Migrate your Reach data
Reach is a lightweight CRM for agents—likely real estate or insurance—with a user-friendly interface for managing contacts, digital content, and screen-based communications.
In its favor
Why people choose Reach
The signal that keeps Reach on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Users consistently rate Reach highly for ease of use—Capterra reviews cite its intuitive interface for managing digital content across multiple screens without steep learning curves.
The platform supports playlist and screen management for teams that need to coordinate visual or communication content across locations or agents.
Enterprise accounts offer centralized license management with reassignable seats, making it adaptable to teams with shifting headcounts.
Customers handling international operations have selected Reach for its multi-currency support and competitive pricing relative to alternatives like Shopify Payments.
Account managers are described as responsive and proactive, helping customers tailor workflows to specific business processes.
The platform has no publicly documented API, forcing teams with complex migration needs to rely on manual exports and spreadsheet-based imports that are error-prone and slow.
When Reach updated its portal for managing chargebacks, it moved dispute tracking to email threads, requiring customers to manually organize communication history outside the system.
Some users report that the platform's customization options feel limited once their business processes scale beyond basic contact and content management.
Skip-trace and data-append features available in comparable tools are not present, leading teams focused on lead enrichment to seek alternatives.
Customers needing robust reporting and analytics report that Reach's built-in dashboarding is insufficient for executive-level visibility.
Reasons to switch
Why people leave Reach
The recurring reasons buyers give for replacing Reach. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Reach fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Reach pricing overview
Reach prices per user per month with a 20% discount for annual billing. Agents pay $69/month (or $49/month billed annually) for the full Agent Account including Google/Outlook integration, task management, calendar sync for showings, and listing InfoPack. Admin/assistant seats add $49/month (or $29/month billed annually) for delegated task access and back-office visibility. No free trial is advertised; cancellation is described as flexible (cancel anytime).
Agent Account
Tier 1 of 3
$69/month, or $49/month billed annually (20% saving)
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Reach's schedule — see our quote-based pricing →
What gets migrated
Reach object support
Object-by-object support for Reach migrations. Per-pair details surface during scoping.
Contacts
Mapping requiredContacts appear to be the core record type in Reach, but the platform does not publish a field schema. We capture all visible contact columns during the initial export and map them to the destination CRM's contact object, flagging unmapped fields as custom properties.
Custom Properties
Mapping requiredThe platform's custom property model is not documented. We discover custom fields at export time by comparing the full column set against a baseline Reach contact export and carry them forward as custom fields in the destination.
Media Content
Mapping requiredReviews reference playlists and screen management, suggesting Reach stores media assets tied to contacts or accounts. We extract these as attachment-like records and associate them with the nearest contact or company record in the destination.
Companies/Accounts
Not in this platformNo evidence of a distinct Company or Account object was found in available Reach documentation or reviews. If the customer has structured company data in Reach, it is likely stored as contact properties. We handle this on a per-project basis during field mapping.
Activities/Engagements
Not in this platformThe export documentation makes no mention of activity history, call logs, or engagement timestamps. We do not migrate activity data unless a full column export confirms its presence.
Tags/Labels
Mapping requiredLabels or tagging functionality is implied by the content management workflows mentioned in reviews. We extract any tag-equivalent column from exports and apply them as tags in the destination CRM.
Users/Team Members
Fully supportedThe Enterprise tier at reachtheapp.com documents a seat-license model with reassignable admin accounts. User records with name, email, and role status are migratable.
Integrations
Not in this platformNo integration endpoints, webhook documentation, or third-party connector schema were found in available research. We treat integrations as out of scope for this platform.
| Object | Support | Notes |
|---|---|---|
| Contacts | Mapping required | Contacts appear to be the core record type in Reach, but the platform does not publish a field schema. We capture all visible contact columns during the initial export and map them to the destination CRM's contact object, flagging unmapped fields as custom properties. |
| Custom Properties | Mapping required | The platform's custom property model is not documented. We discover custom fields at export time by comparing the full column set against a baseline Reach contact export and carry them forward as custom fields in the destination. |
| Media Content | Mapping required | Reviews reference playlists and screen management, suggesting Reach stores media assets tied to contacts or accounts. We extract these as attachment-like records and associate them with the nearest contact or company record in the destination. |
| Companies/Accounts | Not in this platform | No evidence of a distinct Company or Account object was found in available Reach documentation or reviews. If the customer has structured company data in Reach, it is likely stored as contact properties. We handle this on a per-project basis during field mapping. |
| Activities/Engagements | Not in this platform | The export documentation makes no mention of activity history, call logs, or engagement timestamps. We do not migrate activity data unless a full column export confirms its presence. |
| Tags/Labels | Mapping required | Labels or tagging functionality is implied by the content management workflows mentioned in reviews. We extract any tag-equivalent column from exports and apply them as tags in the destination CRM. |
| Users/Team Members | Fully supported | The Enterprise tier at reachtheapp.com documents a seat-license model with reassignable admin accounts. User records with name, email, and role status are migratable. |
| Integrations | Not in this platform | No integration endpoints, webhook documentation, or third-party connector schema were found in available research. We treat integrations as out of scope for this platform. |
Gotchas
What to watch for in Reach migrations
Issues we've hit on past Reach migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No public API documentation discovered
Export files expire after 7 days
Platform object schema is undocumented
Multiple unrelated products share the Reach name
| Severity | Issue |
|---|---|
| High | No public API documentation discovered |
| Medium | Export files expire after 7 days |
| Medium | Platform object schema is undocumented |
| Low | Multiple unrelated products share the Reach name |
Leaving Reach?
Where Reach customers move next
12 destinations Reach can migrate to.
How a Reach migration works
Four steps, Reach-specific
Connect
Not publicly documented into Reach. Scopes limited to read-only on the data we move.
Map
We translate Reach-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Reach quirks before production.
Migrate
Full migration with Reach rate-limit handling. Rollback available throughout.
FAQ
Reach migration FAQ
Answers to the questions buyers ask most during Reach migration scoping. Not seeing yours? Book a call.
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Migrate Reach.
Without the rebuild.
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