Migrate your eTrigue data
eTrigue DemandCenter is a drag-and-drop marketing automation platform built for SMBs and channel marketers. Its strength is campaign-centric lead nurturing, not a full CRM data model — so migration scope is narrow and workflow-driven.
In its favor
Why people choose eTrigue
The signal that keeps eTrigue on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Low barrier to entry for small marketing teams — users report getting a new hire productive within a few hours of first login, making it a common first marketing automation platform.
Strong lead nurturing and campaign automation capabilities with drag-and-drop workflow building that keeps non-technical marketers in control of execution.
Responsive support team that calls back within an hour and guides users through complex campaign setups — a frequently cited differentiator in G2 reviews.
Lead scoring accuracy is praised on G2 — users say the scoring 'nails high-intent prospects every time' without requiring manual formula configuration.
Specialization in channel and partner marketing programs makes it a natural fit for vendor-sponsor programs with multi-partner lead generation campaigns.
Workflow and automation capabilities are considered limited compared to broader platforms, with one reviewer noting they switched specifically because 'workflow and automation capabilities were a bit limited compared to other software on the market.'
UX and UI frustrations accumulate over time — users report 'minor UX frustrations when it came to renaming or reorganizing things,' creating friction for power users managing many campaigns.
The platform is perceived as better suited for small to medium teams, leading larger organizations to migrate toward enterprise-grade marketing automation with richer data models.
Pricing is opaque and quoted per-demo, which creates uncertainty and drives some buyers toward platforms with published tier-based pricing.
Reasons to switch
Why people leave eTrigue
The recurring reasons buyers give for replacing eTrigue. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where eTrigue fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
eTrigue pricing overview
eTrigue does not publish pricing on its website. Plans are quoted per demo, and the Lead Accelerator product appears to use program-based pricing rather than per-seat tiers. This aligns with eTrigue's positioning toward SMBs and channel marketers who typically evaluate pricing through sales conversations rather than self-serve tiers.
DemandCenter Starter
Tier 1 of 3
Not publicly listed — quoted per demo
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on eTrigue's schedule — see our quote-based pricing →
What gets migrated
eTrigue object support
Object-by-object support for eTrigue migrations. Per-pair details surface during scoping.
Prospects
Fully supportedProspects are the primary contact object in eTrigue. Standard fields (name, email, company, phone) export cleanly via CSV. We map Prospects 1:1 into Contacts in most destination CRMs, preserving email, company name, and status (Active / Opt-Out) as standard fields.
Custom Fields
Mapping requiredeTrigue supports Boolean, Text, and other custom field types defined under Settings > Prospect Settings > Prospect Fields. Boolean fields store a true/false with custom labels per value. We handle type mapping individually — Boolean maps to checkbox/dropdown depending on destination, and Text maps to single-line text.
Lead Scores
Mapping requiredeTrigue calculates composite Lead Scores from five sub-components: Campaign Score, Activity Score, Source Score, Relationship Score, and Buy Time Score. These are stored as separate numeric properties on the Prospect record. We preserve all five score dimensions as custom numeric fields in the destination so the scoring model can be rebuilt or compared.
3D Lead Scoring
Mapping requiredThe 3D Lead Scoring model enriches standard scoring with content-type engagement weighting. We export the 3D score as a composite value and note that destination platforms may not have a native equivalent — we map it to a custom numeric field.
Campaigns
Mapping requiredCampaigns are the central organizing object for all marketing activity in eTrigue. We map campaign names and response data to the destination's equivalent campaign or program object. Email send history tied to campaigns requires field-level mapping since not all CRMs model campaign members identically.
Activities / Activity History
Mapping requiredEach Prospect has an Activity History that records page views, email opens, form submissions, and campaign responses with timestamps. We export this as a structured activity log and map it to the destination CRM's activity or engagement timeline, preserving the sequence of events.
Landing Pages
Mapping requiredLanding pages are built in eTrigue's editor and host progressive forms. We export the form field definitions and map them to the destination CRM's equivalent form or web-to-record setup. Styling and layout do not carry over — only the field names and types.
Scheduled Exports
Mapping requiredeTrigue's Scheduled Exports feature allows recurring CSV exports from the Prospects list using saved search criteria. We note the criteria used in any active schedules so we can replicate the same segmentation logic in the destination's query or filter system.
Tags / Content Types
Mapping requiredContent Types are used internally to classify prospect engagement with different content categories. We export these as tag or label values and map them to the destination's tagging system.
Partners / Partner Programs
Mapping requiredFor customers using eTrigue Lead Accelerator for partner channel programs, partner organization data is often stored as a custom field or related entity. We map this to the destination's account or organization field and flag for review any partner-specific scoring logic that may need manual recreation.
| Object | Support | Notes |
|---|---|---|
| Prospects | Fully supported | Prospects are the primary contact object in eTrigue. Standard fields (name, email, company, phone) export cleanly via CSV. We map Prospects 1:1 into Contacts in most destination CRMs, preserving email, company name, and status (Active / Opt-Out) as standard fields. |
| Custom Fields | Mapping required | eTrigue supports Boolean, Text, and other custom field types defined under Settings > Prospect Settings > Prospect Fields. Boolean fields store a true/false with custom labels per value. We handle type mapping individually — Boolean maps to checkbox/dropdown depending on destination, and Text maps to single-line text. |
| Lead Scores | Mapping required | eTrigue calculates composite Lead Scores from five sub-components: Campaign Score, Activity Score, Source Score, Relationship Score, and Buy Time Score. These are stored as separate numeric properties on the Prospect record. We preserve all five score dimensions as custom numeric fields in the destination so the scoring model can be rebuilt or compared. |
| 3D Lead Scoring | Mapping required | The 3D Lead Scoring model enriches standard scoring with content-type engagement weighting. We export the 3D score as a composite value and note that destination platforms may not have a native equivalent — we map it to a custom numeric field. |
| Campaigns | Mapping required | Campaigns are the central organizing object for all marketing activity in eTrigue. We map campaign names and response data to the destination's equivalent campaign or program object. Email send history tied to campaigns requires field-level mapping since not all CRMs model campaign members identically. |
| Activities / Activity History | Mapping required | Each Prospect has an Activity History that records page views, email opens, form submissions, and campaign responses with timestamps. We export this as a structured activity log and map it to the destination CRM's activity or engagement timeline, preserving the sequence of events. |
| Landing Pages | Mapping required | Landing pages are built in eTrigue's editor and host progressive forms. We export the form field definitions and map them to the destination CRM's equivalent form or web-to-record setup. Styling and layout do not carry over — only the field names and types. |
| Scheduled Exports | Mapping required | eTrigue's Scheduled Exports feature allows recurring CSV exports from the Prospects list using saved search criteria. We note the criteria used in any active schedules so we can replicate the same segmentation logic in the destination's query or filter system. |
| Tags / Content Types | Mapping required | Content Types are used internally to classify prospect engagement with different content categories. We export these as tag or label values and map them to the destination's tagging system. |
| Partners / Partner Programs | Mapping required | For customers using eTrigue Lead Accelerator for partner channel programs, partner organization data is often stored as a custom field or related entity. We map this to the destination's account or organization field and flag for review any partner-specific scoring logic that may need manual recreation. |
Gotchas
What to watch for in eTrigue migrations
Issues we've hit on past eTrigue migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No public API means migration relies on CSV export only
Opt-Out status encoding in Status field export
Lead Score sub-components are five separate fields, not one
Partner program data stored in custom fields, not a native object
| Severity | Issue |
|---|---|
| High | No public API means migration relies on CSV export only |
| Medium | Opt-Out status encoding in Status field export |
| Medium | Lead Score sub-components are five separate fields, not one |
| Medium | Partner program data stored in custom fields, not a native object |
Leaving eTrigue?
Where eTrigue customers move next
12 destinations eTrigue can migrate to.
How a eTrigue migration works
Four steps, eTrigue-specific
Connect
Not publicly documented into eTrigue. Scopes limited to read-only on the data we move.
Map
We translate eTrigue-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate eTrigue quirks before production.
Migrate
Full migration with eTrigue rate-limit handling. Rollback available throughout.
FAQ
eTrigue migration FAQ
Answers to the questions buyers ask most during eTrigue migration scoping. Not seeing yours? Book a call.
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