Migrate from Outlaw Practice to Mailchimp

Outlaw Practice clients map to Mailchimp subscribers. The client's email address is the primary key — contacts without a valid email address cannot be imported into Mailchimp and are flagged before migration. FlitStack validates email deliverability against Mailchimp's syntax and domain checks before insert.

Outlaw Practice firm/company records map to Mailchimp's built-in COMPANY merge field on each subscriber. If a client is associated with multiple firms in Outlaw (rare), the primary firm maps to COMPANY and secondary associations are stored as tags for reference.

Outlaw Practice cases have no direct Mailchimp equivalent — Mailchimp has no case or matter object. FlitStack maps the case status (active, pending, closed, archived) to a Mailchimp tag group called Case_Status so each contact carries their matter's current status. Matter number maps to a custom merge field Matter_Number__c for reference.

Outlaw Practice billing records (line items, hours, rates, invoice IDs) have no Mailchimp equivalent. FlitStack exports these as a separate reference CSV tied to contacts by email address. Firms can use the export to rebuild invoice narratives inside Mailchimp campaigns or keep billing in Outlaw Practice.

Outlaw Practice document and attachment storage does not map to Mailchimp. File names, document types, and storage paths are exported as a reference CSV linked to client email for audit trail purposes. Actual file re-hosting is outside the Mailchimp audience model.

Court dates and calendar events in Outlaw Practice have no Mailchimp equivalent. FlitStack exports calendar entries as a reference CSV keyed to client email so firms can reconstruct event-triggered email sequences such as hearing reminders, filing deadline alerts, and client meeting follow-ups within Mailchimp after migration is complete.

Practice area in Outlaw Practice (Family Law, Estate Planning, Criminal Defense, etc.) maps to a Mailchimp tag group called Practice_Area. Each contact receives one practice-area tag based on their primary matter. A custom merge field Practice_Area__c stores the same value as a field for segmentation use in Mailchimp reports.

Outlaw Practice client status values (active, inactive, prospective, archived) map one-to-one as tags in the Client_Status tag group. Each contact receives a status tag reflecting their current relationship with the firm. A custom merge field Client_Status__c stores the same value for conditional content use in Mailchimp campaigns.

Outlaw Practice custom fields bar_number and billing_rate have no Mailchimp standard equivalent. FlitStack creates custom merge fields BAR_NUMBER__c (text, max 255 chars) and BILLING_RATE__c (text, max 255 chars) in the Mailchimp audience before import. billing_rate is stored as text because Mailchimp merge fields do not support currency formatting natively.

Outlaw Practice tracks how clients were acquired (referral, website inquiry, advertising campaign, etc.). These source values become a Mailchimp tag group called Client_Source, with one source tag per contact. A custom merge field Client_Source__c stores the same value for acquisition-channel segmentation in Mailchimp reporting dashboards.