Migrate your ActiveDEMAND data
All-in-one marketing automation and CRM with strong call tracking and multi-touch attribution, now carved for the senior living vertical. Agencies and operators use it to unify campaigns, chat, and leads under one roof.
In its favor
Why people choose ActiveDEMAND
The signal that keeps ActiveDEMAND on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
ActiveDEMAND offers a generous free trial and usage-based pricing starting at $15/month, giving small teams and agencies a low-risk entry point without annual commitment requirements.
The platform combines marketing automation, CRM, call tracking, website chat, and appointment booking in one interface, reducing the need to pay for and integrate multiple separate tools.
Its call tracking and multi-touch buyer journey attribution features give marketing teams visibility into which campaigns and channels are actually driving phone leads and move-ins.
The Senior Living-specific pricing tiers and multi-community architecture make it one of the few platforms purpose-built for operators running multiple senior living properties.
Customers consistently cite fast, responsive support and a team that actively implements feature requests based on user feedback.
Report propagation latency frustrates users who need real-time or near-real-time analytics; data in dashboards can lag significantly behind actual campaign activity.
The platform's evolution toward Senior Living has narrowed its general-market positioning, making agencies in other verticals feel the feature set is less aligned with their needs over time.
Limited third-party integration depth compared to larger CRMs means teams that need deep Salesforce, Microsoft Dynamics, or HubSpot parity often find ActiveDEMAND falls short.
Some users report that documentation and training videos have not kept pace with software updates, creating a learning curve for new team members.
The API requires enrollment in the ActiveDEMAND Developer Partner Program, adding friction for teams that want to build custom integrations or automate data exports independently.
Reasons to switch
Why people leave ActiveDEMAND
The recurring reasons buyers give for replacing ActiveDEMAND. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where ActiveDEMAND fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
ActiveDEMAND pricing overview
ActiveDEMAND offers usage-based pricing starting at $15/month for small deployments, with named tiers for SMB and Corporate Marketer customers around $1,788 and $6,588 per year respectively. Senior Living operators have dedicated per-community pricing tiers starting around $250–$300/month. Unlike some competitors (e.g., Act-On), ActiveDEMAND offers both monthly and annual billing options.
Starter / Usage-Based
Tier 1 of 5
$15/month (usage-based)
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on ActiveDEMAND's schedule — see our quote-based pricing →
What gets migrated
ActiveDEMAND object support
Object-by-object support for ActiveDEMAND migrations. Per-pair details surface during scoping.
Contacts
Fully supportedActiveDEMAND Contacts carry standard fields (name, email, phone, company) plus custom Brand Custom Fields. We export all standard fields 1:1 and map any custom fields to their destination equivalents by name. Lists and segments are preserved as tag assignments on each contact.
Companies
Mapping requiredCompanies exist as a related object to Contacts but are not first-class in all API endpoints. We map Company records by name and address, merging duplicates where the destination CRM enforces company uniqueness.
Campaigns
Fully supportedCampaigns (email, funnel, multi-channel) are exported with their status, dates, and associated contact membership. Campaign-type distinction (email vs funnel vs event) maps to the destination's equivalent object type.
Automated Workflows
Mapping requiredWorkflow definitions are complex JSON structures. We export workflow names, step counts, and trigger conditions as metadata notes attached to the relevant Contact records. Full workflow reconstruction in the destination requires re-authoring the automation.
Forms
Mapping requiredForms and their field definitions are exported. The form body (HTML/CSS) is preserved as an attachment reference. Field-level mapping is required because form field names often diverge between platforms.
Landing Pages
Mapping requiredLanding page templates and content are exported as structured data with URL references. Styling and script embeds require manual reassembly in the destination CMS.
Funnels
Mapping requiredFunnel Builder maps multi-stage customer journeys. We export funnel names, stage definitions, and contact-stage assignments. Stage labels are mapped to destination pipeline stages or created as new ones.
Call Tracking Records
Fully supportedCall Tracking data includes source number, destination number, duration, recording URL, and linked Contact. We export these as structured Call Activity records, preserving the caller-to-contact linkage.
Chat Conversations
Mapping requiredWebsite Chat Virtual Assistant conversations include timestamps, messages, and visitor contact info. We export conversation metadata and text content as Activity records linked to the Contact.
Appointments
Fully supportedAppointment/Tour booking records include date, time, status, linked Contact, and community reference. We export these as Activity or Task objects in the destination with the original date preserved.
Brand Custom Fields
Mapping requiredActiveDEMAND supports custom field definitions per brand/tenant. These field schemas vary by account. We export the full field schema alongside the data so we can reproduce equivalent custom fields in the destination before loading contact records.
Lists/Segments
Fully supportedContact Lists and Segments are preserved by exporting a static list of contact IDs per list. We reconstruct the list in the destination as a static segment or Tag assignment on each contact record.
Reports/Analytics
Not in this platformAnalytics dashboards (Custom Dashboards, scheduled email reports) are configuration-bound and not portable across platforms. We export report definitions as metadata notes for manual re-creation. Historical aggregate numbers are not re-importable as discrete records.
Attachments
Mapping requiredFile attachments to contacts, campaigns, or forms are exported by URL reference. We download files to local storage and re-upload to the destination, maintaining filename and MIME type.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | ActiveDEMAND Contacts carry standard fields (name, email, phone, company) plus custom Brand Custom Fields. We export all standard fields 1:1 and map any custom fields to their destination equivalents by name. Lists and segments are preserved as tag assignments on each contact. |
| Companies | Mapping required | Companies exist as a related object to Contacts but are not first-class in all API endpoints. We map Company records by name and address, merging duplicates where the destination CRM enforces company uniqueness. |
| Campaigns | Fully supported | Campaigns (email, funnel, multi-channel) are exported with their status, dates, and associated contact membership. Campaign-type distinction (email vs funnel vs event) maps to the destination's equivalent object type. |
| Automated Workflows | Mapping required | Workflow definitions are complex JSON structures. We export workflow names, step counts, and trigger conditions as metadata notes attached to the relevant Contact records. Full workflow reconstruction in the destination requires re-authoring the automation. |
| Forms | Mapping required | Forms and their field definitions are exported. The form body (HTML/CSS) is preserved as an attachment reference. Field-level mapping is required because form field names often diverge between platforms. |
| Landing Pages | Mapping required | Landing page templates and content are exported as structured data with URL references. Styling and script embeds require manual reassembly in the destination CMS. |
| Funnels | Mapping required | Funnel Builder maps multi-stage customer journeys. We export funnel names, stage definitions, and contact-stage assignments. Stage labels are mapped to destination pipeline stages or created as new ones. |
| Call Tracking Records | Fully supported | Call Tracking data includes source number, destination number, duration, recording URL, and linked Contact. We export these as structured Call Activity records, preserving the caller-to-contact linkage. |
| Chat Conversations | Mapping required | Website Chat Virtual Assistant conversations include timestamps, messages, and visitor contact info. We export conversation metadata and text content as Activity records linked to the Contact. |
| Appointments | Fully supported | Appointment/Tour booking records include date, time, status, linked Contact, and community reference. We export these as Activity or Task objects in the destination with the original date preserved. |
| Brand Custom Fields | Mapping required | ActiveDEMAND supports custom field definitions per brand/tenant. These field schemas vary by account. We export the full field schema alongside the data so we can reproduce equivalent custom fields in the destination before loading contact records. |
| Lists/Segments | Fully supported | Contact Lists and Segments are preserved by exporting a static list of contact IDs per list. We reconstruct the list in the destination as a static segment or Tag assignment on each contact record. |
| Reports/Analytics | Not in this platform | Analytics dashboards (Custom Dashboards, scheduled email reports) are configuration-bound and not portable across platforms. We export report definitions as metadata notes for manual re-creation. Historical aggregate numbers are not re-importable as discrete records. |
| Attachments | Mapping required | File attachments to contacts, campaigns, or forms are exported by URL reference. We download files to local storage and re-upload to the destination, maintaining filename and MIME type. |
Gotchas
What to watch for in ActiveDEMAND migrations
Issues we've hit on past ActiveDEMAND migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
API access requires Developer Partner Program enrollment
Brand Custom Field schemas vary per account and must be exported first
Report dashboards and analytics aggregates are not portable
Multi-tenant community structure requires explicit mapping
| Severity | Issue |
|---|---|
| High | API access requires Developer Partner Program enrollment |
| High | Brand Custom Field schemas vary per account and must be exported first |
| Medium | Report dashboards and analytics aggregates are not portable |
| Medium | Multi-tenant community structure requires explicit mapping |
Leaving ActiveDEMAND?
Where ActiveDEMAND customers move next
12 destinations ActiveDEMAND can migrate to.
How a ActiveDEMAND migration works
Four steps, ActiveDEMAND-specific
Connect
API key (requires Developer Partner Program enrollment) into ActiveDEMAND. Scopes limited to read-only on the data we move.
Map
We translate ActiveDEMAND-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate ActiveDEMAND quirks before production.
Migrate
Full migration with ActiveDEMAND rate-limit handling. Rollback available throughout.
FAQ
ActiveDEMAND migration FAQ
Answers to the questions buyers ask most during ActiveDEMAND migration scoping. Not seeing yours? Book a call.
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