CRM migration

Migrate from Microsoft Dynamics 365 Sales to Twenty CRM

Field-level mapping, validation, and rollback between Microsoft Dynamics 365 Sales and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

67%

10 of 15

objects map 1:1 between Microsoft Dynamics 365 Sales and Twenty CRM.

Complexity

BStandard

Timeline

1-3 weeks

Rollback included Accuracy guarantee Field-level validation

Try the reverse

Twenty CRM
Microsoft Dynamics 365 Sales

Overview

What this migration involves

Moving from Microsoft Dynamics 365 Sales to Twenty CRM is a migration from a tiered enterprise platform with mandatory partner overhead to a modern, open-source CRM with transparent pricing. We extract Dynamics records via the Dataverse Web API, handle the Professional tier 15-custom-table ceiling during scoping, and pre-create the matching Twenty custom field schema before any data write. Deals map to Twenty Opportunities, and the full activity chain (calls, emails, meetings, tasks, notes) consolidates into Twenty's unified Activity model. We do not migrate Power Automate workflows, Dataverse business rules, or reports; we deliver a written inventory of each so your admin rebuilds them. Territory management, which exists only on Dynamics Enterprise, has no native Twenty equivalent and requires a custom field approach agreed during scoping.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pushing teams away

  • Steep learning curve and complex role hierarchies make user adoption difficult, especially for teams without dedicated IT support
  • Poor implementation partner experiences leave organizations stuck with misconfigured systems and no clear path to remediation
  • Performance degrades noticeably with large datasets and complex customer journeys, particularly in marketing and multi-module environments
  • Integration with non-Microsoft products requires additional configuration or third-party middleware, limiting flexibility
  • Mandatory implementation partner involvement to properly configure the system adds significant upfront cost beyond licensing fees

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Microsoft Dynamics 365 Sales objects map to Twenty CRM

Each row shows how a Microsoft Dynamics 365 Sales object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Microsoft Dynamics 365 Sales

Account

maps to

Twenty CRM

Company

1:1
Fully supported

Dynamics Accounts map directly to Twenty Companies. We use accountid as the dedupe key during import. Primary contact association, industry, website, address, and ownership fields migrate 1:1. Account is created before any Contact import so that the parent company lookup is satisfied at Contact insert time. If the Dynamics source has custom account fields beyond the standard set, those require pre-creation in Twenty's UI before the migration job runs.

Microsoft Dynamics 365 Sales

Contact

maps to

Twenty CRM

Contact

1:1
Fully supported

Dynamics Contacts map 1:1 to Twenty Contacts. The parent accountid resolves to the Twenty Company created in the prior step. Email, phone, job title, lifecycle stage fields, and ownership migrate directly. Contact ownership maps to the Twenty user resolved from the Dynamics Owner mapping. Any custom contact fields require schema pre-creation in Twenty before the migration batch runs.

Microsoft Dynamics 365 Sales

Lead

maps to

Twenty CRM

Contact (with extension fields)

1:1
Fully supported

Dynamics Leads map to Twenty Contacts. We preserve the original lead score, lead source, qualification status, and created-on timestamp as custom fields on the Twenty Contact so that the sales team retains the full pre-conversion history. If the customer uses Dynamics Lead-to-Account mapping with a converted-account reference, we resolve that into the Twenty Company lookup at migration time. Lead conversion dates are stored as custom date fields if the audit trail requires them.

Microsoft Dynamics 365 Sales

Opportunity

maps to

Twenty CRM

Deal

1:1
Fully supported

Dynamics Opportunities map to Twenty Deals. Estimated close date, amount, probability, and pipeline stage name migrate directly. The Dynamics sales process and stage probability map to Twenty stage values, with the probability percentage preserved as a custom numeric field if needed for reporting. Loss reason and closed-won reason custom properties migrate as text fields on the Twenty Deal. Parent accountid resolves to the Company created in step one; parent contactid resolves to the Contact created in step two.

Microsoft Dynamics 365 Sales

Quote

maps to

Twenty CRM

Activity (Quote type)

lossy
Fully supported

Dynamics Quotes do not have a direct Twenty equivalent. We map them as Activity records with a custom activity type discriminator capturing quote ID, total amount, status, and line item summary as structured text fields. If the customer requires full quote document reconstruction, the Quote PDF content (stored in SharePoint or Dataverse) requires a separate document migration pass and re-upload to Twenty. We flag this as a scope item during scoping and the customer decides whether to include it.

Microsoft Dynamics 365 Sales

Order

maps to

Twenty CRM

Activity (Order type)

lossy
Fully supported

Dynamics Orders are mapped as Activity records with a custom activity type discriminator holding order ID, total amount, status, and product line summary. Order fulfillment and invoice linkage to ERP systems is out of scope for migration and requires re-configuration at the destination. We document the full list of Dynamics orders with their IDs, dates, and amounts during scoping so the customer can re-establish ERP integration post-migration.

Microsoft Dynamics 365 Sales

Product

maps to

Twenty CRM

Standard Object (product table)

1:1
Fully supported

Dynamics Products map to a product table in Twenty. Product name, SKU, product description, and standard pricing migrate. Bundle relationships and quantity-based discount tiers from Dynamics price lists are captured as structured data in the Twenty product record or as related custom fields. If the Dynamics environment uses complex bundle hierarchies, we flatten them into individual product relationships during the transformation step.

Microsoft Dynamics 365 Sales

Price List

maps to

Twenty CRM

Pricing configuration

lossy
Fully supported

Dynamics price list assignments are stored as related entities on Opportunities and Quote line items. We map price list names and the pricing tiers as structured fields on the Twenty Deal or Activity record. Exact price list enforcement at order time requires a post-migration configuration in Twenty or a third-party pricing integration. We document the full price list matrix for the customer's admin to configure.

Microsoft Dynamics 365 Sales

Activity (Task, Email, PhoneCall, Appointment, Letter)

maps to

Twenty CRM

Activity

1:many
Fully supported

All Dynamics activity types (Tasks, Emails, Phone Calls, Appointments, Letters) merge into the single Twenty Activity object. We preserve the original activity type as an activity_type discriminator field, along with subject, description, date, duration, outcome, and owner. The WhoId (Contact or Lead) resolves to the migrated Twenty Contact; the WhatId (Opportunity, Account) resolves to the migrated Deal or Company. Activity timestamps are preserved exactly to maintain the engagement timeline sequence.

Microsoft Dynamics 365 Sales

Note

maps to

Twenty CRM

Comment

1:1
Fully supported

Dynamics Notes (plain text annotations) migrate as Comment records in Twenty attached to the relevant parent record (Contact, Company, or Deal). Rich text notes with embedded images require conversion to plain text or image re-upload via Twenty's attachment API. We run the conversion during the transformation step and flag any image-heavy notes for manual review if the customer requires full fidelity.

Microsoft Dynamics 365 Sales

Attachment (SharePoint location)

maps to

Twenty CRM

File (Twenty file storage)

lossy
Fully supported

Dynamics file attachments stored in SharePoint or Dataverse blob storage require a separate download-and-upload pass. We extract the files during the discovery phase, map them to the corresponding Twenty record by the SharePoint relative URL, and re-upload to Twenty's file storage. Large attachment sets (over 10,000 files) require staging and a bulk file migration job coordinated with the customer's IT team. We document the full attachment inventory during scoping with file count, total size, and parent record mapping.

Microsoft Dynamics 365 Sales

Custom Table

maps to

Twenty CRM

Custom Object

1:1
Fully supported

Dynamics custom tables migrate to Twenty custom objects. We detect the current Dynamics tier during scoping and flag any custom table above the Professional 15-table threshold. Custom tables with lookup relationships to Accounts, Contacts, or Opportunities require pre-creation of the matching custom object and fields in Twenty before migration. Custom table data migrates after all standard objects so that parent-record lookups are already satisfied. We coordinate the schema creation with the customer's admin during the scoping phase.

Microsoft Dynamics 365 Sales

User

maps to

Twenty CRM

User

1:1
Fully supported

Dynamics Users (licensed individuals) map to Twenty Users by email address. We extract every distinct Owner ID referenced on any migrating record and match by email against the Twenty user table. Any Dynamics Owner without a matching Twenty User goes to a reconciliation queue: the customer's admin provisions the new user before migration resumes, or we map the orphaned records to a designated migration admin account. Inactive Dynamics users require explicit admin decision on whether to provision an inactive Twenty user or reassign ownership before migration.

Microsoft Dynamics 365 Sales

Power Automate Workflows and Business Rules

maps to

Twenty CRM

(not migrated)

1:1
Fully supported

Power Automate cloud flows and Dataverse business rules are platform-level configurations with no portable representation. We do not migrate them. We deliver a written inventory of every active Power Automate flow (trigger type, conditions, actions, and affected entities) and every Dataverse business rule (entity, field scope, and logic) during the scoping phase. The customer's admin or a Microsoft partner rebuilds them in Power Automate or evaluates native Twenty workflow options post-migration.

Microsoft Dynamics 365 Sales

Reports and Dashboards

maps to

Twenty CRM

(not migrated)

1:1
Not supported

Dynamics reports built in the reporting wizard or Power BI and dashboards tied to specific Dataverse entity contexts do not migrate. We export the complete list of active reports and dashboards during scoping, including the report name, entity scope, and last-run date, so the customer's admin can prioritize which reports to rebuild in Twenty or a third-party BI tool post-migration. Custom FetchXML reports require a complete rewrite in the destination query language.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Custom fields must be pre-created in Twenty before migration

    Twenty CRM exposes a schema API that allows field creation via POST requests with type specification, but the migration job cannot write to a custom field that does not yet exist in the destination. We coordinate with the customer's admin to pre-create all target custom fields in Twenty's workspace before the import job runs. We deliver a field manifest during scoping listing every custom field in Dynamics (standard and custom table) with its data type, so the admin can create matching fields in Twenty. Fields not pre-created are flagged in the manifest and added during the staging window.

  • Power Platform API rate limits throttle large extractions

    The Dataverse Web API enforces per-environment and per-user request limits that cap throughput during bulk export. For migrations with hundreds of thousands of records, this can extend the extraction phase significantly beyond initial estimates. We use batched API calls with configurable concurrency limits and run extraction jobs during off-peak hours. If the Dynamics environment is under concurrent user load, we negotiate a dedicated migration window with the customer's IT team or recommend a sandbox-first extraction to avoid impacting live users.

  • Activities orphaned to inactive owners fail silently

    Dynamics activity records (emails, calls, meetings, tasks) carry the Owner ID of the user who created them. If that owner is inactive or unlicensed in Twenty, the activity may be imported without an owner assignment depending on Twenty's validation rules. We audit all Owner IDs during scoping, flag inactive owners, and map them to a designated migration admin account or a Legacy Inactive Owner placeholder in Twenty. This ensures no activity record is silently dropped due to an unresolved owner reference.

  • Territory management has no native Twenty equivalent

    Dynamics Enterprise tier includes named territory hierarchies that assign accounts and users to geographic or organizational territories. Twenty CRM does not have a native territory management object. We represent territory assignments as custom list fields on the Company record or as structured text fields containing the territory name and hierarchy path. The customer chooses the representation during scoping. Territory-based reporting requires a post-migration adjustment to the Twenty reporting configuration.

  • SharePoint-attached files require a separate re-upload pass

    Dynamics file attachments stored in SharePoint document libraries carry a SharePoint relative URL rather than a file blob in Dataverse. These require a two-step migration: download from the SharePoint endpoint and re-upload to Twenty's file storage with the parent record mapped. For large attachment sets exceeding 5,000 files or 50 GB total, we stage the file migration separately from the record migration and coordinate with the customer's IT team to provision access credentials for SharePoint and the Twenty file API.

Migration approach

Six steps for a successful Microsoft Dynamics 365 Sales to Twenty CRM data migration

  1. Discovery and scoping

    We audit the Dynamics 365 source environment across all entities in scope: Accounts, Contacts, Leads, Opportunities, Quotes, Orders, Products, Price Lists, Activities, Notes, Attachments, and any custom tables. We detect the Dynamics tier (Professional, Enterprise, or Premium) and flag the 15-custom-table threshold if Professional applies. We extract the full owner list for reconciliation, the list of active Power Automate flows and reports for the handoff inventory, and a volume count of SharePoint-attached files for the file migration staging plan. The discovery output is a written scope document with object inventory, record counts per entity, custom field manifest, and a migration schedule with milestone dates.

  2. Twenty schema pre-build

    We deliver the complete field manifest to the customer's Twenty admin, specifying every custom field required (name, type, and target object) for pre-creation in the Twenty workspace. Custom objects, custom fields, and list values are created in Twenty before any data migration job runs. If the customer uses territory hierarchies, we agree on the representation (custom list field on Company or structured text field) during this step. We validate the Twenty API connectivity and confirm the workspace is ready for import before the migration job starts.

  3. Owner reconciliation and user provisioning

    We extract every distinct Owner ID referenced across all migrating records and match by email against the Twenty user table. Owners without a matching Twenty user are held in a reconciliation queue. The customer's admin provisions any missing Twenty users and decides whether inactive Dynamics owners receive an active or inactive Twenty user account. Migration cannot proceed past this step because OwnerId references are required on most standard objects. We provide a user mapping spreadsheet that the admin completes before the production migration begins.

  4. Sandbox migration and validation

    We run a full migration into a Twenty sandbox or staging workspace using production-like data volume. The customer reconciles record counts (Accounts, Contacts, Leads, Deals, Activities) against the Dynamics source, spot-checks 25-50 records for field-level accuracy, and validates that owner assignments, timestamps, and attachment links are intact. Any mapping corrections are applied here before the production migration begins. This step is mandatory for migrations over 5,000 records or with more than three custom objects.

  5. Production migration in dependency order

    We run production migration in record-dependency order. Custom objects (if any) migrate first to establish the base schema. Companies are imported using accountid as the dedupe key. Contacts are imported with parent Company lookups resolved. Leads follow, then Deals with resolved Company and Contact lookups. Activities (calls, emails, meetings, tasks) import last via batched API calls with parent-record resolution (Contact by email, Deal by name or ID). Each phase emits a row-count reconciliation report before the next phase begins. We pause between phases to confirm no backlogs are accumulating due to rate-limit responses.

  6. Cutover, validation, and handoff

    We freeze writes in Dynamics 365 during cutover, run a final delta migration of any records created or modified during the migration window, then mark Twenty as the system of record. We validate a random sample of migrated records against Dynamics source data and deliver the Power Automate and report inventory document to the customer's admin team for rebuild. We support a one-week hypercare window for reconciliation issues raised by the sales team. Workflows, business rules, and reports are not rebuilt as part of the migration scope; they require a separate rebuild engagement with the customer's admin or a Microsoft partner.

Platform deep dives

Context on both ends of the pair

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Source

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Microsoft Dynamics 365 Sales and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Microsoft Dynamics 365 Sales : Per-user and per-environment request limits enforced across Power Platform; exact limits vary by license tier and environment capacity.

  • Data volume sensitivity

    A

    Microsoft Dynamics 365 Sales exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Microsoft Dynamics 365 Sales to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Microsoft Dynamics 365 Sales to Twenty CRM data migrations

Answers to the questions buyers ask most during Microsoft Dynamics 365 Sales to Twenty CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between one and three weeks for accounts under 10,000 Contacts, 2,000 Deals, and no custom tables. Migrations with custom tables, large engagement histories (over 100,000 activity records), complex territory hierarchies, or SharePoint-attached file archives move to four to eight weeks because of Dataverse rate-limit pacing, schema pre-build coordination, and file re-upload logistics. We provide a timeline estimate after the discovery call based on the actual record counts in the source environment.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Microsoft Dynamics 365 Sales .
Land in Twenty CRM, intact.

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