CRM

Migrate your Close data

Sales CRM built around outbound communication — phone, email, and SMS in one thread. Teams that live in calling campaigns pick Close for its dialer stack and unified inbox, but the feature boundary is firm and the mobile experience lags.

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In its favor

Why people choose Close

The signal that keeps Close on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Built-in calling, SMS, and email on a single platform eliminates juggling multiple tools for outbound sales teams running high-volume campaigns.

The unified inbox brings every lead touchpoint into one thread, making it easy to see full conversation history without switching tabs.

Pricing is straightforward and per-seat with no hidden marketing-contact billing, so teams know exactly what they will pay as they add users.

Users consistently cite the intuitive interface and minimal training required as the reason they picked Close over Salesforce or HubSpot.

Power Dialer and Predictive Dialer on Growth and Scale tiers automate the call cadence that slows manual dialers down.

The feature set is deliberately narrower than enterprise CRMs — advanced reporting, deep customisation, and workflow complexity lag behind Salesforce and HubSpot.

Mobile app navigation receives consistent complaints; users report missed call notifications and the need to reopen the app frequently to stay current.

Teams needing native Slack integration without a Zapier workaround find the gap frustrating, especially at the lower pricing tiers.

Some users report that Close lacks Serbian number support and has limited inbox management compared to dedicated helpdesk tools.

Reasons to switch

Why people leave Close

The recurring reasons buyers give for replacing Close. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Close fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Unified inbox combining email, SMS, and call history in a single thread per Lead or Contact.Built-in dialer stack — Power Dialer and Predictive Dialer — without requiring a third-party VoIP integration.Per-seat pricing with no separate marketing-contact billing model, making cost predictable as teams grow.Clean API with structured endpoints for Leads, Contacts, Opportunities, and Custom Activities using API-key authentication.Strong G2 rating (4.7/5 from 2,030 reviews) with consistent praise for ease of use and onboarding speed.

Weaknesses

Mobile app is widely criticised for navigation friction, missed notifications, and the need to reopen to refresh call status.Feature set is intentionally lean — advanced custom reporting, deep customisation, and complex workflow logic are more limited than Salesforce or HubSpot.Native Slack integration is absent without a Zapier or API workaround, frustrating teams that rely on Slack for sales team communication.Custom Objects and Custom Activities are powerful but add migration complexity due to their dependency ordering requirements.

Where it works

Small to mid-sized sales teams running high-volume outbound calling campaigns where the Power Dialer or Predictive Dialer replaces manual dialing workflows.SaaS startups and growth-stage companies in the US, Canada, GB, or AU markets needing built-in phone, email, and SMS on a single platform without assembling a fragmented stack.Small businesses with up to 50 employees that need per-seat pricing predictability and a clean interface that requires minimal onboarding overhead.Teams that have migrated from Pipedrive or HubSpot seeking a narrower, faster CRM where the communication thread per Lead or Contact keeps reps in a single view.Organizations on Growth ($99/seat) or Scale ($139/seat) tiers that can access automated workflows, Custom Activities, and role-based permissions to scale their outbound motion.

Where it struggles

Field sales or mobile-heavy teams where reps manage contacts primarily from a phone or tablet; the mobile app draws consistent complaints about navigation friction and stale call status.Large enterprises or teams with complex, multi-stage approval workflows that require deep custom reporting, sophisticated automation branching, and extensive object-level customisation beyond what Custom Objects handle simply.Organisations that have Slack as their primary internal communication channel and need native CRM-to-Slack alerts, mentions, or deal-update notifications without a Zapier or API workaround.Teams operating in regions outside Close's native phone support (US, CA, GB, AU) or needing Serbian number integration, which users explicitly flag as a gap.Inbound-heavy teams that prioritise helpdesk-style inbox management, shared ticket queues, and customer service SLA tracking over sales-focused activity sequencing.

Pricing tiers

Close pricing overview

Close prices per seat across four tiers from $9 to $149 per user per month, with annual discounts of roughly 20%. The calling features that define the product — Power Dialer, Predictive Dialer — require Growth or Scale. Call and SMS usage is charged separately from the subscription.

Solo

Tier 1 of 4

$9/seat/month (billed annually)

What's included

Unlimited contacts and leadsBuilt-in email and SMSCentralised inbox and task listsAdvanced lead and activity filtersNo calling features

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Pricing is informational. FlitStack AI does not bill on Close's schedule — see our quote-based pricing →

What gets migrated

Close object support

Object-by-object support for Close migrations. Per-pair details surface during scoping.

Leads

Fully supported

Leads is Close's primary record type for prospects. We migrate Leads with all standard fields (name, email, phone, status, owner) and preserve the lead status label. Where the destination lacks a separate Lead object, we merge Leads into Contacts and carry the original status as a custom Contact property.

Contacts

Fully supported

Contacts in Close are associated with a company and carry direct contact details. We migrate Contact records with name, email, phone, organisation, and owner assignment. Contacts and Leads share much of the same schema but are queried separately via the API.

Opportunities

Fully supported

Opportunities sit on Pipelines and carry value, stage, expected close date, and owner. We map Opportunity fields 1:1 and preserve the pipeline-stage reference, recreating the pipeline structure in the destination if it does not already exist.

Pipelines

Fully supported

Pipelines are containers for Opportunity stages. We create the Pipeline record first, then map each stage in order. Stage names and ordering are preserved. Custom pipeline columns are carried as Opportunity custom fields if the destination supports them.

Pipeline Stages

Fully supported

Stages belong to a Pipeline and have a display order and optional probability weight. We migrate stage definitions alongside their parent Pipeline and map the stage probability to the destination's close probability field where available.

Activities (Calls, Emails, SMS, Tasks)

Mapping required

Activities are the event history attached to a Lead or Contact. Call logs, emails, and SMS are stored as distinct activity types. JSON export captures the full activity array; CSV export omits it entirely. We always request JSON for activity data and chunk records by date range to stay within Close's rate limits.

Custom Fields

Mapping required

Custom Fields exist per-object: Lead Custom Fields, Contact Custom Fields, Opportunity Custom Fields. We read the field definition (type, choices, required flag) via the API, then create matching fields in the destination before importing values. Choice-based fields require us to sync the option list explicitly.

Custom Activities

Mapping required

Custom Activities are user-defined activity types with their own schema. The parent Custom Activity Type must be created in the destination first. We sequence this: create type, create type-specific Custom Fields, then import activity instances. This is the most complex object to migrate correctly.

Custom Objects

Mapping required

Custom Objects are fully user-defined record types introduced for data that does not fit Leads, Contacts, or Opportunities. They require the same two-step approach as Custom Activities — create the Custom Object Type and its Custom Fields before importing instances. Support depends on the destination platform.

Attachments

Mapping required

Attachments on Leads and Contacts are downloadable via the API. During migration we retrieve them and re-upload to the destination's corresponding record. The attachment file itself is preserved; any in-app annotation or comment on the attachment is not carried.

Smart Views

Mapping required

Smart Views are saved Lead searches with filter criteria. We export the filter configuration as a named saved view. Since Smart Views can only be created from the Leads tab (not the Contacts tab), we note this constraint and replicate the filter logic in the destination's equivalent saved-search feature.

Users / Team Members

Mapping required

Users in Close carry name, email, role, and team membership. We map Users to the destination's user records but cannot replicate internal permissions, role-based access control settings, or Lead visibility rules without explicit configuration from the customer.

Workflows

Not in this platform

Workflows automate tasks and outreach sequences based on triggers and steps. They are only available on Growth and Scale plans and contain rule logic tightly coupled to Close's event model. We do not migrate Workflows; we flag them during scoping and advise customers to document their active workflows manually for reconfiguration in the destination.

Call Recordings

Mapping required

Call recordings are stored in Close and accessible via the API as audio files. We download recordings and upload them to the destination as attachments on the matching activity record. Retention of metadata (duration, date, owner) is preserved through the activity mapping.

Gotchas

What to watch for in Close migrations

Issues we've hit on past Close migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

CSV exports drop all activity history silently

Medium

Smart Views can only export from the Leads tab

Medium

Workflows gatekept behind Growth and Scale plans

Medium

Custom Activities require strict dependency ordering

Low

Rate limits enforced per endpoint group

How a Close migration works

Four steps, Close-specific

Connect

API key (basic auth — API key as username, empty password) into Close. Scopes limited to read-only on the data we move.

Map

We translate Close-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Close quirks before production.

Migrate

Full migration with Close rate-limit handling. Rollback available throughout.

FAQ

Close migration FAQ

Answers to the questions buyers ask most during Close migration scoping. Not seeing yours? Book a call.

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Most Close migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate Close.
Without the rebuild.

Free scoping call with a migration engineer. Tell us about your Close setup and destination — written quote back within a business day.

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