CRM

Migrate your OpenCRM data

UK-based mid-market CRM built on VtigerCRM heritage with all features unlocked at every tier, targeting price-conscious small-to-midsize teams who need a full CRM without enterprise pricing.

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In its favor

Why people choose OpenCRM

The signal that keeps OpenCRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

All features included at every tier — no paywalls for automation, reporting, or custom fields, making OpenCRM a predictable flat-cost option for teams that need full functionality without tier-gating.

Per-user pricing model that does not scale with contact volume, unlike HubSpot which bills on marketing contact count — attractive for businesses with large databases.

Strong customer service reputation (4.7/5 on Capterra) with consultancy, training, and support offered as standard bundled services rather than paid add-ons.

Built on the mature VtigerCRM codebase (5 million+ downloads since 2004), providing a stable and well-understood data architecture beneath the OpenCRM layer.

Web-based cloud deployment with no local installation required, marketed as an Anytime-Anywhere solution with automatic updates on new releases.

User interface looks and feels dated compared to modern CRM tools, with clunky navigation, hard-to-find menus, and a visual design that frustrates teams accustomed to contemporary UX.

Bugs and performance issues reported by some users including software freezing and unexpected behavior, particularly under heavy use or with large datasets.

Limited public API documentation and no developer community presence, making custom integrations and programmatic data access harder to implement without vendor involvement.

Smaller market share and review volume compared to major CRM platforms, meaning fewer community resources, third-party integrations, and migration guides are available online.

Reasons to switch

Why people leave OpenCRM

The recurring reasons buyers give for replacing OpenCRM. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where OpenCRM fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

All features available at every subscription tier with no feature paywalls or upgrade gates.Per-user flat-rate pricing independent of contact database size.Bundled consultancy, training, and support services included as standard.Built on the proven VtigerCRM open-source codebase with over 5 million downloads since 2004.Web-based deployment with automatic updates and no self-hosting complexity.

Weaknesses

Dated user interface and navigation UX compared to modern CRM competitors.Limited public API documentation and developer ecosystem.Small market share with fewer third-party integrations than major platforms.Reported bugs and performance issues under heavy or complex usage.Sparse community resources and migration guides available online.

Where it works

Small-to-midsize teams (roughly 5–50 users) in the UK seeking a full-featured CRM without the pricing tiers found in HubSpot or Salesforce.Businesses with large contact databases (tens of thousands of records) that would face prohibitive costs on contact-count billing models like HubSpot's.Organisations that value bundled consultancy, training, and support as standard inclusions rather than paid add-ons, particularly those without dedicated IT staff.UK-based companies preferring a locally-supported platform with a mature codebase (VtigerCRM, since 2004) and stable data architecture beneath the product.Teams that need all CRM functionality — automation, custom fields, reporting — at a single flat price tier without feature paywalls.

Where it struggles

Teams accustomed to modern SaaS interfaces experience friction with the dated UI, hard-to-navigate menus, and overall visual design of OpenCRM.Businesses requiring extensive API-driven integrations, programmatic data access, or custom automations face limited public API documentation and minimal developer community support.High-growth or high-volume environments where performance issues, reported bugs, and software instability surface under heavy or complex usage loads.Organisations seeking a rich third-party integration ecosystem — the smaller market share means fewer connectors, migration guides, and community resources than major CRM platforms.Teams with sophisticated UI/UX expectations or those evaluating CRMs alongside modern alternatives will find OpenCRM's interface a significant drawback.

Pricing tiers

OpenCRM pricing overview

OpenCRM charges a flat per-user monthly rate of £39 with all features unlocked at every subscription level. There is no per-contact billing, no marketing-contact surcharge, and no mandatory annual contract requirement — making it predictable for teams of any size with large databases.

Standard

Tier 1 of 1

£39/user/month

What's included

Per-user monthly pricingAll features included — no feature tieringWeb-based cloud accessAutomatic updatesEmail support included

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Pricing is informational. FlitStack AI does not bill on OpenCRM's schedule — see our quote-based pricing →

What gets migrated

OpenCRM object support

Object-by-object support for OpenCRM migrations. Per-pair details surface during scoping.

Contacts

Fully supported

Standard contact records with name, email, phone, address, and custom fields. Exportable via CSV from the contact list view. We map contact fields directly using the standard field names as they appear in the export column headers.

Companies

Fully supported

Company/Organisation records that serve as parent entities for Contacts. Companies must be imported before Contacts to preserve the relationship linkage. We validate that each Contact has a valid Company ID or name match before committing.

Deals

Fully supported

Deals are linked to either a Contact or a Company and carry pipeline stage, value, expected close date, and owner assignment. We map Deal fields including the pipeline stage name which may require value-mapping if the destination CRM uses different stage terminology.

Pipeline Stages

Mapping required

OpenCRM uses a configurable pipeline with user-defined stage names. Migration requires a stage-name map between source and destination stage values since they rarely align 1:1 across different CRM platforms.

Activities

Mapping required

Activity records (calls, meetings, tasks) are supported but stored with different date/time formats and owner fields. We normalize timestamps to UTC and map owner names to user IDs in the destination system.

Notes

Mapping required

Notes attached to contacts, companies, or deals require parent-entity mapping to preserve the correct association in the destination CRM. We run a post-import audit to verify note-parent linkage.

Custom Fields

Mapping required

OpenCRM supports custom fields on all primary objects. Custom field names and data types vary by implementation and must be discovered per-tenant during the scoping phase. We map them field-by-field with type coercion for mismatched formats (e.g., date vs. datetime).

Attachments

Mapping required

File attachments stored against contacts, companies, or deals are exportable via the UI but require separate handling from record data. We extract attachments to a file store and generate reference links in the destination CRM.

Users/Owners

Mapping required

User records and deal/contact ownership assignments must be mapped between systems. We use name matching with a lookup table for cases where user IDs do not correspond across source and destination.

Tags/Labels

Mapping required

Tag-based categorisation on contacts and companies is supported. Tags migrate as flat string arrays and may need to be converted to labels, lists, or a custom tag field in the destination system.

Gotchas

What to watch for in OpenCRM migrations

Issues we've hit on past OpenCRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Bulk import without CRM ID or ExternalID creates duplicate records

Medium

Import ordering dependency: Companies before Contacts

Medium

No documented public REST API for programmatic export

Low

Pipeline stage names are tenant-defined and require manual mapping

How a OpenCRM migration works

Four steps, OpenCRM-specific

Connect

API key (not publicly documented) into OpenCRM. Scopes limited to read-only on the data we move.

Map

We translate OpenCRM-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate OpenCRM quirks before production.

Migrate

Full migration with OpenCRM rate-limit handling. Rollback available throughout.

FAQ

OpenCRM migration FAQ

Answers to the questions buyers ask most during OpenCRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your OpenCRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.

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Most OpenCRM migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate OpenCRM.
Without the rebuild.

Free scoping call with a migration engineer. Tell us about your OpenCRM setup and destination — written quote back within a business day.

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