CRM migration

Migrate from Aritic Sales CRM to Twenty CRM

Field-level mapping, validation, and rollback between Aritic Sales CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Aritic Sales CRM logo

Aritic Sales CRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

83%

10 of 12

objects map 1:1 between Aritic Sales CRM and Twenty CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Aritic Sales CRM to Twenty CRM addresses the 200-contact ceiling on Aritic's Free and Professional plans that forces upgrades as teams grow, plus the email deliverability issues that erode outbound sender reputation. Aritic's flexible relationship model (linking any Contact to any unrelated Company) translates into Twenty's Company associations on the Person record. We preserve multi-currency fields from Professional plans and carry forward lead scores as custom number fields. We do not migrate Workflow Automations or Lead Scoring rule logic; both require rebuild in Twenty's automation framework. Files attached as external URLs are downloaded and re-uploaded to avoid broken links post-migration. Twenty's self-hosted deployment gives teams full data ownership, which Aritic's proprietary SaaS model does not offer.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Aritic Sales CRM logo

Aritic Sales CRM

What's pushing teams away

  • The contact cap on the Free plan and the 200-contact ceiling for marketing automation on Professional create hard limits that trigger upgrades or migrations as teams grow.
  • Email deliverability issues have been reported in older reviews, with valid addresses bouncing and the support response being slow.
  • Social media automation features lag behind dedicated tools, and teams needing robust multi-channel orchestration outgrow the platform.
  • Reporting has occasional glitches on drip email campaign analytics, making it hard to trust campaign ROI numbers.
  • The platform lacks the advanced enterprise features that scaling teams need, pushing them toward HubSpot, Salesforce, or Zoho.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Aritic Sales CRM objects map to Twenty CRM

Each row shows how a Aritic Sales CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Aritic Sales CRM

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Aritic Company records map directly to Twenty Company records. Company name, address, industry, size, and website fields map 1:1. Multi-currency settings on Aritic Professional transfer as a custom field in Twenty since Twenty supports currency fields through configuration. We import Companies first to establish foreign-key relationships for downstream Person record imports.

Aritic Sales CRM

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Aritic Contact records map to Twenty Person records with name, email, phone, and job title transferred directly. Aritic's flexible relationship model allowing any Contact to link to any unrelated Company translates as secondary Company associations on the Twenty Person record. We preserve the relationship as a custom field note and flag any Person with more than one associated Company for manual verification post-import.

Aritic Sales CRM

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Aritic Deals map to Twenty Opportunity records with deal name, value, stage, probability, and milestone history preserved. Multi-currency deal values map to Twenty's currency fields. Closed-won and closed-loss reasons from Aritic custom fields become Opportunity custom fields in Twenty. The deal stage history is carried forward as a custom text field for audit purposes.

Aritic Sales CRM

Pipeline

maps to

Twenty CRM

Pipeline

1:1
Fully supported

Aritic Pipelines (multiple supported on all plans) map to Twenty Pipelines. Stage names, ordering, and win/loss criteria transfer. Pipeline-level automation triggers attached to stages are flagged as workflow gotchas for the customer to rebuild post-migration in Twenty's automation framework.

Aritic Sales CRM

Task

maps to

Twenty CRM

Task

1:1
Fully supported

Aritic Tasks linked to Contacts or Deals migrate to Twenty Tasks with due dates, assignees, and completion status preserved. Open and closed tasks transfer; completed task history is preserved but the full activity log depth may not carry forward depending on Aritic's API export capabilities at the time of migration.

Aritic Sales CRM

Activity

maps to

Twenty CRM

Activity

1:1
Fully supported

Aritic Activity records (calls, emails, meetings) logged against Contacts or Deals map to Twenty Activity records with type, date, duration, and notes preserved. Activity timeline ordering is maintained by resolving parent-record lookups (Person, Company, Opportunity) during the transformation step. We merge Aritic's activity types into Twenty's activity model while preserving the full context against the correct record.

Aritic Sales CRM

Lead Scoring

maps to

Twenty CRM

Custom Number Field

lossy
Mapping required

Aritic lead scores export as static numeric values at migration time and land in Twenty as a custom number field on the Person record. The active scoring rule logic (rules, weights, triggers) is not portable. We provide a scoring-rule inventory sheet during discovery so the customer can reconstruct their model in Twenty, estimating 1-2 hours per complex scoring rule.

Aritic Sales CRM

File / Attachment

maps to

Twenty CRM

Attachment

1:1
Fully supported

Aritic File Manager documents and deal-related files export as individual downloads, bundled into a ZIP organized by Person and Opportunity ID for re-import. Some attachments in Aritic are stored as URLs pointing to external file storage rather than as binary blobs; we detect these URL-based attachments during the export scan, download referenced files into the migration bundle, and flag any broken external links for manual resolution.

Aritic Sales CRM

Invoice / Estimate

maps to

Twenty CRM

Custom Object or Attachment

1:1
Fully supported

Aritic Invoice records (line items, totals, currency, payment status) map to Twenty as custom object records or as PDF attachments linked to the Opportunity, depending on Twenty's invoice object support at the migration time. Multi-currency invoices require explicit currency field mapping. E-contract signatures and quote documents migrate as PDF attachments with signature status preserved as a custom property in Twenty.

Aritic Sales CRM

User / Owner

maps to

Twenty CRM

User

1:1
Fully supported

Aritic User records (name, email, role) map to Twenty User records. Owner assignments on Deals and Tasks migrate by resolving the Aritic user email against the Twenty User table. Inactive Aritic users are preserved as read-only records to maintain historical accuracy of past assignments. Missing Twenty Users are held in a reconciliation queue for the customer to provision before record import resumes.

Aritic Sales CRM

Custom Field

maps to

Twenty CRM

Custom Field

lossy
Fully supported

Custom fields added by the customer on Persons, Companies, or Opportunities are enumerated during scoping. Each custom field is mapped explicitly to its Twenty custom field equivalent. Any custom field with a picklist, formula-type behavior, or conditional logic is flagged for manual configuration in Twenty before the migration runs, because these cannot be automatically translated between platforms.

Aritic Sales CRM

Tag / Segment

maps to

Twenty CRM

Tag / Label

1:1
Fully supported

Tags applied to Contacts and Deals in Aritic export as a comma-separated list and map to Twenty's tagging or label system on the Person and Opportunity records. Segmentation rules built in Aritic do not export and must be rebuilt as Twenty filters or segments post-migration. The customer chooses the tag strategy during scoping based on whether they prefer flat tags or hierarchical segments.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Aritic Sales CRM logo

Aritic Sales CRM gotchas

High

Contact cap is a hard migration boundary on Free and Professional

High

Workflow automations do not export and must be rebuilt manually

Medium

Relationship linking creates non-standard Company-Contact associations

Medium

Lead scores export as static values, not active models

Low

Invoice and quote attachments may be URL-based rather than stored files

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Workflow automations do not export and must be rebuilt manually

    Aritic Sales stores sales workflow automation rules, triggers, and sequence logic in a proprietary format that does not export via API or CSV. We document every active workflow during the discovery phase and provide a workflow inventory so the customer can rebuild them in Twenty's automation framework post-migration. Failing to capture this leaves your new CRM without the automated routing, follow-up sequences, and task-creation rules that drive your existing sales process. This is not reversible without rebuilding from scratch.

  • Lead scoring rule logic is not portable

    The numeric lead score and the scoring rule logic are separate in Aritic. We export the score value at migration time so it lands in Twenty as a custom number field on the Person record, preserving the historical score at the moment of migration. The active scoring model including rules, weights, conditions, and trigger thresholds is not portable. We provide a scoring-rule inventory sheet so the customer can reconstruct their model in Twenty, estimating 1-2 hours per complex scoring rule.

  • Contact-Company relationship links require post-migration verification

    Aritic's relationship model lets you link a Contact to an unrelated Company for deal-influencer tracking, which differs from the parent-account hierarchy in most CRMs. When migrating to Twenty, these non-hierarchical links translate as secondary Company associations on the Person record. We preserve the relationship as a custom field note and flag any Person with more than one associated Company for manual verification post-import. Skipping this step results in Person records with incomplete or incorrect Company associations in the new CRM.

  • URL-based file attachments may break after migration

    Some invoice and contract documents in Aritic are stored as URLs pointing to external file storage rather than as binary blobs within the CRM. We detect URL-based attachments during the export scan, download referenced files into the migration bundle before re-uploading to Twenty, and flag any broken external links for the customer to resolve manually. If the external URL has expired or the file has been moved, those attachments are unrecoverable through the migration process.

  • Twenty's development pace requires active self-management

    Twenty CRM is under active development (approximately 3 years old at time of research) with very frequent commits, meaning the platform evolves rapidly. Teams migrating from a mature SaaS platform like Aritic should expect to manage their own updates, handle breaking changes between versions, and maintain their own infrastructure if self-hosted. The cloud-hosted option mitigates this but introduces a dependency on Twenty's hosted service availability.

Migration approach

Six steps for a successful Aritic Sales CRM to Twenty CRM data migration

  1. Discovery and export scoping

    We audit the Aritic Sales CRM portal across plan tier (Free/Professional), record volumes (Persons, Companies, Deals, Activities), custom fields, pipeline count, active workflows, and file attachment volumes. We confirm which tier the customer is on because the Free plan caps at 200 contacts and the Professional plan gates marketing automation behind that same ceiling, which affects what data is accessible for export. The discovery output is a written migration scope with record counts per object, a custom field inventory, a workflow inventory, and a Twenty instance readiness checklist.

  2. Relationship mapping and transformation design

    We design the relationship mapping between Aritic's flexible Person-Company model and Twenty's Company associations on Person records. Any Person linked to more than one Company in Aritic is flagged for the multi-association design. We also define the lead score mapping (static value to custom number field), the multi-currency field mapping for Professional plan customers with international operations, and the approach for URL-based file attachments requiring download and re-upload.

  3. Data export and staging

    We extract data from Aritic using available export methods. Aritic's limited API documentation and bulk export options may require a custom export path using Aritic Utilities for CSV export of contacts, accounts, and deals. We stage the data in a secure intermediate environment, run deduplication on email addresses (flagging duplicates for customer decision), normalize date formats to ISO 8601, validate required fields, and flag empty or malformed data before transformation begins.

  4. Field mapping and data transformation

    We map every Aritic field to its Twenty equivalent, including custom fields, multi-currency fields, relationship fields, and tag lists. This is where data loss occurs in most failed migrations: a custom field with no equivalent in Twenty, a date format that the importer silently skips, or a Person linked to a Company that has not been imported yet. We resolve these schema conflicts here in the staging environment, not in production. The output is a transformation script reviewed and signed off by the customer before execution.

  5. Production import in dependency order

    We run production import in record-dependency order: Companies first (establishing foreign-key relationships), then Persons (with Company associations resolved), then Opportunities (with Person and Company lookups confirmed), then Tasks and Activities (with parent records verified), then Files and Attachments (downloaded from external URLs where possible), then Custom Fields and Tags. Each phase emits a row-count reconciliation report before the next phase begins. URL-based attachments that fail to download are flagged as broken links for manual resolution.

  6. Cutover, validation, and workflow rebuild handoff

    We freeze Aritic writes during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty as the system of record. We deliver the Workflow inventory document and Lead Scoring rule inventory sheet to the customer's admin team. We support a one-week hypercare window where we resolve reconciliation issues raised by the customer's sales team. We do not rebuild Aritic Workflows in Twenty's automation framework inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Aritic Sales CRM logo

Aritic Sales CRM

Source

Strengths

  • Free plan with 200 contacts and full pipeline management for small teams evaluating CRM fit.
  • Native lead scoring and behavioral segmentation without requiring a separate marketing automation platform.
  • Multi-currency and multi-language support on Professional tier for international operations.
  • Flexible relationship model linking any Contact to any Company regardless of organizational hierarchy.
  • Built-in file manager, invoice generation, e-contracts, and appointment scheduling on a single platform.

Weaknesses

  • G2 review count for Aritic Sales is critically low (2 reviews), making independent quality assessment difficult.
  • Hard contact cap of 200 for marketing automation on Professional tier forces upgrades as teams grow.
  • Social media automation capabilities lag behind dedicated tools and have received negative feedback in reviews.
  • Email deliverability issues and bounced valid addresses reported, raising concerns for email-centric sales teams.
  • Limited API documentation and bulk export options constrain automated migration workflows.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Aritic Sales CRM and Twenty CRM.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Aritic Sales CRM: Not publicly documented in available sources.

  • Data volume sensitivity

    B

    Aritic Sales CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Aritic Sales CRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Aritic Sales CRM to Twenty CRM data migrations

Answers to the questions buyers ask most during Aritic Sales CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between two and four weeks for accounts under 10,000 Persons and 2,000 Deals with clean data and no multi-currency complexity. Migrations with multi-currency needs, extensive custom fields, large file attachment volumes (especially URL-based attachments requiring download and re-upload), or complex relationship-linked Persons move to six to ten weeks because of the relationship resolution work and file handling. Twenty's self-hosted deployment setup time is scoped separately from data migration.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Aritic Sales CRM.
Land in Twenty CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day