Migrate from Lead Guerrilla to Freshsales

Lead Guerrilla Contacts map directly to Freshsales Contacts. We extract all standard fields (first_name, last_name, email, phone, address) and custom properties including the numeric lead_score value, which we write to a custom numeric field (e.g., lg_lead_score__c) in Freshsales. Tags assigned to the Contact migrate as Freshsales Tags. The contact-to-company linkage migrates as the Freshsales Contact's AccountId lookup resolved against the Account records created from Lead Guerrilla Companies.

Lead Guerrilla Company records map to Freshsales Accounts. We use the Company name as the Account Name and the Company website as the Account Website field. If the Company has a unique domain, it becomes the Account's Website field for dedupe during import. Account is created before Contact import so the AccountId lookup is satisfied at the moment of Contact insert. Company-level Tags migrate as Account Tags.

Lead Guerrilla Campaign configuration (channel assignments, timing rules, enrollment triggers, multi-channel sequences across email, SMS, Twitter, web notifications) does not have an exportable equivalent in Freshsales. We export campaign metadata (name, status, channel assignments, timing rules) and deliver a Campaign Reimplementation Playbook that maps each Lead Guerrilla campaign trigger and action to Freshsales Workflow conditions or Sales Sequences. The customer's marketing team rebuilds the automation logic manually post-migration.

Lead Guerrilla Segments define contact groupings based on form source, behavior, or demographic criteria. We export segment definitions including filter conditions and member counts. Segment membership translates into Freshsales Tags (static segmentation) or Dynamic Views with filter conditions (dynamic segmentation). The customer chooses the strategy during scoping. If the destination is Freshsales Suite (CRM + marketing), Segments may map to Freshmarketer Segments.

Landing Pages created in Lead Guerrilla's builder cannot be exported as portable HTML or schema files. We export page metadata (title, URL slug, published status) and redirect configuration, then deliver a Landing Page Inventory with field-level mapping so your marketing team can rebuild each page in Freshmarketer, HubSpot, or any other builder. The page HTML content and form embed scripts are not migratable.

Web forms embedded in Lead Guerrilla landing pages collect contact data with field mappings and redirect behavior. We export form field definitions and submission mappings, but the form logic and embed scripts are not portable. We deliver a Web Form Inventory with field-level mapping for your team to rebuild in Freshsales Web-to-Lead, Freshmarketer Forms, or a third-party form builder. Form submissions captured during the migration window are preserved in the CSV export.

Lead Guerrilla's numeric lead_score value per contact migrates as a custom numeric field (lg_lead_score__c) on Freshsales Contact. Freshsales has Freddy AI-powered contact scoring that calculates conversion probability independently; the migrated lg_lead_score__c value serves as a baseline reference. The scoring model itself (point values per action, thresholds, grade assignments) is documented in the Automation Reimplementation Playbook for the customer's marketing team to translate into Freshsales Workflow rules or Freddy AI configuration.

Lead Guerrilla activity records (email opens, page visits, form submissions, SMS sends, tweet engagement) with timestamps and event types migrate to Freshsales Task and Event records. High-volume activity records are chunked and loaded via Freshsales CSV import or API, with the original timestamp preserved in ActivityDate for timeline ordering. Note that Lead Guerrilla's activity export requires manual CSV downloads per contact or a custom connector request to 1CRM Systems Corp for bulk export assistance.

Contacts and Companies can be tagged in Lead Guerrilla. We export all tag assignments and reapply them as Freshsales Tags on the corresponding Contact and Account records. Tag naming conventions are preserved exactly as-is to maintain segmentation continuity. Tags are used to preserve segment membership where segments are defined as static tag lists.

Lead Guerrilla User accounts map to Freshsales Users. We export the user list including name and email. In Freshsales, we match by email against the User directory. Any Lead Guerrilla User without a matching Freshsales User is held in a reconciliation queue for the customer's admin to provision. Owner assignments on Contacts, Companies, and Campaigns migrate by resolving the User email to Freshsales User ID.