all standard contact fields plus phone_confirmed status, designation, social links (Instagram, LinkedIn, TikTok, etc.), and any custom properties. Contact export to Excel is natively supported, which we use as a verification baseline alongside the API.

Companies

Mapping required

Companies exist as associated entities on Contacts. We map the company relationship and pull company-level fields where present. Companies do not have a standalone full export endpoint, so we derive company records from the contact association.

Deals

Fully supported

Deals is a first-class object with a dedicated feature flag on user records. We migrate deal records including stage, value, associated contacts, and pipeline assignments. Deals are available on all tiers and have a stable schema.

Listings

Mapping required

Listings are tightly coupled to MLS integration. We preserve listing records, addresses, statuses, and agent associations, but MLS-derived images and listing history may require re-syndication on the destination side. Listing-to-contact associations are migrated as custom link objects.

Searches

Mapping required

Saved Searches represent saved MLS criteria that agents use for client matching. We migrate search criteria and parameters, though automated search-match notifications are Rechat-native and will need manual re-enrollment in the destination system.

Tours

Mapping required

Tours represent scheduled property visits linked to Listings and Contacts. We migrate tour records with date, time, listing reference, and attendee information. Tour status and scheduling sync with Google/Outlook calendar.

Users

Fully supported

User records include timezone, user_type (Admin, Agent, etc.), features array, email_quota, and online_state. We migrate active users with their role and permissions. Shadow users and soft-deleted accounts are flagged separately.

Flows (Automations)

Not in this platform

Rechat Flows are internal automation objects (touch reminders, birthday celebrations, drip sequences). These are not exportable via API. We document what automations exist so customers can manually rebuild them in the destination platform.

Email Metadata

Mapping required

Rechat does not store email body content — only title, teaser, and date. We migrate the metadata and reconstruct the association to contacts, but the actual email body will need to remain in the connected Google/Outlook account and be re-linked if needed.

Calendar Events

Mapping required

Calendar events sync bidirectionally with Google and Outlook. We migrate event metadata (title, time, attendees) but the sync relationship must be re-established manually on the destination platform.

Marketing Campaigns

Mapping required

Campaigns are created in the Marketing Center with MLS integration. We migrate campaign records, audience lists, and open/click stats. Actual send history and email templates may require re-upload in the destination ESP.

Documents (PDF Forms)

Mapping required

Rechat supports HTML-to-PDF form mapping for compliance documents. We migrate document records and form field data, but the PDF rendering is Rechat-specific and may need re-creation in the destination platform.

Tags / Favorites / Alerts

Mapping required

Contact-level tags, favorites, and alerts are stored per-user. We migrate these as custom contact properties so they land in the destination CRM with the associated contact record.

Lucy AI Assistant Interactions

Not in this platform

Lucy AI conversation history and task completions are not exposed via API. We do not migrate AI interaction history. We document what Lucy automations were configured so customers can reconfigure on new platforms.

Gotchas

What to watch for in Rechat migrations

Issues we've hit on past Rechat migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Heroku/Salesforce outage risk impacts migration timing

High

Email bodies are never stored in Rechat

Medium

Flows automations are not exportable via API

Medium

Lucy AI assistant history is not accessible

Low

Contact export produces flat Excel, not relational data

How a Rechat migration works

Four steps, Rechat-specific

Connect

Not publicly documented into Rechat. Scopes limited to read-only on the data we move.

Map

We translate Rechat-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Rechat quirks before production.

Migrate

Full migration with Rechat rate-limit handling. Rollback available throughout.

FAQ

Rechat migration FAQ

Answers to the questions buyers ask most during Rechat migration scoping. Not seeing yours? Book a call.

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Most Rechat migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate Rechat.
Without the rebuild.

Free scoping call with a migration engineer. Tell us about your Rechat setup and destination — written quote back within a business day.

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