CRM migration
Field-level mapping, validation, and rollback between Apollo ERP and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Apollo ERP
Source
Odoo CRM
Destination
Compatibility
12 of 12
objects map 1:1 between Apollo ERP and Odoo CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
Apollo ERP (Apollo.io) is a sales intelligence and engagement platform built around contacts, companies, and deals enriched with firmographic data, buying signals, and email sequencing. Its data model stores contacts with first name, last name, email, phone, title, and linked company; deals with name, amount, stage, close date, and owner; and custom contact/account/deal fields created through Apollo's API or UI. Apollo's sequences (automated email cadences) and engagement tracking are platform-native workflows with no structural equivalent in Odoo CRM. Odoo CRM uses a two-object model for the top of the funnel: crm.lead records can be flagged as either Lead or Opportunity via the type field, and the pipeline is organized by kanban stage columns tied to a crm.stage record per team. Contacts live in res.partner (with address, email, phone, website, and category fields); companies are also res.partner records distinguished by the is_company flag. Opportunities (crm.lead with type='opportunity') carry expected_revenue, partner_id (the customer account), and line_ids for sale order linking. Odoo's activity model uses mail.activity records linked to any res.model. We map Apollo contacts to res.partner (individual records), Apollo companies to res.partner (company records), and Apollo deals to crm.lead (opportunity type). Apollo's custom fields migrate as custom fields on res.partner (for contact/account fields) or crm.lead (for deal fields) using Odoo's ir.model.data / ir.model.fields mechanism. Activity history (calls, emails, meetings logged in Apollo) migrates as mail.message and mail.activity records. Apollo sequences and automation logic do not migrate — we export the sequence definitions as a structured JSON rebuild reference for Odoo automations, but the cadences must be rebuilt in Odoo using its mail.mass_mailing, mail.activity, and server-action tooling. Our migration engine reads Apollo via its REST API (respecting rate limits of 1,000 enrichments per hour on standard plans, higher on Organization tier). Data is transformed through a staging layer, validated against Odoo's required-field constraints (e.g., partner requires name and email or phone), then written via Odoo's XML-RPC/JSON-RPC API. A 24–48h delta window captures in-flight changes after the initial sync.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Apollo ERP object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Apollo ERP
Contact
Odoo CRM
res.partner
1:1Apollo contacts map to Odoo res.partner records with is_company=False. The partner's name is assembled from first_name and last_name (Apollo) into Odoo's display_name. Email, phone, mobile, title, and address fields map directly. If a contact has no email or phone, Odoo requires at least a name — we use the contact's full name as a fallback.
Apollo ERP
Company
Odoo CRM
res.partner (company)
1:1Apollo companies map to Odoo res.partner records with is_company=True. The company name becomes display_name, domain becomes website, industry is stored as category_id (a many2many tag), and employee count is stored as employee_count (an integer field on partner). The company's address fields map to street, city, state_id, country_id, and zip on the partner record.
Apollo ERP
Contact-Company Association
Odoo CRM
res.partner (parent_id)
1:1Apollo stores a primary_company_id on each contact. We map this to res.partner.parent_id — the individual contact's parent_id points to the company partner record. Apollo contacts without a primary company are migrated as standalone partners. Odoo enforces that child partners have a parent_id; contacts without a company are created without one and flagged for admin review.
Apollo ERP
Deal
Odoo CRM
crm.lead (opportunity)
1:1Apollo deals map to Odoo crm.lead records where type='opportunity'. Deal name becomes name, amount becomes expected_revenue, close_date becomes date_deadline, stage maps via value_mapping to an Odoo crm.stage record, and owner resolved by email match to Odoo res.users records. Deals without an amount are migrated with expected_revenue=0 and stage=first_open_stage.
Apollo ERP
Deal Pipeline
Odoo CRM
crm.team + crm.stage
1:1Apollo pipelines have no direct Odoo equivalent — Odoo organizes pipeline visibility by crm.team (sales team) and each team has its own set of crm.stage records. We map each Apollo pipeline to a crm.team with its own stage set. If the Odoo instance already has teams configured, we map Apollo pipelines to existing teams or create new ones based on pipeline names. Each pipeline stage becomes a crm.stage within that team.
Apollo ERP
Deal Stage
Odoo CRM
crm.stage
1:1Apollo deal stages are string labels ('Prospecting', 'Qualified', 'Demo Scheduled', 'Proposal Sent', 'Negotiation', 'Closed Won', 'Closed Lost'). Each maps to an Odoo crm.stage record within the target team. Stage probability is pulled from Odoo's default model or set per stage if Apollo has probability data. Closed Won and Closed Lost are Odoo's mandatory terminal stages; we ensure every Apollo pipeline maps to them or equivalent terminal stages.
Apollo ERP
Activity (Call/Email/Meeting/Note)
Odoo CRM
mail.message + mail.activity
1:1Apollo engagement records (calls, emails, meetings, notes) migrate as Odoo mail.message records linked to the target crm.lead or res.partner. Call logs use subtype 'mt_comment' with a custom 'Call' subtype flag; emails use 'email'; meetings create a calendar.event record plus a related mail.activity. Timestamps, body content, and owner (user_id) are preserved. Attachments on activities download and re-upload to Odoo's ir.attachment storage.
Apollo ERP
Custom Field (Contact)
Odoo CRM
res.partner custom field (x_*)
1:1Apollo custom fields on contacts (created via POST /api/v1/fields with modality='contact') require Odoo custom field creation in Settings > Technical > Models > Fields. We use the field label as display_name and generate a technical name with x_ prefix (Community) or without (Enterprise). Field type mapping: string/textarea → char/text, number → float or integer, date → date, datetime → datetime, boolean → boolean. Required flags are set if Apollo marked the field as required.
Apollo ERP
Custom Field (Company)
Odoo CRM
res.partner custom field (x_*)
1:1Apollo custom fields with modality='account' map to Odoo res.partner custom fields, same creation mechanism as contact custom fields. Both individual contacts and company partners can have the same custom field name — we create a single field on res.partner and it is available on both record types in Odoo.
Apollo ERP
Custom Field (Deal)
Odoo CRM
crm.lead custom field (x_*)
1:1Apollo deal custom fields (modality='opportunity') map to custom fields on the crm.lead model in Odoo. These are created the same way as partner custom fields. Note that crm.lead is the same model as crm.lead for leads — the field is available on both leads and opportunities in Odoo.
Apollo ERP
Sequence (Email Cadence)
Odoo CRM
No equivalent in Odoo CRM
1:1Apollo sequences (automated email cadences with step timing, A/B split, and delivery tracking) have no structural equivalent in Odoo CRM. Odoo's Email Marketing app handles mass campaigns but not individual rep-level sequences. We export sequence definitions as structured JSON — step order, delay days, subject, body template, and conditions — for a consultant to rebuild using Odoo server actions and mail.mass_mailing.
Apollo ERP
Owner / User
Odoo CRM
res.users
1:1Apollo stores owner_id on contacts, companies, and deals. We match Apollo owner email addresses against Odoo res.users records by email. Unmatched owners are flagged before migration — either the user is invited to Odoo first or records are assigned to a fallback Odoo user designated by the admin. No record lands in Odoo without a valid OwnerId (user_id) field.
| Apollo ERP | Odoo CRM | Compatibility | |
|---|---|---|---|
| Contact | res.partner1:1 | Fully supported | |
| Company | res.partner (company)1:1 | Fully supported | |
| Contact-Company Association | res.partner (parent_id)1:1 | Fully supported | |
| Deal | crm.lead (opportunity)1:1 | Fully supported | |
| Deal Pipeline | crm.team + crm.stage1:1 | Fully supported | |
| Deal Stage | crm.stage1:1 | Fully supported | |
| Activity (Call/Email/Meeting/Note) | mail.message + mail.activity1:1 | Fully supported | |
| Custom Field (Contact) | res.partner custom field (x_*)1:1 | Fully supported | |
| Custom Field (Company) | res.partner custom field (x_*)1:1 | Fully supported | |
| Custom Field (Deal) | crm.lead custom field (x_*)1:1 | Fully supported | |
| Sequence (Email Cadence) | No equivalent in Odoo CRM1:1 | Fully supported | |
| Owner / User | res.users1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Apollo ERP gotchas
Leave balance carry-forward errors on year-end migration
Chart of Accounts mapping requires manual chart design review
API rate limits throttle bulk export on lower-tier plans
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Audit Apollo data volume and custom field inventory
We connect to Apollo via read-only API credentials and enumerate all contacts, companies, deals, custom fields, and activity records. We produce a data inventory report showing record counts per object, custom field names and types, pipeline and stage names, and owner distribution. This report identifies the migration scope, flags contacts without companies, identifies duplicate companies, and surfaces any Apollo API rate-limit concerns before we write a single record to Odoo.
Create Odoo custom fields and stage structure
Before data moves, we create all required custom fields on res.partner and crm.lead in your Odoo instance. For Community edition we use the x_ prefix; for Enterprise we use clean technical names. We also create the crm.team records and crm.stage records for each Apollo pipeline, configuring stage names, probability, and fold state to match Apollo's stage model as closely as possible. This step requires an Odoo admin credential with technical access.
Resolve owners and validate partner hierarchy
We match Apollo owner email addresses against Odoo res.users records. Unmatched owners are listed in a resolution report — you either invite those users to Odoo or assign a fallback user. We also validate the contact-company parent_id chain: contacts without a primary company are flagged, and you define whether to create placeholder company records or allow standalone contacts. No record moves until the owner and hierarchy resolution is approved.
Run sample migration with field-level diff
A representative slice — typically 100–500 records spanning contacts, companies, deals, and activities — migrates first into a test Odoo database or sandbox. We generate a field-level diff showing source values and destination values for every mapped field, flagging any nulls, type mismatches, or value-mapping gaps. You review the diff and approve before the full run. This step is where we catch stage name mismatches, custom field type conflicts, and owner resolution failures before they affect your production data.
Execute full migration with delta-pickup window
The full migration runs against your Odoo production instance. Companies load first (res.partner with is_company=True), then contacts with parent_id resolution, then deals as crm.lead opportunity records. Activities follow, linked to their parent records. A 24–48h delta-pickup window captures any records created or modified in Apollo during the cutover. All operations are logged in a migration audit report. If reconciliation fails, one-click rollback reverts the Odoo database to its pre-migration state.
Platform deep dives
Apollo ERP
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Apollo ERP and Odoo CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Apollo ERP: Not applicable..
Data volume sensitivity
Apollo ERP doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Apollo ERP to Odoo CRM migration scoping. Not seeing yours? Book a call.
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