Migrate your Freshmarketer data
Marketing automation platform from Freshworks targeting SMBs with email, SMS, WhatsApp, and AI-driven lead scoring. Competes on price against HubSpot and Salesforce but has a narrower ecosystem.
In its favor
Why people choose Freshmarketer
The signal that keeps Freshmarketer on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Freshworks charges a fraction of what Salesforce or HubSpot Enterprise costs for comparable marketing automation features, making it a budget-conscious choice for SMBs scaling their first CRM stack.
The Freshworks ecosystem bundles helpdesk, CRM, chat, and telephony under one vendor, reducing the number of vendor relationships for small teams that lack dedicated IT staff.
Funnel visualization and heatmap tools are included at every paid tier, giving marketing teams web analytics without purchasing a separate tool.
AI-driven lead scoring and predictive segmentation are native features rather than paid add-ons, allowing teams to prioritize leads without manual spreadsheet work.
The free plan provides 100 marketing contacts and 100 emails per month, letting teams validate the platform fit before committing to a paid tier.
After migrating from Freshmarketer Classic to Freshsales Suite, ongoing Journeys stop executing and must be manually replayed, disrupting nurture sequences mid-campaign.
Post-migration, only the account admin retains access by default — other team members must be re-provisioned, causing temporary access gaps during cutover.
The out-of-place migration disables all outgoing emails automatically; teams that forget to re-enable them miss every scheduled campaign for days.
API integrations referencing the Leads object break post-migration because Leads become Contacts in the new platform, requiring code changes that some teams discover post-cutover.
Marketing Contacts billing — paying per contact in campaigns rather than per stored contact — creates unexpected cost spikes when teams send large campaigns to broad segments.
Reasons to switch
Why people leave Freshmarketer
The recurring reasons buyers give for replacing Freshmarketer. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Freshmarketer fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Freshmarketer pricing overview
Freshmarketer uses a per-user-seat model with a marketing contact add-on above the included threshold. The free plan is deliberately limited to 100 contacts and 100 emails per month. Paid tiers add multichannel delivery, AI lead scoring, and advanced Journey builder. Enterprise pricing is opaque — most reviews note Freshmarketer undercuts Salesforce and HubSpot Enterprise by a significant margin.
Free
Tier 1 of 4
$0/month
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Freshmarketer's schedule — see our quote-based pricing →
What gets migrated
Freshmarketer object support
Object-by-object support for Freshmarketer migrations. Per-pair details surface during scoping.
Contacts
Fully supportedStandard CRM contact records with email, phone, address, lifecycle stage, and owner assignment. Email address is the deduplication key during migration. Custom contact fields are supported but require field-level mapping to the destination schema.
Companies
Fully supportedOrganization records with company name, domain, industry, and address. Linked to contacts via org_contact_id. We preserve company-contact associations at migration time and remap lookup IDs to the destination.
Leads
Mapping requiredThe Leads object exists only in Freshsales products and not in Freshmarketer standalone. When migrating from a Freshmarketer-only account, there are no Leads to migrate. When migrating from Freshsales Suite into Freshmarketer, we map Leads to Contacts and preserve Lead_Status as a custom contact property.
Deals
Fully supportedPipeline-based deal records with stage, amount, close date, and owner. We preserve pipeline stage names and remap them to destination pipeline stages. Custom deal fields require mapping against the destination's pipeline schema.
Activities
Fully supportedEmail logs, email conversations, sales activities, and calls. Activities are timestamped records attached to contacts or companies. We migrate activity history as a chronological log and flag any attachments that need separate file migration.
Segments
Mapping requiredFreshmarketer uses its own Segment catalog for audience filtering. Segments do not have a direct equivalent in most destination CRMs. We map segment criteria to static lists or dynamic audiences in the destination, noting that behavior may differ.
Journeys
Mapping requiredMarketing automation workflows (Journeys) cannot be exported as executable logic via the API. We capture Journey configuration as a structured reference document and migrate enrolled contact state — which contacts were in which Journey at cutover — so the customer can replay journeys manually.
Custom Fields
Mapping requiredCustom fields on contacts, companies, and deals are supported via API but require explicit mapping per field. Field type differences (dropdown vs. text, date formats, multi-select) must be resolved during the schema mapping phase.
Marketing Contacts
Mapping requiredMarketing Contacts is a billing concept in Freshmarketer — contacts targeted in email, SMS, or WhatsApp campaigns. We flag which contacts were marketing contacts at migration time so the destination billing model can be set correctly.
Attachments
Mapping requiredFile attachments on contacts, deals, and activities are stored separately from the record itself. We export attachments to a file store and create linked records at the destination, preserving the association to the parent object.
Users
Fully supportedUser accounts including name, email, role, and team assignment. Owner fields on Contacts, Deals, and Activities reference User IDs. We remap User IDs to the destination's user directory.
Tags
Fully supportedLabels applied to contacts, companies, and deals. Tags migrate as a flat string list and are re-applied at the destination. No tag hierarchy exists in Freshmarketer.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Standard CRM contact records with email, phone, address, lifecycle stage, and owner assignment. Email address is the deduplication key during migration. Custom contact fields are supported but require field-level mapping to the destination schema. |
| Companies | Fully supported | Organization records with company name, domain, industry, and address. Linked to contacts via org_contact_id. We preserve company-contact associations at migration time and remap lookup IDs to the destination. |
| Leads | Mapping required | The Leads object exists only in Freshsales products and not in Freshmarketer standalone. When migrating from a Freshmarketer-only account, there are no Leads to migrate. When migrating from Freshsales Suite into Freshmarketer, we map Leads to Contacts and preserve Lead_Status as a custom contact property. |
| Deals | Fully supported | Pipeline-based deal records with stage, amount, close date, and owner. We preserve pipeline stage names and remap them to destination pipeline stages. Custom deal fields require mapping against the destination's pipeline schema. |
| Activities | Fully supported | Email logs, email conversations, sales activities, and calls. Activities are timestamped records attached to contacts or companies. We migrate activity history as a chronological log and flag any attachments that need separate file migration. |
| Segments | Mapping required | Freshmarketer uses its own Segment catalog for audience filtering. Segments do not have a direct equivalent in most destination CRMs. We map segment criteria to static lists or dynamic audiences in the destination, noting that behavior may differ. |
| Journeys | Mapping required | Marketing automation workflows (Journeys) cannot be exported as executable logic via the API. We capture Journey configuration as a structured reference document and migrate enrolled contact state — which contacts were in which Journey at cutover — so the customer can replay journeys manually. |
| Custom Fields | Mapping required | Custom fields on contacts, companies, and deals are supported via API but require explicit mapping per field. Field type differences (dropdown vs. text, date formats, multi-select) must be resolved during the schema mapping phase. |
| Marketing Contacts | Mapping required | Marketing Contacts is a billing concept in Freshmarketer — contacts targeted in email, SMS, or WhatsApp campaigns. We flag which contacts were marketing contacts at migration time so the destination billing model can be set correctly. |
| Attachments | Mapping required | File attachments on contacts, deals, and activities are stored separately from the record itself. We export attachments to a file store and create linked records at the destination, preserving the association to the parent object. |
| Users | Fully supported | User accounts including name, email, role, and team assignment. Owner fields on Contacts, Deals, and Activities reference User IDs. We remap User IDs to the destination's user directory. |
| Tags | Fully supported | Labels applied to contacts, companies, and deals. Tags migrate as a flat string list and are re-applied at the destination. No tag hierarchy exists in Freshmarketer. |
Gotchas
What to watch for in Freshmarketer migrations
Issues we've hit on past Freshmarketer migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Marketing Contacts billing model affects migration scoping
Email-based contact merging during Freshsales Suite migration
Journeys stop executing post-migration with no auto-resume
API rate limit of 1000 requests per hour caps migration throughput
Outgoing emails disabled after migration require manual re-enablement
| Severity | Issue |
|---|---|
| High | Marketing Contacts billing model affects migration scoping |
| High | Email-based contact merging during Freshsales Suite migration |
| Medium | Journeys stop executing post-migration with no auto-resume |
| Medium | API rate limit of 1000 requests per hour caps migration throughput |
| Medium | Outgoing emails disabled after migration require manual re-enablement |
Leaving Freshmarketer?
Where Freshmarketer customers move next
12 destinations Freshmarketer can migrate to.
How a Freshmarketer migration works
Four steps, Freshmarketer-specific
Connect
API key into Freshmarketer. Scopes limited to read-only on the data we move.
Map
We translate Freshmarketer-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Freshmarketer quirks before production.
Migrate
Full migration with Freshmarketer rate-limit handling. Rollback available throughout.
FAQ
Freshmarketer migration FAQ
Answers to the questions buyers ask most during Freshmarketer migration scoping. Not seeing yours? Book a call.
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Migrate Freshmarketer.
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